- It's Time To Connect TV & Social Advertising At The Hip
Online Spin, Dave Morgan - Saturday, March 19, 2016
Among the findings at ARF's annual conference, Re:Think: Advertising works. It m ...
- Trump Almost At $2 Billion In Free Media Coverage
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 18, 2016
The New York Times compared total ad spend so far with t ...
- TVEyes Battles Fox News Over Downloads, Asks Appeals Court To Nix Injunction
Daily Online Examiner, Wendy Davis - Friday, March 18, 2016
Online news monitoring service TVEyes is asking an appellate court to ru ...
- Rough February C3 Ratings For Overall TV
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
Any hint of recovery for TV's national C3 ratings were dashed ...
- U.S. Ad Spend Up 10% In February, TV And Digital Climb
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndicatio ...
- AT&T Hosts Nationwide 'Addressable Upfronts'
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
The company says there will be more than 100 events customized f ...
- TV Show Complements 'Anglers Journal' Magazine Launch
Publishers Daily, Sara Guaglione - Thursday, March 17, 2016
"Anglers Journal Television" will air on the Discovery Channel's Destination America networ ...
- Will Beefing Up Network-Owned VOD Services Hurt Netflix -- Or Summer Reruns?
TV Watch, Wayne Friedman - Friday, March 18, 2016
ABC is getting from Warner Bros. what Comcast and others have be ...
- The Return Of David Hasselhoff: One Man Making A Difference
TVBlog, Adam Buckman - Friday, March 18, 2016
Every time I contemplate the cult of Hasselhoff, the same questions le ...
- After Dropouts, Fox Cancels Next Week's GOP Debate
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, March 17, 2016
After Ohio Gov. John Kasich and Donald Trump dropped out of ne ...
- Audi Equates Technology To Rock And Roll
Marketing Daily, Tanya Gazdik - Thursday, March 17, 2016
"We wanted a campaign that resonated with a wide audience in ...
- Anyone Want To Talk About 'Better Call Saul'?
MediaDailyNews, Gary Holmes - Wednesday, March 16, 2016
Why aren't more people talking about "Better Call Saul," which is arguab ...
- State Farm Creates Branded Integration For ABC's 'black-ish'
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2016
Moving to more obvious TV network marketing integrations, ABC's comedy "black-ish" wi ...
- GSTV Partners With SITO Mobile For Cross-Screen Retargeting
Mobile Marketing Daily, Ben Frederick - Wednesday, March 16, 2016
SITO Mobile, a mobile engagement platform, announced a partnership with Gas Stati ...
- NEW! Blue Moon Turns 21
Out to Launch, Amy Corr - Wednesday, March 16, 2016
Raise a glass -- preferably of Blue Moon -- and toast t ...
- What About Digital Revenues For Trad TV Nets?
TV Watch, Wayne Friedman - Thursday, March 17, 2016
Maybe it's time we need to stop worrying about how much mon ...
- Ubiquitous Steve Harvey's Brand Plan: To Swoosh Like Nike
TVBlog, Adam Buckman - Thursday, March 17, 2016
Every once in a while, a TV personality comes along whose ener ...
- Trump Will Skip Next Fox News GOP Debate
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 16, 2016
In another show of complete disdain for the media, Donald Trump announc ...
- Harley-Davidson Kick-Starts Global Effort
Marketing Daily, Tanya Gazdik - Wednesday, March 16, 2016
Harley-Davidson is breaking a global campaign Thursday during the opening round ...
- Nat Geo Leaps Into Upfront Season With Programming On A Global Scale
MediaDailyNews, Adam Buckman - Tuesday, March 15, 2016
From Ron Howard on "Mars" to David Letterman in India, National Geograph ...
- March Madness = Billion-Dollar Ad Haul, Loss In Business Productivity
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2016
CBS and Turner could earn $1.3B from the basketball tourney. But ...
- Fox TV Releases New Products For Ad Buys
MediaDailyNews, Wayne Friedman - Tuesday, March 15, 2016
Joining all big TV network groups, Fox is unveiling a number ...
- How 'Mr. Robot' Learned Its Lines
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2016
AUSTIN, TEXAS -- "Mr. Robot," the USA Network hit that kickstarted wi ...
- Leukemia & Lymphoma Society PSA Features Patients Of All Ages Returning Home
Out to Launch, Amy Corr - Wednesday, March 16, 2016
The Leukemia & Lymphoma Society launched a lovely 60-second PSA that celebrat ...
- Morton Salt Creates 'Neighborly' Ad With Unlikely Friendship
Out to Launch, Amy Corr - Wednesday, March 16, 2016
Morton Salt launched an adorable winter ad featuring an unlikely friendship betwe ...
- St John Ambulance Creates Nursery Rhyme To Tackle Sensitive Subject
Out to Launch, Amy Corr - Wednesday, March 16, 2016
St John Ambulance launched a 75-second ad that tackles a sensitive subje ...
- FCC Seeks To Protect Online Video In Charter-TWC Merger Conditions
PolicyBlog, Wendy Davis - Wednesday, March 16, 2016
Federal Communications Commission Chairman Tom Wheeler reportedly will support Charter's $55 billi ...
- Meredith, Unconventional Studios To Produce Video Content For Millennials
Publishers Daily, Sara Guaglione - Tuesday, March 15, 2016
The partnership with Unconventional Studios allows Meredith to bolster their digital presen ...
- Free Money Is Earning Elections
TV Everywhere, J. Max Robins - Wednesday, March 16, 2016
The tremendous multiple-state wins Hillary Clinton and Donald Trump enjoyed in Tuesd ...
- NFL Says Football Can Cause Major Brain Injuries: More Headaches To Come?
TV Watch, Wayne Friedman - Wednesday, March 16, 2016
NFL now confirms -- for the first time -- its sport c ...