- The Fourth Season Of 'The Killing' May Be Netflix's Best Original Series Yet
TVBlog, Ed Martin - Wednesday, August 27, 2014
The fourth and final season of "The Killing" may turn out ...
- When Skipping Ads Are Good For The Advertisers
VidBlog, P.J. Bednarski - Wednesday, August 27, 2014
Minteye is marketing an ad format that allows consumers to slide ...
- Truth Campaign Says Fight, Don't Help, Big Tobacco
Marketing Daily, Karl Greenberg - Monday, August 25, 2014
Even though smoking rates have dropped from 23% to 9% since t ...
- Driver Digital Teams With Judy Travis For Shows, Product Launches
MediaDailyNews, Fern Siegel - Monday, August 25, 2014
Driver Digital, a cross-platform family company, will represent the YouTube star ...
- Media Conglomerates Rely Less On Ad Revenues
MediaDailyNews, Erik Sass - Monday, August 25, 2014
Big media companies are moving to lessen their reliance on advertising reven ...
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
MediaDailyNews, Joe Mandese - Tuesday, August 26, 2014
Despite an apparent slowdown in the expansion of the advertising economy ...
- NEW! Kia Hamsters Have One-Track Minds In Ad For Electric Car, Kia Soul EV
Out to Launch, Amy Corr - Monday, August 25, 2014
The beloved Kia Hamsters show their scientific sides in "Fully Charged," ...
- Netflix Urges FCC To Reject Comcast's Merger With Time Warner
PolicyBlog, Wendy Davis - Tuesday, August 26, 2014
Online video company Netflix is asking the Federal Communications Commission to p ...
- Turn Boosts 'Programmatic TV' Offering With AdMore Partnership
Real-Time Daily, Tyler Loechner - Monday, August 25, 2014
Turn, a company with both a demand-side platform (DSP) and data manageme ...
- Looking For Medic To Treat My Football Media And Other Potential Injuries
TV Watch, Wayne Friedman - Thursday, February 6, 2014
My healthcare company is raising its premiums 25%. In this economy, ev ...
- A Very Good Emmys Telecast Was Sadly Relegated To The Dog Days Of August
TVBlog, Ed Martin - Tuesday, August 26, 2014
The always agreeable and effortlessly charming Seth Meyers certainly isn't afraid ...
- Emmys Become Engagement Event For Samsung TVs
Marketing Daily, Aaron Baar - Saturday, August 23, 2014
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tel ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Global TV Ad Spend Rises, Despite National Differences
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Global TV advertising spending will slightly improve this year versus a ye ...
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Growing TV-media measurement company Rentrak continues to add millions of TV set-t ...
- TV Buying And Selling In 2020: Science Fiction Or Future Science?
Online Spin, Maarten Albarda - Monday, August 25, 2014
It is the end of 2020, time to look back on t ...
- NEW! Face Your Fears And Raise Money For The Canadian Cancer Society
Out to Launch, Amy Corr - Sunday, August 24, 2014
The Canadian Cancer Society wants you to step out of your comfo ...
- New Vine Upload Feature Should Appeal To Brands
Social Media & Marketing Daily, Mark Walsh - Friday, August 22, 2014
Vine's announcement this week allowing users to upload existing videos should ma ...
- Advertisers Looking For Riskier TV Concepts: Will Viewers Watch?
TV Watch, Wayne Friedman - Monday, August 25, 2014
Sex in a box -- as a TV show? Okay, first questio ...
- Aereo's Hopes Slip From Slim To Nearly None
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, August 22, 2014
So much for what The Washington Post calls Aereo’s “last-ditch argument ...
- TV Programmatic: A Horizontical Transmutation
Audience Buying Insider, Mitch Oscar - Friday, August 22, 2014
I remember that when I started in the media business, around t ...
- Kia's Hamsters Are Back To Zap The 2015 Soul EV
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The automaker says the most successful Hamsters were in 2011's "Share So ...
- McConaughey New Spokesperson For Lincoln Motor
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The Academy Award-winning actor will be in TV and digital campaigns, starti ...
- Lexus Airs Skippable TV Ads On Purpose
MediaDailyNews, Wayne Friedman - Thursday, August 21, 2014
Taking a page from the online advertising options playbook, Lexus recently r ...
- NEW! Indian Motorcycle May Cause Sudden Bursts Of Daydreaming
Out to Launch, Amy Corr - Thursday, August 21, 2014
Motorcycle ad or Viagra spot? I wasn't sure when I first view ...
- Dozens Of Mayors Back Comcast's Merger With Time Warner
PolicyBlog, Wendy Davis - Friday, August 22, 2014
Comcast's proposed $45 billion merger with Time Warner Cable got support th ...
- Cable Operators Lure Millennials To Monetize The Future
TV Watch, Wayne Friedman - Friday, August 22, 2014
Cable operators and other pay TV providers are continually worried about cord-cutti ...
- Fearless Emmy Predictions And Preferences: Movies And Miniseries
TVBlog, Ed Martin - Friday, August 22, 2014
Most of us focus on the excitement of the Drama and Come ...
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
MediaDailyNews, Joe Mandese - Thursday, August 21, 2014
In another telling signal that the global ad expansion may be runni ...