- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, May 15, 2015
CBS comfortably doubled the digital engagement of any other brand yesterday aft ...
- Should Today's Network Exec Be Worried About Tomorrow's Water-Cooler Digital Shows?
TV Watch, Wayne Friedman - Friday, May 15, 2015
Big TV viewing still revolves around well-known brand names: "Big Bang Theory ...
- Juvenile Seat-Saving Must Cease, And Other Upfront Observations
TVBlog, Adam Buckman - Friday, May 15, 2015
Can we do away with all the seat-saving at the upfronts, pleas ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- CBS To Launch 5 New Fall Shows, Predicts Strong Upfront C7 Buys
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
CBS is launching three new dramas and two comedies this season, a ...
- Turner Powers Digital Ad Campaigns Via Turner Data Cloud
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
Joining other networks to provide marketers and media agencies with more da ...
- At Upfront, Turner's Reilly Vows TNT, TBS Makeovers
MediaDailyNews, Adam Buckman - Wednesday, May 13, 2015
TNT and TBS are both set to undergo dramatic makeovers in programmi ...
- CNN Adds Non-News Programming To Strong News Lineup
MediaDailyNews, Adam Buckman - Wednesday, May 13, 2015
CNN is positioning itself this upfront season as a news channel ...
- NEW! Realtor.com Launches Massive Brand Campaign Starring Elizabeth Banks
Out to Launch, Amy Corr - Wednesday, May 13, 2015
Pereira & O'Dell New York has created a series of TV a ...
- Netflix, Tumblr And Others Seek To Defend Net Neutrality Rules
PolicyBlog, Wendy Davis - Thursday, May 14, 2015
Netflix, Etsy and Kickstarter are among the roster of companies lining ...
- Marching To The Tune Of A Different Patriotic TV Drummer
TV Watch, Wayne Friedman - Thursday, May 14, 2015
Government advertising: your tax dollars at work. I always figure that wh ...
- Five Questions We'd Like Answered In The 'Mad Men' Finale
TVBlog, Adam Buckman - Thursday, May 14, 2015
"Mad Men" will have to pack a lot into this coming Sunday ...
- Episode 713: 'You Knew We'd Catch Up With You Eventually'
Mad Blog, - Tuesday, May 12, 2015
Could Matthew Weiner have actually planned that "The Milk & Honey Rout ...
- Univision Upfront: Bill Clinton Touts Hispanic Viewing Power, Net Promotes Novelas, Soccer Package
MediaDailyNews, Adam Buckman - Tuesday, May 12, 2015
Former President Clinton noted the spending power and reach of Hispanics f ...
- Broadcast Dips, Cable Rises In Q1
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2015
TV networks may be feeling a little better about national TV advertisi ...
- ABC Stays Solid With Ratings Revs, Debuts 5 Fall Shows
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2015
Amid a lackluster national TV network advertising market, ABC has maintained ...
- ESPN Creates Programming, Ad Sales Synergies With 'GMA' on ABC
MediaDailyNews, Adam Buckman - Tuesday, May 12, 2015
ESPN Radio's "Mike & Mike" show (6-10 a.m. Eastern), hosted by Mi ...
- Social Media Talk May Correlate To TV Cancellations
MediaDailyNews, Wayne Friedman - Tuesday, May 12, 2015
Can social media predict which TV shows might be cancelled? Shows th ...
- NEW! Nike Women Battle Inner Thoughts And Are #BetterForIt
Out to Launch, Amy Corr - Tuesday, May 12, 2015
We are often our own worst critic, especially when it comes ...
- Infiniti Q50 Lets Drivers Take The Wheel
Out to Launch, Amy Corr - Wednesday, May 13, 2015
The Infiniti Q50 wants to be driven, rather than take the whe ...
- Advocates Want AT&T To Offer Broadband-Only Plans, Follow Neutrality Rules
PolicyBlog, Wendy Davis - Wednesday, May 13, 2015
AT&T's pending $48.5 billion merger with DirecTV will give the company ev ...
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
Real-Time Daily, Tyler Loechner, Gavin O'Malley - Tuesday, May 12, 2015
While Verizon and AOL are both consumer-facing companies, analysts and industry watche ...
- TV Networks Make Case Against Digital Ads
TV Watch, Wayne Friedman - Wednesday, May 13, 2015
TV continues to make its case against digital video: Commercials run ...
- Small Town, Big Mystery: 'Wayward Pines' Is Top-Notch Miniseries
TVBlog, Adam Buckman - Wednesday, May 13, 2015
A new miniseries premiering tomorrow night on Fox raises a question th ...
- IPG's Cadreon, TubeMogul Team To Build TV Buying Software
Around the Net in Real-Time, Tyler Loechner - Monday, May 11, 2015
The Wall Street Journal has reported that Cadreon, IPG Mediabrands' trading des ...
- Cadreon, TubeMogul Partnering On TV Automation Platform
MAD, Steve McClellan - Monday, May 11, 2015
The new platform will utilize data from IPG's Audience Measurement Platform includi ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Tier 2 Auto Still Means Old-School TV, Print And Classifieds
Marketing Daily, Karl Greenberg - Monday, May 11, 2015
The report estimates that 33.9% of local automotive advertising budgets is spe ...
- Wyndham Enlists 'Game Of Thrones' Actor As Loyalty Program Mascot
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2015
"In bringing his unique flair and personality to the role, Kristofer [Hiv ...
- Already Successful, Kardashian Game Aims For More
Marketing Daily, Aaron Baar - Tuesday, May 12, 2015
The spot will run on networks such as E!, MTV, Vh1, Bra ...