Raise a glass -- preferably of Blue Moon --
and toast the beer's
21st birthday. The company also launched its biggest rebrand, with new packaging debuting April 1. No joke. Blue Moon Belgian White, for example, will feature the brand's signature orange on its
packaging for the first time. A 30-second spot celebrates the creative process of Blue Moon's brewmaster, Keith Villa. He describes how an idea can come to fruition when you least expect it in
"Brewer." The thought might start small, but as time goes on, the idea takes hold and the light bulb turns on. Blue Moon beer is always accompanied by an orange slice -- a bright idea illustrated here
by oranges falling throughout a city. Watch it here
, created by Venables Bell & Partners
, the first work from the agency.