- Starcom, VivaKi, Carat Execs Weigh In On Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Thursday, August 7, 2014
The Drum has posted a roundup of interviews featuring Starcom Mediavest Group ...
- The 80/20 Advertising Economy
Audience Buying Insider, Justin Evans - Friday, August 8, 2014
When a phrase like "programmatic advertising" takes hold - just as "t ...
- Spoiler Alert: Millennials Watch TV Shows - Just Not On TV
Engage:Moms, Sonia Pasquali - Friday, August 8, 2014
Everyone's getting excited for the Fall TV Season, but is that real ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- TV, OTT Consumers Seeking Connections
Marketing Daily, Aaron Baar - Thursday, August 7, 2014
Whether they realize it or not, the main factor that helps consume ...
- Broadcast, Cable Scatter Volume Dips, Digital Video Rises
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
Broadcast and cable networks took a hit in scatter volume during t ...
- Q&A With TV Writer-Producer Stephen David
MediaDailyNews, Charlene Weisler - Thursday, August 7, 2014
Stephen David of the eponymous production company that he founded in 20 ...
- Scripps Reports 6.5% Spike In Ad Revs, $1B Upfront Take
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
Scripps Networks Interactive says it booked $1 billion in upfront advertising f ...
- CBS Big On C7 Metrics, Q2 Revs Drop 5%
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
CBS anticipates more than three-quarters of its advertising deals will be pegg ...
- Cord-Cutting Reaction Is Deep Sigh -- Even As Pay TV Prices Continue Climbing
TV Watch, Wayne Friedman - Friday, August 8, 2014
More so than with food, clothing, gas or landscaping, the cost ...
- Real Housewives: Ladies Who Launch
Mad Blog, - Wednesday, August 6, 2014
As a meta-comment on TV itself, the phrase "jump the shark" ...
- Chrysler Taps Comedians To Say 'Don't Touch My Dart'
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
A new campaign for the car features comedian/actors Craig Robinson, probably be ...
- Pillsbury Toaster Strudel Partners With Fruit Ninja
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
The "More Fruit" campaign, designed to reach moms and Millennials, also includ ...
- North Lake Tahoe Offers 'Real Summer'
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
"The north California/Bay Area will always be an important part of o ...
- Time Warner Posts Solid Results, Aided By NCAA
MediaDailyNews, Wayne Friedman - Wednesday, August 6, 2014
With the threat of Fox now over, after pulling its Time Warn ...
- Disney Posts Solid Revs, Broadcast Dips In Upfront But ESPN Rises
MediaDailyNews, Wayne Friedman - Wednesday, August 6, 2014
Against the backdrop of Walt Disney posting a strong financial second quarte ...
- Lean Back: ABC News Live Video Viewing On Apple TV Outstrips Desktop/Mobile Combined
MoBlog, Steve Smith - Thursday, August 7, 2014
ABC News reports that video consumption via Apple TV is substantially great ...
- John Oliver Is A Genius
Online Spin, Joe Marchese - Thursday, August 7, 2014
Usually, if the entire ad industry is sharing a clip of ...
- NEW! Scottie Pippen Thinks He's The Greatest Chicago Bulls Player In Foot Locker's Back-To-School Ad
Out to Launch, Amy Corr - Wednesday, August 6, 2014
The best advice that retired NBA star Charles Barkley can give curre ...
- Is Local TV Digital Growing Too Slowly?
TV Watch, Wayne Friedman - Thursday, August 7, 2014
Growing digital revenues are a nice bonus for broadcast stations. But a ...
- Syfy's 'Ascension' Is Already One Of The Most Talked About TV Events Of The Fall Season
TVBlog, Ed Martin - Thursday, August 7, 2014
As I contemplate the dizzying number of shows that I previewed ...
- Twitch Junks Justin.tv Brand
Around the Net in Video, Gavin O'Malley - Wednesday, August 6, 2014
Say goodbye to live-video hub Justin.tv. Since rebranding the company to Twit ...
- Aflac Duck Strives For Zen In Claims Response
Marketing Daily, Tanya Gazdik - Tuesday, August 5, 2014
"The Aflac Duck is a very lively, active duck, so we want ...
- Toys R Us Puts Coolest YouTube Dad Behind Camera
Marketing Daily, Sarah Mahoney - Tuesday, August 5, 2014
By day, Daniel Hashimoto toils as a special-effects guy at Dream Work ...
- Ohio Lottery Scratches That Itch
Marketing Daily, Aaron Baar - Tuesday, August 5, 2014
"It's about the joy and happiness of just doing scratch-offs," Glenda Terrel ...
- Gannett Splits Into 2 Companies: TV, Publishing
MediaDailyNews, Wayne Friedman - Tuesday, August 5, 2014
Following similar moves of other media companies, Gannett Co. will split in ...
- 21st Century Fox Withdraws Time Warner Bid
MediaDailyNews, Wayne Friedman - Tuesday, August 5, 2014
In a rare instance of backing down, Rupert Murdoch's 21st Century F ...
- Accuracy Matters When Buying A Home In Realtor.com Campaign
Out to Launch, Amy Corr - Wednesday, August 6, 2014
In this modern age of technology, the typical home-buying manta of "locatio ...
- Affinity Federal Credit Union Wants To Rid World Of Fat Cats
Out to Launch, Amy Corr - Wednesday, August 6, 2014
NJ-based Affinity Federal Credit Union wants to rid the world of fat-c ...
- NEW! Comedians Get Territorial Over Dodge Dart In 'Don't Touch My Dart' Campaign
Out to Launch, Amy Corr - Tuesday, August 5, 2014
Father shows viewers #HowToDad in peanut butter Cheerios ad. Bret Michaels serenad ...