- CenturyLink Gets Partial Win In Latest Round Against Comcast
PolicyBlog, Wendy Davis - Tuesday, May 19, 2015
For the third time in three years, Comcast and CenturyLink have tak ...
- Real-Time TV Analytics Firm iSpot.tv Raises $22M
Real-Time Daily, Tyler Loechner - Tuesday, May 19, 2015
Data-driven television advertising is picking up steam. So too are the analyti ...
- Early Twitter Buzz Deems 'Queen,' 'Legends' TV Successes
Social Media & Marketing Daily, Gavin O'Malley - Monday, May 18, 2015
Surveying the shows unveiled during last week's upfronts, it's still too so ...
- Measuring Link Between TV And Social Media
TV Watch, Wayne Friedman - Tuesday, May 19, 2015
A Nielsen study measured average Twitter activity for new episodes of 4 ...
- Stephanopoulos Debacle Reveals Politicos And Journos Are Too Chummy
TVBlog, Adam Buckman - Tuesday, May 19, 2015
The George Stephanopoulos debacle now unfolding at ABC News is a symb ...
- NBC Cable Stresses Reach, Scale Of TV Portfolio
MediaDailyNews, Adam Buckman - Friday, May 15, 2015
NBC's cable networks brought the curtain down on TV's upfront season Thursd ...
- Comcast Revamps Set-Top Data As NBCU Audience Platform
MediaDailyNews, Wayne Friedman - Friday, May 15, 2015
Comcast Corp.'s long-protected set-top cable subscriber box data -- highly desired ...
- It's Not TV, It's VAB: Trade Bureau Drops Cable, Television Too
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2015
In a move that is symbolic of bigger shifts taking place ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, May 18, 2015
On Friday, the Digital Engagement Index reached its highest point since Februa ...
- What Happened To All That Talk About C7 Guarantees?
TV Watch, Wayne Friedman - Monday, May 18, 2015
Upfront trends aren't poised to change much this year: Another down mark ...
- 'Mad Men' Finale: For Don Draper, There's No Place Like 'Om'
TVBlog, Adam Buckman - Monday, May 18, 2015
"Mad Men" ended its run Sunday night on a surprisingly upbeat not ...
- How Programmatic Can Amplify Your TV Buys
Audience Buying Insider, Larry Shender - Friday, May 15, 2015
Programmatic buying can be used to extend TV audiences to improve ...
- Planters NUT-rition Launching First National Campaign Since 2012, Along With Updated Packaging
Marketing Daily, Karlene Lukovitz - Thursday, May 14, 2015
The brand's new packaging, debuting this month, now includes a prominent ar ...
- Will Arnett Stars In Bridgestone Campaign For DriveGuard Tires
Marketing Daily, Karl Greenberg - Thursday, May 14, 2015
In the new ads, Arnett is a dad. But he's a d ...
- Carl's Jr. And Hardee's Serve Up 1,000-Calorie 'Most American Cheeseburger'
Marketing Daily - Top of the News, Thom Forbes - Friday, May 15, 2015
Sound the John Philip Sousa. In time for the traditional Memorial D ...
- The Big Media Shift: Q&A With eZanga's Richard Kahn
MediaDailyNews, Charlene Weisler - Thursday, May 14, 2015
Richard Kahn, CEO of eZanga, "always had a keen interest in softwa ...
- CW Maintains Lineup, Scores With Men, Adds 'Crazy'
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2015
Coming off a good season -- in terms of gaining viewership ...
- Placemedia Names Raleigh Chief Commercial Officer
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2015
Veteran senior TV advertising executive Chris Raleigh has been named chief commerci ...
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
MediaDailyNews, Joe Mandese - Friday, May 15, 2015
Whenever two audience measurement services operate in the same media marketplace ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, May 15, 2015
CBS comfortably doubled the digital engagement of any other brand yesterday aft ...
- Should Today's Network Exec Be Worried About Tomorrow's Water-Cooler Digital Shows?
TV Watch, Wayne Friedman - Friday, May 15, 2015
Big TV viewing still revolves around well-known brand names: "Big Bang Theory ...
- Juvenile Seat-Saving Must Cease, And Other Upfront Observations
TVBlog, Adam Buckman - Friday, May 15, 2015
Can we do away with all the seat-saving at the upfronts, pleas ...
- Oscar Mayer Prescribes Deli Fresh As Sane Lunch Solution Amid Life's Everyday Chaos
Marketing Daily, Karlene Lukovitz - Wednesday, May 13, 2015
All of the social channels, including YouTube, as well as the campai ...
- CBS To Launch 5 New Fall Shows, Predicts Strong Upfront C7 Buys
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
CBS is launching three new dramas and two comedies this season, a ...
- Turner Powers Digital Ad Campaigns Via Turner Data Cloud
MediaDailyNews, Wayne Friedman - Wednesday, May 13, 2015
Joining other networks to provide marketers and media agencies with more da ...
- At Upfront, Turner's Reilly Vows TNT, TBS Makeovers
MediaDailyNews, Adam Buckman - Wednesday, May 13, 2015
TNT and TBS are both set to undergo dramatic makeovers in programmi ...
- CNN Adds Non-News Programming To Strong News Lineup
MediaDailyNews, Adam Buckman - Wednesday, May 13, 2015
CNN is positioning itself this upfront season as a news channel ...
- NEW! Realtor.com Launches Massive Brand Campaign Starring Elizabeth Banks
Out to Launch, Amy Corr - Wednesday, May 13, 2015
Pereira & O'Dell New York has created a series of TV a ...
- Netflix, Tumblr And Others Seek To Defend Net Neutrality Rules
PolicyBlog, Wendy Davis - Thursday, May 14, 2015
Netflix, Etsy and Kickstarter are among the roster of companies lining ...
- Marching To The Tune Of A Different Patriotic TV Drummer
TV Watch, Wayne Friedman - Thursday, May 14, 2015
Government advertising: your tax dollars at work. I always figure that wh ...