- Ohio Lottery Scratches That Itch
Marketing Daily, Aaron Baar - Tuesday, August 5, 2014
"It's about the joy and happiness of just doing scratch-offs," Glenda Terrel ...
- Gannett Splits Into 2 Companies: TV, Publishing
MediaDailyNews, Wayne Friedman - Tuesday, August 5, 2014
Following similar moves of other media companies, Gannett Co. will split in ...
- 21st Century Fox Withdraws Time Warner Bid
MediaDailyNews, Wayne Friedman - Tuesday, August 5, 2014
In a rare instance of backing down, Rupert Murdoch's 21st Century F ...
- Accuracy Matters When Buying A Home In Realtor.com Campaign
Out to Launch, Amy Corr - Wednesday, August 6, 2014
In this modern age of technology, the typical home-buying manta of "locatio ...
- Affinity Federal Credit Union Wants To Rid World Of Fat Cats
Out to Launch, Amy Corr - Wednesday, August 6, 2014
NJ-based Affinity Federal Credit Union wants to rid the world of fat-c ...
- NEW! Comedians Get Territorial Over Dodge Dart In 'Don't Touch My Dart' Campaign
Out to Launch, Amy Corr - Tuesday, August 5, 2014
Father shows viewers #HowToDad in peanut butter Cheerios ad. Bret Michaels serenad ...
- The Next Camouflage Advertising?
TV Watch, Wayne Friedman - Wednesday, August 6, 2014
HBO's "Last Week Tonight with John Oliver" took a bunch of swin ...
- Will British Actor James Corden Be Our Next Late Night Star?
TVBlog, Ed Martin - Wednesday, August 6, 2014
Apparently, the very entertaining British actor James Corden is in the runni ...
- New Study Explores How Much Real America Wants Connected TV (A Lot)
VidBlog, P.J. Bednarski - Wednesday, August 6, 2014
A new study of Chicago households from the Nielsen-backed Council for Resear ...
- Samsung Takes Golf Fans Behind The Tournament
Marketing Daily, Aaron Baar - Monday, August 4, 2014
Via a new "PGA Championship App," the company will give people usi ...
- TV Spinoff Complete, Tribune Media Co. Debuts
MediaDailyNews, Wayne Friedman - Monday, August 4, 2014
Now separate from its newspaper businesses, The Tribune Company will start i ...
- Social Media Ups TV Awareness
MediaDailyNews, Wayne Friedman - Monday, August 4, 2014
Although the actual dollar value that social media brings to TV programmi ...
- NEW! Subaru Canada's 'Group Photo' Pokes Fun At The Social Media-Obsessed
Out to Launch, Amy Corr - Monday, August 4, 2014
Subaru Canada pokes fun at those who are dependent on social med ...
- Guessing Your New TV Show's Ratings At Episode 50 Or 100
TV Watch, Wayne Friedman - Tuesday, August 5, 2014
Predicting where TV shows will land in the world of viewership ratin ...
- Married,' 'You're The Worst,' 'Partners': FX's Uneven Comedy Triple-Play
TVBlog, Ed Martin - Tuesday, August 5, 2014
It may look like FX is suddenly trying to make a na ...
- Impact Of Social Media On TV Viewing
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 4, 2014
A Nielsen study suggests one-quarter of TV viewers report they became mo ...
- New Subway Campaign Spotlights Veggies
Marketing Daily, Karlene Lukovitz - Monday, August 4, 2014
"In a very crowded and competitive marketplace, you need to do everythi ...
- Bret Michaels Rocks Nissan Vehicles In Digital Effort
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
The series has Michaels starring in several videos, each focusing on ...
- Kimberly-Clark Launches Social Movement For Depend
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raisi ...
- Meredith Corp. Revs Up Thanks To New TV Stations
MediaDailyNews, Erik Sass - Friday, August 1, 2014
Meredith Corp. announced that total revenues edged up 1% from $387 milli ...
- Univision Ties CBS For A July Thursday Night 18-49 Win
MediaDailyNews, Wayne Friedman - Friday, August 1, 2014
Some lackluster original episodes from a number of English-language networks as we ...
- The Intersection Of Audience-Buying And Content
RTBlog, Tyler Loechner - Monday, August 4, 2014
A recent Madison & Wall report from Pivotal Research's Brian Wieser spel ...
- Running And Watching TV More: Will I Live Longer?
TV Watch, Wayne Friedman - Monday, August 4, 2014
Run five minutes a day and live three years longer? This ...
- The Passing Of An 'American Idol' Favorite Evokes Fond Memories Of A Fading Franchise
TVBlog, Ed Martin - Monday, August 4, 2014
"Idol" and other shows like it are now full-blown media circuses. T ...
- The Gross Rating Point Begot The Audience Rating Point -- And The Father Is Digital
Audience Buying Insider, John Piccone - Friday, August 1, 2014
The gossip is true. The mother of all media measurement, the Gro ...
- Mazda Brings Zoom To 'Fashion Rocks'
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster h ...
- Fighting Apathy, American Heart Association Rebrands
Marketing Daily, Sarah Mahoney - Friday, August 1, 2014
The nonprofit has focused on teaching people about the improved health th ...
- E.W. Scripps, Journal Communications Merge Broadcast, Spin Off Newspapers
MediaDailyNews, Erik Sass - Thursday, July 31, 2014
E.W. Scripps and Journal Communications, publisher of the 'Milwaukee Journal-Sentinel,' announced pla ...
- Discovery Q2 Revs Up Nearly 13%, Global Revs Soar
MediaDailyNews, Wayne Friedman - Thursday, July 31, 2014
Discovery Communications, which posted big double-digit advertising gains for its second-quarter earnin ...
- World Cup Helps Boost DirecTV Revs 5%
MediaDailyNews, Wayne Friedman - Thursday, July 31, 2014
DirecTV posted 5% higher second-quarter revenues -- a direct result of near ...