- Millennial TV Watchers Average 4 Non-TV Activities
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2016
TV consumers who do not multitask while watching TV are now ...
- Discovery Communications Rolls Out One Discovery, New Marketing Unit
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2016
In preparation for the upfront market, Discovery Communications' is debuting a n ...
- Local Stations All Smiles For Political Advertisers - Fewer Grins For Other Marketers
TV Watch, Wayne Friedman - Thursday, March 24, 2016
Automotive TV advertising has long been a bellwether TV advertising category. B ...
- Judge Palin: From The Wilds of Alaska To The Wilds Of Daytime TV
TVBlog, Adam Buckman - Thursday, March 24, 2016
The former governor, one-time candidate for vice president and rootin' tootin' rabble-rous ...
- Majority Of TV Consumers Want 'Skinny' Package, Less Than 20 Channels
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2016
A strong majority of TV consumers want to pick the channels f ...
- TV Usage Falls In February; OTT Grows Overall
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2016
TV usage fell in February -- with overall over-the-top internet TV viewi ...
- OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising view ...
- Zimbalist Leaves NYT For Simulmedia, Will Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmed ...
- NEW! Tourists Tell The Story In Missouri Tourism's 'It's Your Show'
Out to Launch, Amy Corr - Tuesday, March 22, 2016
OXO products are "tested on humans." Blue Moon turns 21. Let's lau ...
- The Y Launches 'For A Better Us'
Out to Launch, Amy Corr - Wednesday, March 23, 2016
The Y launched a pair of TV ads under the tagline: "F ...
- Michael Voltaggio Shakes Things Up In Carl's Jr. Ad
Out to Launch, Amy Corr - Wednesday, March 23, 2016
Chef Michael Voltaggio flips a fancy steakhouse table in an ad f ...
- Another Entertainment Biz Disruption: Have We Read This Story Before?
TV Watch, Wayne Friedman - Wednesday, March 23, 2016
Whenever possible, suck a few more dollars out of entertainment consumers ...
- Here's 'The Catch': New ABC Show Reveals Con Games Are Complicated
TVBlog, Adam Buckman - Wednesday, March 23, 2016
In "The Catch," premiering Thursday night on ABC, mere computers are n ...
- Trump Attracts Support From Great America PAC
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, March 22, 2016
The pro-Trump Great America super PAC is launching a TV ad b ...
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)
London Blog, Sean Hargrave - Tuesday, March 22, 2016
Neuroscientists have shown that memorable television ads are all about storytelling a ...
- NBCU Starts Content Studio For Branded Advertisers' Content
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
Content is tailored for each individual platform, and marketers can also u ...
- March Madness: Soft Early Ratings, Higher Ad Sales
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
The NCAA Men's College Basketball Tournament has seen softer TV ratings throu ...
- NEW! Athletes Do Nothing In Latest Gatorade Campaign
Out to Launch, Amy Corr - Monday, March 21, 2016
Recovery is important for athletes, so doing nothing is a good thin ...
- TV-Movie Companies Keep Considering Consolidation
TV Watch, Wayne Friedman - Tuesday, March 22, 2016
Worries about media consolidation continue. But perhaps this is more about ju ...
- NBC's New 'Heartbeat' Heroine Is A Miracle Of Modern Medicine
TVBlog, Adam Buckman - Tuesday, March 22, 2016
An air of unbelievability permeates the atmosphere in "Heartbeat," NBC's new dra ...
- Adobe's Primetime Lets OTT Get A Little Personal
VidBlog, P.J. Bednarski - Tuesday, March 22, 2016
Adobe's new cloud based Primetime analytics will create precise recommendations that c ...
- Acura Ties March Madness Effort To Social
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2016
"Live sports, and college basketball in particular, are a great place ...
- Digital Video Advertising For Traditional TV Tops $2 Billion
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
UBS media analyst Doug Mitchelson says digital video advertising for traditional ...
- Republican Debates Draw More TV Viewers Than Democratic, But Reach Is The Same
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Although the Republican debates generally have been earning higher TV viewership compar ...
- Pop's Upfront Pitch: We're Growing, And Our Competitors Are Not
MediaDailyNews, Adam Buckman - Monday, March 21, 2016
The year-old Pop network is touting its first-year growth, and taking dire ...
- Viacom Inks Big Cross-Platform Deal With comScore
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanc ...
- Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
Mobile Marketing Daily, Ben Frederick - Friday, March 18, 2016
Comparing the emotional content of tweets to ad recall showed that use ...
- Presidential Candidates Fuel Late-Night TV Comedy
Red, White & Blog, Philip Rosenstein - Monday, March 21, 2016
Politics and particularly presidential campaigns generate fantastic fodder for late-night shows. T ...
- Emotional TV Shows: Good For Marketers And Social Media?
TV Watch, Wayne Friedman - Monday, March 21, 2016
Marketers have long known strongly emotional shows mean good response and reca ...
- Debate Over Media's 'Unfair' Attention To Trump Is Hogwash
TVBlog, Adam Buckman - Monday, March 21, 2016
A debate over all the attention being paid by the news med ...