- The Drum, Thursday, August 7, 2014 12:56 PM
The Drum has posted a roundup of interviews featuring Starcom Mediavest Group’s Steve Parker, co-CEO; VivaKi’s president, EMEA and NA, Marco Bertozzi; and Carat’s global
president, Doug Ray, on the topic of programmatic TV.
"Linear TV won’t go away -- but as more digital video inventory within exchanges opens up, we will continue to look to programmatic
to [complement] our linear TV campaigns,” says Ray. “Buying audience -- not buying content -- is [fundamentally] where we will go.”
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