- The Y Launches 'For A Better Us'
Out to Launch, Amy Corr - Wednesday, March 23, 2016
The Y launched a pair of TV ads under the tagline: "F ...
- Michael Voltaggio Shakes Things Up In Carl's Jr. Ad
Out to Launch, Amy Corr - Wednesday, March 23, 2016
Chef Michael Voltaggio flips a fancy steakhouse table in an ad f ...
- Another Entertainment Biz Disruption: Have We Read This Story Before?
TV Watch, Wayne Friedman - Wednesday, March 23, 2016
Whenever possible, suck a few more dollars out of entertainment consumers ...
- Here's 'The Catch': New ABC Show Reveals Con Games Are Complicated
TVBlog, Adam Buckman - Wednesday, March 23, 2016
In "The Catch," premiering Thursday night on ABC, mere computers are n ...
- Trump Attracts Support From Great America PAC
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, March 22, 2016
The pro-Trump Great America super PAC is launching a TV ad b ...
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)
London Blog, Sean Hargrave - Tuesday, March 22, 2016
Neuroscientists have shown that memorable television ads are all about storytelling a ...
- NBCU Starts Content Studio For Branded Advertisers' Content
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
Content is tailored for each individual platform, and marketers can also u ...
- March Madness: Soft Early Ratings, Higher Ad Sales
MediaDailyNews, Wayne Friedman - Monday, March 21, 2016
The NCAA Men's College Basketball Tournament has seen softer TV ratings throu ...
- NEW! Athletes Do Nothing In Latest Gatorade Campaign
Out to Launch, Amy Corr - Monday, March 21, 2016
Recovery is important for athletes, so doing nothing is a good thin ...
- TV-Movie Companies Keep Considering Consolidation
TV Watch, Wayne Friedman - Tuesday, March 22, 2016
Worries about media consolidation continue. But perhaps this is more about ju ...
- NBC's New 'Heartbeat' Heroine Is A Miracle Of Modern Medicine
TVBlog, Adam Buckman - Tuesday, March 22, 2016
An air of unbelievability permeates the atmosphere in "Heartbeat," NBC's new dra ...
- Adobe's Primetime Lets OTT Get A Little Personal
VidBlog, P.J. Bednarski - Tuesday, March 22, 2016
Adobe's new cloud based Primetime analytics will create precise recommendations that c ...
- Acura Ties March Madness Effort To Social
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2016
"Live sports, and college basketball in particular, are a great place ...
- Digital Video Advertising For Traditional TV Tops $2 Billion
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
UBS media analyst Doug Mitchelson says digital video advertising for traditional ...
- Republican Debates Draw More TV Viewers Than Democratic, But Reach Is The Same
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Although the Republican debates generally have been earning higher TV viewership compar ...
- Pop's Upfront Pitch: We're Growing, And Our Competitors Are Not
MediaDailyNews, Adam Buckman - Monday, March 21, 2016
The year-old Pop network is touting its first-year growth, and taking dire ...
- Viacom Inks Big Cross-Platform Deal With comScore
MediaDailyNews, Wayne Friedman - Friday, March 18, 2016
Viacom will look to capitalize on comScore's cross-platform measurement tools and advanc ...
- Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
Mobile Marketing Daily, Ben Frederick - Friday, March 18, 2016
Comparing the emotional content of tweets to ad recall showed that use ...
- Presidential Candidates Fuel Late-Night TV Comedy
Red, White & Blog, Philip Rosenstein - Monday, March 21, 2016
Politics and particularly presidential campaigns generate fantastic fodder for late-night shows. T ...
- Emotional TV Shows: Good For Marketers And Social Media?
TV Watch, Wayne Friedman - Monday, March 21, 2016
Marketers have long known strongly emotional shows mean good response and reca ...
- Debate Over Media's 'Unfair' Attention To Trump Is Hogwash
TVBlog, Adam Buckman - Monday, March 21, 2016
A debate over all the attention being paid by the news med ...
- It's Time To Connect TV & Social Advertising At The Hip
Online Spin, Dave Morgan - Saturday, March 19, 2016
Among the findings at ARF's annual conference, Re:Think: Advertising works. It m ...
- Trump Almost At $2 Billion In Free Media Coverage
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 18, 2016
The New York Times compared total ad spend so far with t ...
- TVEyes Battles Fox News Over Downloads, Asks Appeals Court To Nix Injunction
Daily Online Examiner, Wendy Davis - Friday, March 18, 2016
Online news monitoring service TVEyes is asking an appellate court to ru ...
- Rough February C3 Ratings For Overall TV
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
Any hint of recovery for TV's national C3 ratings were dashed ...
- U.S. Ad Spend Up 10% In February, TV And Digital Climb
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndicatio ...
- AT&T Hosts Nationwide 'Addressable Upfronts'
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
The company says there will be more than 100 events customized f ...
- TV Show Complements 'Anglers Journal' Magazine Launch
Publishers Daily, Sara Guaglione - Thursday, March 17, 2016
"Anglers Journal Television" will air on the Discovery Channel's Destination America networ ...
- Will Beefing Up Network-Owned VOD Services Hurt Netflix -- Or Summer Reruns?
TV Watch, Wayne Friedman - Friday, March 18, 2016
ABC is getting from Warner Bros. what Comcast and others have be ...
- The Return Of David Hasselhoff: One Man Making A Difference
TVBlog, Adam Buckman - Friday, March 18, 2016
Every time I contemplate the cult of Hasselhoff, the same questions le ...