- NEW! Off-Season, Manning Brothers Rap In DirecTV's 'Fantasy Football Fantasy'
Out to Launch, Amy Corr - Wednesday, August 13, 2014
DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyt ...
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ...
- Station Groups Want Blackout Rules To Stay -- For Live Programming To Thrive
TV Watch, Wayne Friedman - Thursday, August 14, 2014
Whatever leverage broadcasters have with sports programming could be lost if t ...
- 'The Patty Duke Show' Reminds Us Of Changes In The Media Landscape
TVBlog, Ed Martin - Thursday, August 14, 2014
Once upon a time, before social media expanded communication to such ...
- The Mobile Mirage
MediaDailyNews, Gary Holmes - Tuesday, August 12, 2014
The 2007 introduction of the iPhone and other devices with miniature vid ...
- TV Groups Endure Stock Declines
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
A number of TV station groups witnessed sharp declines in their sto ...
- Millennials Less Enthused About Pay TV
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
Millennials are still buying into pay TV -- but not surprisingly, the ...
- Social TV, Earned Media Channels And Millennials
Metrics Insider, Joe Abruzzo - Wednesday, August 13, 2014
How important is social TV: people posting and reading comments about ...
- NEW! Red Sox Fans, Rejoice. Benjamin Moore Launches Fenway Collection With Colors Like Boston Red
Out to Launch, Amy Corr - Tuesday, August 12, 2014
Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let ...
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
Programmatic advertising has woven its way into every channel in marketing, includi ...
- Scatter Market Nears, But What About Revenues?
TV Watch, Wayne Friedman - Wednesday, August 13, 2014
TV business axioms are made to be broken. One such axiom: ...
- Microsoft Adding TV Streaming Feature To Xbox One
Around the Net in Mobile, Gavin O'Malley - Tuesday, August 12, 2014
Microsoft was widely believed to have reconsidered its mission to market Xb ...
- DirecTV Double Fantasy Is Rapping Manning Brothers
Marketing Daily, Aaron Baar - Monday, August 11, 2014
The rapping Manning brothers are back again for DirecTV, this time ...
- OTT Competition Fuels TV Market
MediaDailyNews, Wayne Friedman - Monday, August 11, 2014
While traditional TV networks don't seem to be moving quickly to higher-quali ...
- CBS Wins Sunday With Improved PGA Ratings
MediaDailyNews, Wayne Friedman - Monday, August 11, 2014
CBS' PGA Golf Championship -- spilling over for two hours in t ...
- Swim With The Sharks -- Or Get Out Of The Water
Online Spin, Jamie Tedford - Tuesday, August 12, 2014
Ladies and gentlemen, the feeding frenzy has begun. And that can on ...
- NEW! Southern Comfort Introduces Viewers To New Species Of Shark
Out to Launch, Amy Corr - Monday, August 11, 2014
The latest spot for Southern Comfort's "Whatever's Comfortable" campaign coincides perfectly wi ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
RTBlog, Tyler Loechner - Tuesday, August 12, 2014
Sizmek, an ad management platform, has made a number of moves ...
- Watching Commercial Breaks In VOD Programming, But No Actual Commercials
TV Watch, Wayne Friedman - Tuesday, August 12, 2014
New to ad-supported video-on-demand services from DirecTV, I warned my wife ...
- A Fond Farewell To Robin Williams
TVBlog, Ed Martin - Tuesday, August 12, 2014
Many actors have found great success in both film and television, b ...
- Do You Unplug?
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 11, 2014
The best time to reach prospective consumers continues to change. About 6 ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- In Turnaround Try, Puma Taps Troublemakers
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
A spokesperson tells "Marketing Daily" that the brand campaign brings "the valu ...
- Legal Sea Foods Owner Rebukes 'Chain' Label
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2014
Legal Sea Foods is going on the offensive, explaining in a seri ...
- Scripps TV Revs Up 4%
MediaDailyNews, Wayne Friedman - Friday, August 8, 2014
E.W. Scripps posted higher revenues -- mostly due to TV stations ...
- U.S. Ad Rev Forecast To Rise 2.5% In 2014
MediaDailyNews, Wayne Friedman - Friday, August 8, 2014
National TV advertising among the major media companies may not be doi ...
- Aereo Pushes To Resume Service In 6 Western States
Online Media Daily, Wendy Davis - Monday, August 11, 2014
Streaming video service Aereo is pushing forward with its argument that ...
- Racing Onto More On-Screen Messaging
TV Watch, Wayne Friedman - Monday, August 11, 2014
More testing of on-screen messaging is occurring for one of TV's bigge ...
- Naked Summer: VH1's Frisky Flesh Fest 'Dating Naked'
TVBlog, Ed Martin - Monday, August 11, 2014
VH1's "Dating Naked" is currently at the forefront of the new wa ...
- Turner/Warner Bros. Media Camp: New Business Investment And Pitches Come To Life
MediaPost Weekend, Wayne Friedman - Saturday, August 9, 2014
Turner Broadcasting and Warner Bros.' Media Camp initiative for young entrepreneurs ...