- CBS Wins Sunday With Improved PGA Ratings
MediaDailyNews, Wayne Friedman - Monday, August 11, 2014
CBS' PGA Golf Championship -- spilling over for two hours in t ...
- Swim With The Sharks -- Or Get Out Of The Water
Online Spin, Jamie Tedford - Tuesday, August 12, 2014
Ladies and gentlemen, the feeding frenzy has begun. And that can on ...
- NEW! Southern Comfort Introduces Viewers To New Species Of Shark
Out to Launch, Amy Corr - Monday, August 11, 2014
The latest spot for Southern Comfort's "Whatever's Comfortable" campaign coincides perfectly wi ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
RTBlog, Tyler Loechner - Tuesday, August 12, 2014
Sizmek, an ad management platform, has made a number of moves ...
- Watching Commercial Breaks In VOD Programming, But No Actual Commercials
TV Watch, Wayne Friedman - Tuesday, August 12, 2014
New to ad-supported video-on-demand services from DirecTV, I warned my wife ...
- A Fond Farewell To Robin Williams
TVBlog, Ed Martin - Tuesday, August 12, 2014
Many actors have found great success in both film and television, b ...
- Do You Unplug?
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 11, 2014
The best time to reach prospective consumers continues to change. About 6 ...
- It's That Kind Of Thrill For Acura's TLX
Marketing Daily, Karl Greenberg - Monday, August 11, 2014
The campaign kicks off with an anthem spot. Shot at Acura's R& ...
- In Turnaround Try, Puma Taps Troublemakers
Marketing Daily, Sarah Mahoney - Friday, August 8, 2014
A spokesperson tells "Marketing Daily" that the brand campaign brings "the valu ...
- Legal Sea Foods Owner Rebukes 'Chain' Label
Marketing Daily, Tanya Gazdik - Sunday, August 10, 2014
Legal Sea Foods is going on the offensive, explaining in a seri ...
- Scripps TV Revs Up 4%
MediaDailyNews, Wayne Friedman - Friday, August 8, 2014
E.W. Scripps posted higher revenues -- mostly due to TV stations ...
- U.S. Ad Rev Forecast To Rise 2.5% In 2014
MediaDailyNews, Wayne Friedman - Friday, August 8, 2014
National TV advertising among the major media companies may not be doi ...
- Aereo Pushes To Resume Service In 6 Western States
Online Media Daily, Wendy Davis - Monday, August 11, 2014
Streaming video service Aereo is pushing forward with its argument that ...
- Racing Onto More On-Screen Messaging
TV Watch, Wayne Friedman - Monday, August 11, 2014
More testing of on-screen messaging is occurring for one of TV's bigge ...
- Naked Summer: VH1's Frisky Flesh Fest 'Dating Naked'
TVBlog, Ed Martin - Monday, August 11, 2014
VH1's "Dating Naked" is currently at the forefront of the new wa ...
- Turner/Warner Bros. Media Camp: New Business Investment And Pitches Come To Life
MediaPost Weekend, Wayne Friedman - Saturday, August 9, 2014
Turner Broadcasting and Warner Bros.' Media Camp initiative for young entrepreneurs ...
- Starcom, VivaKi, Carat Execs Weigh In On Programmatic TV
Around the Net in Real-Time, Tyler Loechner - Thursday, August 7, 2014
The Drum has posted a roundup of interviews featuring Starcom Mediavest Group ...
- The 80/20 Advertising Economy
Audience Buying Insider, Justin Evans - Friday, August 8, 2014
When a phrase like "programmatic advertising" takes hold - just as "t ...
- Spoiler Alert: Millennials Watch TV Shows - Just Not On TV
Engage:Moms, Sonia Pasquali - Friday, August 8, 2014
Everyone's getting excited for the Fall TV Season, but is that real ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- TV, OTT Consumers Seeking Connections
Marketing Daily, Aaron Baar - Thursday, August 7, 2014
Whether they realize it or not, the main factor that helps consume ...
- Broadcast, Cable Scatter Volume Dips, Digital Video Rises
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
Broadcast and cable networks took a hit in scatter volume during t ...
- Q&A With TV Writer-Producer Stephen David
MediaDailyNews, Charlene Weisler - Thursday, August 7, 2014
Stephen David of the eponymous production company that he founded in 20 ...
- Scripps Reports 6.5% Spike In Ad Revs, $1B Upfront Take
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
Scripps Networks Interactive says it booked $1 billion in upfront advertising f ...
- CBS Big On C7 Metrics, Q2 Revs Drop 5%
MediaDailyNews, Wayne Friedman - Thursday, August 7, 2014
CBS anticipates more than three-quarters of its advertising deals will be pegg ...
- Cord-Cutting Reaction Is Deep Sigh -- Even As Pay TV Prices Continue Climbing
TV Watch, Wayne Friedman - Friday, August 8, 2014
More so than with food, clothing, gas or landscaping, the cost ...
- Real Housewives: Ladies Who Launch
Mad Blog, - Wednesday, August 6, 2014
As a meta-comment on TV itself, the phrase "jump the shark" ...
- Chrysler Taps Comedians To Say 'Don't Touch My Dart'
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
A new campaign for the car features comedian/actors Craig Robinson, probably be ...
- Pillsbury Toaster Strudel Partners With Fruit Ninja
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
The "More Fruit" campaign, designed to reach moms and Millennials, also includ ...
- North Lake Tahoe Offers 'Real Summer'
Marketing Daily, Tanya Gazdik - Thursday, August 7, 2014
"The north California/Bay Area will always be an important part of o ...