- ABC, NBC Top Summer TV Broadcasters
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2014
Twelve weeks into the summer season, ABC and NBC are tied f ...
- Media General Sells, Swaps TV Stations
MediaDailyNews, Erik Sass - Wednesday, August 20, 2014
More broadcast TV stations are changing hands, with this week's transactions betwe ...
- NEW! Expedia Gives Travelers An Incentive To Posting Throwback Thursday Pics
Out to Launch, Amy Corr - Wednesday, August 20, 2014
Expedia has launched a fun social media campaign called #ThrowMeBack. People th ...
- Fearless Emmy Predictions And Preferences: Comedy Series
TVBlog, Ed Martin - Thursday, August 21, 2014
Yesterday I made my predictions and stated my preferences for the Dra ...
- Deutsch LA Makes Music With Snapple
MAD, Larissa Faw - Tuesday, August 19, 2014
A new campaign uses only the brand's bottles, bottle caps, and t ...
- Sony, Spider-Man Tout 4K Experience
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
"National Cinema Media reaches consumers where they are already experiencing Sony ...
- Black Arrow Tech Controls Household Ad Time Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2014
TV advertising system manager/provider BlackArrow has added an update to its Advan ...
- Broadcast Network Ratings Forecast To Erode, CBS Performance Crucial
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2014
Broadcast network TV ratings erosion could worsen next year, according to o ...
- NEW! Robots Have Tough Time Showing Emotion In Ads For Colorado Lottery
Out to Launch, Amy Corr - Friday, August 15, 2014
The Manning Brothers rap for DirecTV. Look out for the Wheat Thi ...
- Netflix To Pay Time Warner For Better Video Delivery
PolicyBlog, Wendy Davis - Wednesday, August 20, 2014
Netflix is now paying Time Warner extra fees in order to interconne ...
- Clypd Adds 'Deal ID' Tech To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Tuesday, August 19, 2014
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced ...
- Microsoft Brings Reddit And MTV To Xbox One, Updates Twitch
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 19, 2014
The Xbox One Tuesday will introduce Reddit and MTV apps to t ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- Everyone Pays The NFL -- Even The Biggest Musical Stars?
TV Watch, Wayne Friedman - Wednesday, August 20, 2014
In a fractionalizing media world, those with sustaining leverage, might now realiz ...
- Fearless Emmy Predictions And Preferences: Drama Series
TVBlog, Ed Martin - Wednesday, August 20, 2014
Next week's Emmy Awards already feel like something of a non-event, large ...
- ComScore Signs Deal With ThePlatform For Enhanced Video Analytics
MAD, Larissa Faw - Monday, August 18, 2014
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a vid ...
- Hyundai Launches 'The Genesis' With TNT's 'Legends'
Marketing Daily, Karl Greenberg - Monday, August 18, 2014
Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" ...
- Q&A With IMS' Nancy Mullahy
MediaDailyNews, Charlene Weisler - Tuesday, August 19, 2014
Nancy Mullahy, CEO of IMS, is on the cutting edge of today ...
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutio ...
- NBC Puts Muscle Behind 'Blacklist' Promos
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
NBC is putting a lot of marketing resources -- and money ...
- NEW! 'Trap Door' Keeps Intruders Away From Wheat Thins
Out to Launch, Amy Corr - Friday, August 15, 2014
Some folks are doomsday preppers and others just want to protect the ...
- CPG Brands More Reliant On 'Social TV'
Show Daily, Tyler Loechner - Tuesday, August 19, 2014
Recent data from Nielsen Social says that over 80% of TV watche ...
- MTV's "VMAs" Are Nearly Here: Will Parents Be Shocked? Will TV Marketers?
TV Watch, Wayne Friedman - Tuesday, August 19, 2014
Seems like a broken record now: MTV's "Video Music Awards" are near ...
- Premature Prognostication About The Fall Freshmen On Fox And The CW
TVBlog, Ed Martin - Tuesday, August 19, 2014
Last week I offered thoughts and observations on new series set ...
- Internet Pulls Ahead Of TV
Video Insider, Daisy Whitney - Tuesday, August 19, 2014
The Internet is now ahead of TV, and it shows no sig ...
- 'Tis The Season For Some Madden
Marketing Daily, Aaron Baar - Friday, August 15, 2014
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice preside ...
- Icahn Buys 6.6% Of Gannett
MediaDailyNews, Wayne Friedman - Friday, August 15, 2014
Gannett's stock shot up 5% after Thursday's trading on news that activi ...
- Cable Cos. Up Broadband, Internet Subscribers
MediaDailyNews, Wayne Friedman - Friday, August 15, 2014
Traditional cable operators that have steadily expanded their new media/digital business ha ...
- Will Claure Take The Spotlight As Sprint CEO?
MoBlog, Mark Walsh - Monday, August 18, 2014
In contrast to the common-sense, midwestern values projected by former CEO D ...
- Broadcasters Say Aereo Not Entitled To Cable License, Seek Nationwide Shutdown Order
Online Media Daily, Wendy Davis - Monday, August 18, 2014
A coalition of television broadcasters is asking a judge to prohibit Aer ...