- The Sitcom Wanderings Of Saint George Lopez
TVBlog, Adam Buckman - Tuesday, March 29, 2016
Lopez knows the vicissitudes of program development and production from network ...
- How Mobile Is Transforming The Marketing World
MAD, Larissa Faw - Sunday, March 27, 2016
"Eight years ago, the app store was just being invented," says Chi ...
- Total TV, Video Consumption Grows Slightly In Q4 2015
MediaDailyNews, Wayne Friedman - Friday, March 25, 2016
Total TV-video consumption grew in the fourth quarter of 2015 by ju ...
- U.S. Ad Market Forecast 2016: A Good Year, But Some Slowdowns For TV, Radio
MediaDailyNews, Wayne Friedman - Friday, March 25, 2016
While the U.S. advertising market is poised for a good year d ...
- Nielsen Shaves 2.5% Off Cable Nets, Erosion Appears To Be Accelerating
MediaDailyNews, Joe Mandese - Monday, March 28, 2016
In what appears to be an ongoing battle of attrition, cable networ ...
- NEW! Kraft Mac & Cheese Launches Massive Blind Taste Test
Out to Launch, Amy Corr - Sunday, March 27, 2016
Kraft Mac & Cheese informed fans that they were going to remo ...
- Content Marketing For TV? You Need To Work Harder
TV Watch, Wayne Friedman - Monday, March 28, 2016
True "content marketing" may never come to the TV screen. But c ...
- Shandling And Seinfeld: Two Comedians Talking About Death
TVBlog, Adam Buckman - Monday, March 28, 2016
Some months ago, Garry Shandling joked with Jerry Seinfeld about news repor ...
- Apple Developing Non-scripted Series About Apps
Around the Net In Media, Gavin O'Malley - Friday, March 25, 2016
Outside of the music category, Apple just announced its first foray in ...
- comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per
MAD, Larissa Faw - Thursday, March 24, 2016
The average home has 10-12 devices, not including linear TV -- whi ...
- Frontier Communications Finds A Vantage
Marketing Daily, Aaron Baar - Thursday, March 24, 2016
Frontier Communications, in an effort to bring more advanced digital video servic ...
- Toyota's Phillips On How 3 Spots Brought On An Evolution
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
The company realized it had an opportunity when a Toyota executive w ...
- Young TV Consumers May Be Delaying Traditional Pay TV Services
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2016
TV's future long-term consumers, including Millennials, may be just delaying their purcha ...
- Rovi Reportedly Looking To Buy TiVo
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2016
TiVo stock soared over 23% on Thursday after a report that ...
- NEW! Colorado Lottery Creates Throwback Ad For ATARI Scratch-Offs
Out to Launch, Amy Corr - Thursday, March 24, 2016
Children of the '80s, put your nostalgic hats on and watch ...
- Traditional TV Moving To Digital: Similar To Music Biz Disruption, Or Calmer Notes?
TV Watch, Wayne Friedman - Friday, March 25, 2016
U.S. music revenues continue to be steady versus a year ago ...
- TV's Tiny House Craze: Is This The End Of The American Dream?
TVBlog, Adam Buckman - Friday, March 25, 2016
TV's tiny house craze currently consists of at least six shows th ...
- Rovi Close To TiVo Takeover
Around the Net in Video, Gavin O'Malley - Thursday, March 24, 2016
As entertainment channels continue to coalesce, TiVo is reportedly close to ...
- Google And Microsoft Weigh In On TVEyes' Battle With Fox News
Daily Online Examiner, Wendy Davis - Thursday, March 24, 2016
A federal judge's order requiring television monitoring service TVEyes to disable so ...
- Tobaccowala: Why Is The Industry So Insecure?
MAD, Larissa Faw - Wednesday, March 23, 2016
The Publicis Groupe media guru called for an end to the needle ...
- Streaming, Binge-Watching Take Hold In U.S.
Marketing Daily, Aaron Baar - Wednesday, March 23, 2016
"Streaming has become mainstream, and for the younger generation, it is ...
- Millennial TV Watchers Average 4 Non-TV Activities
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2016
TV consumers who do not multitask while watching TV are now ...
- Discovery Communications Rolls Out One Discovery, New Marketing Unit
MediaDailyNews, Wayne Friedman - Wednesday, March 23, 2016
In preparation for the upfront market, Discovery Communications' is debuting a n ...
- Local Stations All Smiles For Political Advertisers - Fewer Grins For Other Marketers
TV Watch, Wayne Friedman - Thursday, March 24, 2016
Automotive TV advertising has long been a bellwether TV advertising category. B ...
- Judge Palin: From The Wilds of Alaska To The Wilds Of Daytime TV
TVBlog, Adam Buckman - Thursday, March 24, 2016
The former governor, one-time candidate for vice president and rootin' tootin' rabble-rous ...
- Majority Of TV Consumers Want 'Skinny' Package, Less Than 20 Channels
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2016
A strong majority of TV consumers want to pick the channels f ...
- TV Usage Falls In February; OTT Grows Overall
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2016
TV usage fell in February -- with overall over-the-top internet TV viewi ...
- OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising view ...
- Zimbalist Leaves NYT For Simulmedia, Will Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmed ...
- NEW! Tourists Tell The Story In Missouri Tourism's 'It's Your Show'
Out to Launch, Amy Corr - Tuesday, March 22, 2016
OXO products are "tested on humans." Blue Moon turns 21. Let's lau ...