- NBC's 3-Pronged Plan For Fall: Stars, Live Events, Complex Dramas
MediaDailyNews, Adam Buckman - Monday, May 11, 2015
NBC's programming strategy for next season seems to be a combination ...
- Fox Fall Plan Addresses Tuesday Comedy Woes
MediaDailyNews, Adam Buckman - Tuesday, May 12, 2015
The most notable part of Fox's fall programming plans would appear ...
- Fox To Debut 5 New Fall Shows
MediaDailyNews, Wayne Friedman - Monday, May 11, 2015
In the midst of taking a major ratings hit this current seas ...
- Dish TV Subscribers Dip, But Revs Rise
MediaDailyNews, Wayne Friedman - Monday, May 11, 2015
Dish Networks witnessed sharply lower net pay TV subscribers in the fir ...
- TV Puts The 'Me' In Media
MediaDailyNews, Gary Holmes - Monday, May 11, 2015
Ironically, even as TV was supposedly promoting traditional virtues, it was al ...
- AOL + Verizon = Scale Of Google, Facebook
MediaDailyNews, Joe Mandese - Tuesday, May 12, 2015
AOL, which was once tied in an ill-fated marriage to a telecommunicatio ...
- ESPN Sales Chief Erhardt Adds Consumer Research, Marketing
MediaDailyNews, Joe Mandese - Tuesday, May 12, 2015
Disney this morning announced a restructuring of its ESPN and Disney Med ...
- NEW! Quilted Northern: A Brand That Wants To Be Forgotten
Out to Launch, Amy Corr - Monday, May 11, 2015
Quilted Northern launched a series of TV spots with an unusual taglin ...
- How Much Does On-Air Talent Mean To A Network -- Any Network?
TV Watch, Wayne Friedman - Tuesday, May 12, 2015
"In many ways, Jimmy Fallon is the face of NBC," said B ...
- HBO Movie About Singer Bessie Smith Is Off-Key
TVBlog, Adam Buckman - Tuesday, May 12, 2015
Unless I missed it somehow, the one recording for which blues sing ...
- Reed Hastings Gives Linear TV Another 20 Years
Around the Net In Media, Gavin O'Malley - Monday, May 11, 2015
Reed Hastings graciously gives linear TV another 20 years to live. Speaki ...
- Linear TV Viewership Tanking
Around the Net in Mobile, Gavin O'Malley - Monday, May 11, 2015
Compared to last season, TV viewing has tanked by 9% so f ...
- And The Children Shall Lead Us...Away From The TV Set
Data and Targeting Insider, Steve Smith - Monday, May 11, 2015
The 14- to 24-year-old segment of media consumer have left the trib ...
- Freedom Isn't Free
Garfield at Large, Bob Garfield - Monday, May 11, 2015
You've been champing at the bit for streaming services to offer ...
- J-Lo Signs On As National Spokesperson For Children's Miracle Network As Spark Orchestrates New CMN Campaign
MAD, Larissa Faw - Friday, May 8, 2015
This year's campaign also has some extra firepower from its new relationsh ...
- Choice Hotels International Urges More Stays
Marketing Daily, Tanya Gazdik - Monday, May 11, 2015
A new campaign for Choice Hotels International hopes consumers will answer "sta ...
- National TV Ad Forecast Gains Momentum
MediaDailyNews, Wayne Friedman - Friday, May 8, 2015
National TV advertising may be taking a surprising turn -- slightly upward ...
- Screenvision Predicts Growth Of In-Theater Ads, Launches Ad-Targeting Tool
MediaDailyNews, Adam Buckman - Friday, May 8, 2015
Screenvision, the company that sells advertising opportunities in movie theaters, predicted ...
- Broadcast 18-49 Leader NBC Revamping Next Season's Thursdays
MediaDailyNews, Wayne Friedman - Sunday, May 10, 2015
Kicking off the first of big four broadcast upfront presentations this wee ...
- Your 18-49 Demo Guarantee: When Will You Sing A Different Tune?
TV Watch, Wayne Friedman - Monday, May 11, 2015
The 18-49 demographic will still drive a lot of advertising business th ...
- How's Dave Doing? We Asked His Friend, Tom Dreesen
TVBlog, Adam Buckman - Monday, May 11, 2015
Only eight shows remain for David Letterman until he leaves late-night ...
- A la Carte TV Programming Gains Momentum
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2015
A new study says that 31% of U.S. consumers would pay $ ...
- Scripps Networks Revs Flat, Ratings Sink
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2015
After some strong periods, Scripps advertising revenue was essentially flat for i ...
- Placemedia Rolls Out 'Programmatic Upfront' For TV
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced ...
- TV's 'Must-Have' Media Buys -- Or Lack Thereof
TV Watch, Wayne Friedman - Friday, May 8, 2015
Do content scarcity issues continue going into this upfront? Need to ha ...
- Why Doing Away With Upfronts Would Be A PR Disaster
TVBlog, Adam Buckman - Friday, May 8, 2015
If you can be guaranteed of anything in this ever-changing media worl ...
- Demystifying The Use Of TV Audience Data: A Call For Standardization
Audience Buying Insider, Walt Horstman - Friday, May 8, 2015
Network groups' increasing investments in TV audience data suggest that this ...
- Episode 712 -- Ground Control To Major Don: Once More Into The Abyss
Mad Blog, - Wednesday, May 6, 2015
"Lost Horizons" is the first killer ep in this last half seaso ...
- Nissan Goes For Another 'Wild Ride'
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2015
A new digital and broadcast campaign, running through May, is elaborate. Launchi ...
- Syndicated Shows Boast Higher Viewer Numbers
MediaDailyNews, Wayne Friedman - Wednesday, May 6, 2015
Seven months into the syndication TV season, there are a number ...