I don’t know all the details of the new WE TV reality show called “Sex Box,” with a concept imported from the U.K. Whatever is included, blankets, pillows and couches should be optional.
Blue, nightclub-like lights surround the box, where couples are having sex -- which is not shown on-camera, though we imagine that outside cameras are capturing a lot of banging around and interesting sounds from inside the box.
Troubled couples enter the box to help solve their problems. Yeah. And after the box session, they leave and address their issues with a panel of experts.
WE TV hasn’t as yet announced any advertisers who have signed on for the show. No matter.
Such shows are definitely upping the ante for new cable TV reality concepts. VH1 recently started “Dating Naked” -- where, in theory, key body parts get digitally blurred. Turns out that isn’t always the case from the waist down for certain contestants; one woman is filing a lawsuit. Of course, when you sign up for show called “Dating Naked,” what can you expect?
The FCC has no say over cable TV shows -- advertising-supported, premium TV or otherwise. Naked. Sex. Boxes. Dating. No problem.
This trend is cresting in the wake of criticism that cable networks have way too many similar-looking reality shows, and ratings for many of the top-ten established networks have witnessed erosion.
Reality shows occupy a lot of time on the likes History, A&E, Oxygen, MTV, E!, VH1, Bravo, Food Network, HGTV, OWN, providing stable, ongoing revenue and production costs lower than for original scripted programming.
Advertisers seem to be asking for more -- especially in the wake of growing traditional TV erosion. So it’s no surprise concepts are getting riskier, only held back by what TV marketer are able to stomach or by viewer boredom.
So here’s to more variations on a theme: naked court shows, sex on talk shows, and maybe even on-air death could be on the way.
In the new marketplace, there seems to be an audience for everything.