Discovery Communications Rolls Out One Discovery, New Marketing Unit

In preparation for the upfront market, Discovery Communications is debuting a new marketing umbrella effort, called One Discovery, with a special emphasis on reaching young viewers.

Included in this is Discovery Engage, a management and analytics platform based on set-top box data, which offer targeting optimization and measurement beyond age and gender.

For its digital efforts, Discovery’s TV Everywhere platform, Discovery GO, allows advertising clients to integrate ads into Discovery's long-form quality content and be seen anytime, anywhere, on any device.

By this July, over 180 million people in the U.S. will have access.

Discovery says its Discovery GO delivers incremental, younger viewers with nearly 50% of streams coming from 18- to-34-year-olds.



Discovery's "Web-native networks" pull in more than 200 million video views each month, reaching Millennial viewers in areas including science, technology, history, adventure and world events.

Discovery says its virtual reality efforts now total more than 50 experiences with new content added weekly, all looking to offer advertisers native content and solutions.

Also included in the One Discovery unit is Discovery Brand Studios, which produces branded entertainment for clients across all screens -- linear, digital and virtual reality.

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