- New Study Explores How Much Real America Wants Connected TV (A Lot)
VidBlog, P.J. Bednarski - Wednesday, August 6, 2014
A new study of Chicago households from the Nielsen-backed Council for Resear ...
- Samsung Takes Golf Fans Behind The Tournament
Marketing Daily, Aaron Baar - Monday, August 4, 2014
Via a new "PGA Championship App," the company will give people usi ...
- TV Spinoff Complete, Tribune Media Co. Debuts
MediaDailyNews, Wayne Friedman - Monday, August 4, 2014
Now separate from its newspaper businesses, The Tribune Company will start i ...
- Social Media Ups TV Awareness
MediaDailyNews, Wayne Friedman - Monday, August 4, 2014
Although the actual dollar value that social media brings to TV programmi ...
- NEW! Subaru Canada's 'Group Photo' Pokes Fun At The Social Media-Obsessed
Out to Launch, Amy Corr - Monday, August 4, 2014
Subaru Canada pokes fun at those who are dependent on social med ...
- Guessing Your New TV Show's Ratings At Episode 50 Or 100
TV Watch, Wayne Friedman - Tuesday, August 5, 2014
Predicting where TV shows will land in the world of viewership ratin ...
- Married,' 'You're The Worst,' 'Partners': FX's Uneven Comedy Triple-Play
TVBlog, Ed Martin - Tuesday, August 5, 2014
It may look like FX is suddenly trying to make a na ...
- Impact Of Social Media On TV Viewing
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 4, 2014
A Nielsen study suggests one-quarter of TV viewers report they became mo ...
- New Subway Campaign Spotlights Veggies
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
"In a very crowded and competitive marketplace, you need to do everythi ...
- Bret Michaels Rocks Nissan Vehicles In Digital Effort
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
The series has Michaels starring in several videos, each focusing on ...
- Kimberly-Clark Launches Social Movement For Depend
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raisi ...
- Meredith Corp. Revs Up Thanks To New TV Stations
MediaDailyNews, Erik Sass - Friday, August 1, 2014
Meredith Corp. announced that total revenues edged up 1% from $387 milli ...
- Univision Ties CBS For A July Thursday Night 18-49 Win
MediaDailyNews, Wayne Friedman - Friday, August 1, 2014
Some lackluster original episodes from a number of English-language networks as we ...
- The Intersection Of Audience-Buying And Content
RTBlog, Tyler Loechner - Monday, August 4, 2014
A recent Madison & Wall report from Pivotal Research's Brian Wieser spel ...
- Running And Watching TV More: Will I Live Longer?
TV Watch, Wayne Friedman - Monday, August 4, 2014
Run five minutes a day and live three years longer? This ...
- The Passing Of An 'American Idol' Favorite Evokes Fond Memories Of A Fading Franchise
TVBlog, Ed Martin - Monday, August 4, 2014
"Idol" and other shows like it are now full-blown media circuses. T ...
- The Gross Rating Point Begot The Audience Rating Point -- And The Father Is Digital
Audience Buying Insider, John Piccone - Friday, August 1, 2014
The gossip is true. The mother of all media measurement, the Gro ...
- Mazda Brings Zoom To 'Fashion Rocks'
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster h ...
- Fighting Apathy, American Heart Association Rebrands
Marketing Daily, Sarah Mahoney - Friday, August 1, 2014
The nonprofit has focused on teaching people about the improved health th ...
- E.W. Scripps, Journal Communications Merge Broadcast, Spin Off Newspapers
MediaDailyNews, Erik Sass - Thursday, July 31, 2014
E.W. Scripps and Journal Communications, publisher of the 'Milwaukee Journal-Sentinel,' announced pla ...
- Discovery Q2 Revs Up Nearly 13%, Global Revs Soar
MediaDailyNews, Wayne Friedman - Thursday, July 31, 2014
Discovery Communications, which posted big double-digit advertising gains for its second-quarter earnin ...
- World Cup Helps Boost DirecTV Revs 5%
MediaDailyNews, Wayne Friedman - Thursday, July 31, 2014
DirecTV posted 5% higher second-quarter revenues -- a direct result of near ...
- Mobile Streaming Boosts TV Business (For Now)
MoBlog, Mark Walsh - Friday, August 1, 2014
A new report from Needham & Co. argues that digital video, driv ...
- Court Nixes Aereo Request For 'Emergency' Authorization To Resume Service
Online Media Daily, Wendy Davis - Friday, August 1, 2014
A federal judge on Friday refused to consider streaming video company Aereo ...
- Sharknado 2 By Tweets Or Viewers: Who Wins, And What's The Value?
TV Watch, Wayne Friedman - Friday, August 1, 2014
Looking for that jewel in the lazy summer haystack of TV programmin ...
- Funny Or Die Scores Again With 'Mary Poppins Quits'
TVBlog, Ed Martin - Friday, August 1, 2014
Critics, bloggers and advertisers have been fully immersed in the dozens ...
- Report: AMC In Talks For Stake In BBC America
Around the Net In Media, Phyllis Fine - Thursday, July 31, 2014
AMC Networks is reportedly in talks to acquire almost 50% of B ...
- New-Car Drivers Get To Traditional Media Through Digital
Marketing Daily, Karl Greenberg - Wednesday, July 30, 2014
American new-car owners are still with traditional media, but what they a ...
- ABC, 4C Insights Expand Alliance To Enhance Social, Sponsorships
MediaDailyNews, Wayne Friedman - Wednesday, July 30, 2014
ABC says it will use social data to customize and evaluate b ...
- MSLO Revenues Fall 11% Cross-Platform
MediaDailyNews, Erik Sass - Wednesday, July 30, 2014
The second quarter of 2014 brought no respite for magazine publishers, ...