- Broadcasters Say Aereo Not Entitled To Cable License, Seek Nationwide Shutdown Order
Online Media Daily, Wendy Davis - Monday, August 18, 2014
A coalition of television broadcasters is asking a judge to prohibit Aer ...
- NEW! SKYY Vodka Launches 'Leader,' The Latest Ad From 'West Of Expected' Campaign
Out to Launch, Amy Corr - Friday, August 15, 2014
The follow-up spot to SKYY Vodka's "West of Expected" campaign stars t ...
- Canceling Social Media, Trolls: Don't Step Into The Ring
TV Watch, Wayne Friedman - Friday, August 15, 2014
In the recent past, editors might pick select point of views fr ...
- TNT's 'Dallas' Faces Its Greatest Cliffhanger
TVBlog, Ed Martin - Monday, August 18, 2014
"Dallas" -- the series with the most exciting theme song in t ...
- TV Automation is Already Here -- Retire The Fax Jokes
Audience Buying Insider, Walt Horstman - Friday, August 15, 2014
Programmatic TV is the combination of audience data and automated execution ...
- Mag Bag: 'Bon Appetit,' Bravo Team For 'Best New Restaurant'
MediaDailyNews, Erik Sass - Thursday, August 14, 2014
"Bon Appetit" is lending its epicurean editorial expertise to a new reali ...
- TV Markets Report Big Differences In Live Vs. Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
Local TV markets can vary greatly when it comes to their sha ...
- Ad Viewing Grows On Trad TV Digital Platforms With Longer Content
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
Digital television/video programmers and platforms continue to look to mirror the tradition ...
- Earley Named COO, Fox TV Group
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
New 21st Century Fox business unit Fox Television Group has made so ...
- NEW! Twix Uses #TBT, Y2K And Dial-Up Internet To Explain Why Twix Bites Weren't Created Sooner
Out to Launch, Amy Corr - Thursday, August 14, 2014
Twix Bites is getting in on the Throw Back Thursday craze wi ...
- Blurring The TV Picture For Consumers -- To Give MORE Benefits?
TV Watch, Wayne Friedman - Friday, August 15, 2014
A TV consumer marketing strategy that blurs some lines? Might be ...
- Premature Prognostication About The Fall Freshmen on ABC, CBS and NBC
TVBlog, Ed Martin - Friday, August 15, 2014
Pilots or first cuts of premiere episodes of the 2014-15 broadcast freshm ...
- From Shark Week To Snark Week
Mad Blog, - Thursday, August 14, 2014
At one point on "30 Rock," NBC's show about a fake versi ...
- Sprint Business Highlights People Over Tech
Marketing Daily, Aaron Baar - Wednesday, August 13, 2014
With a major rebrand of its business technology services -- and ...
- Cable Networks Register Sharp Declines
MediaDailyNews, Wayne Friedman - Wednesday, August 13, 2014
Top cable networks' ratings continued their decline, which started at the e ...
- TV Viewers Grouse As 'Spoiling' Grows
MediaDailyNews, Wayne Friedman - Wednesday, August 13, 2014
New research shows that the number of people hit with "spoiler" ...
- HP Uses Vine Stars To Cut TV Spot Time, Cost
MoBlog, Steve Smith - Thursday, August 14, 2014
HP enlisted some Vine stars to make its latest TV spot f ...
- NEW! Off-Season, Manning Brothers Rap In DirecTV's 'Fantasy Football Fantasy'
Out to Launch, Amy Corr - Wednesday, August 13, 2014
DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyt ...
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ...
- Station Groups Want Blackout Rules To Stay -- For Live Programming To Thrive
TV Watch, Wayne Friedman - Thursday, August 14, 2014
Whatever leverage broadcasters have with sports programming could be lost if t ...
- 'The Patty Duke Show' Reminds Us Of Changes In The Media Landscape
TVBlog, Ed Martin - Thursday, August 14, 2014
Once upon a time, before social media expanded communication to such ...
- The Mobile Mirage
MediaDailyNews, Gary Holmes - Tuesday, August 12, 2014
The 2007 introduction of the iPhone and other devices with miniature vid ...
- TV Groups Endure Stock Declines
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
A number of TV station groups witnessed sharp declines in their sto ...
- Millennials Less Enthused About Pay TV
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
Millennials are still buying into pay TV -- but not surprisingly, the ...
- Social TV, Earned Media Channels And Millennials
Metrics Insider, Joe Abruzzo - Wednesday, August 13, 2014
How important is social TV: people posting and reading comments about ...
- NEW! Red Sox Fans, Rejoice. Benjamin Moore Launches Fenway Collection With Colors Like Boston Red
Out to Launch, Amy Corr - Tuesday, August 12, 2014
Rainvertising promotes music festival in Seattle. Meow Mix jingle gets remixed. Let ...
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
Programmatic advertising has woven its way into every channel in marketing, includi ...
- Scatter Market Nears, But What About Revenues?
TV Watch, Wayne Friedman - Wednesday, August 13, 2014
TV business axioms are made to be broken. One such axiom: ...
- Microsoft Adding TV Streaming Feature To Xbox One
Around the Net in Mobile, Gavin O'Malley - Tuesday, August 12, 2014
Microsoft was widely believed to have reconsidered its mission to market Xb ...
- DirecTV Double Fantasy Is Rapping Manning Brothers
Marketing Daily, Aaron Baar - Monday, August 11, 2014
The rapping Manning brothers are back again for DirecTV, this time ...