- The More Measurement Changes...
Audience Buying Insider, Justin Evans - Friday, September 5, 2014
The television industry right now is very lucky. It is being challeng ...
- Call For Submissions: Agency Of The Year.
MAD, OMMA Editors - Friday, September 5, 2014
It's the time of year when the editors of MEDIA and OM ...
- Voya Completes Metamorphosis From ING
Marketing Daily, Tanya Gazdik - Friday, September 5, 2014
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campai ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Streaming Devices See Rapid Adoption
Marketing Daily, Aaron Baar - Thursday, September 4, 2014
"Affordability can drive impulse buying, rapid increases in ownership, and in tu ...
- TV Audience Aging, Cable Nets Numbers Rise Fastest
MediaDailyNews, Wayne Friedman - Thursday, September 4, 2014
The median age of the U.S. TV viewer is rising faster th ...
- Mag Bag: 'Mental Floss' Scores With Online Video
MediaDailyNews, Erik Sass - Thursday, September 4, 2014
As media consumption habits continue to evolve, magazine publishers big and sma ...
- TV Network Execs: Stronger Scatter To Counter Upfront Woes
MediaDailyNews, Wayne Friedman - Thursday, September 4, 2014
A weak TV upfront ad market is not worrying TV network executive ...
- Vevo Taps Rice As Chief Product Officer
MediaDailyNews, Gavin O'Malley - Thursday, September 4, 2014
Vevo has named David Rice to the new post of chief produ ...
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
MediaDailyNews, Joe Mandese - Friday, September 5, 2014
Two days after announcing a startling plan to introduce mathematical modeling ...
- NEW! 88 Gillette Flexball Razors Tickle The Ivories And Not A Nick In Sight
Out to Launch, Amy Corr - Thursday, September 4, 2014
Sure, Gillette's new Flexball razor can play a piano, but does ...
- Can Live Shows Be Hospitable To Live Commercials?
TV Watch, Wayne Friedman - Friday, September 5, 2014
Live programming, a growing TV "category," could include more live marketing messag ...
- National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
TVBlog, Ed Martin - Friday, September 5, 2014
For the last 12 years, most of the annual early-September programming ti ...
- Sprint Launches Agency Review
MAD, Steve McClellan - Wednesday, September 3, 2014
Months after the CEO of parent Softbank harshly criticized its advertising effor ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...
- McConaughey Behind The Wheel Of Lincoln In 5 New Ads
Marketing Daily, Karl Greenberg - Thursday, September 4, 2014
The print, digital, TV and grassroots effort begins with a blunderbuss med ...
- Tribune's Gracenote Acquires Baseline For Video Info
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
Tribune's Gracenote, which provides video metadata for interactive programming guides and oth ...
- Syndie Shows Improve Performance
MediaDailyNews, Wayne Friedman - Wednesday, September 3, 2014
U.S. syndication's top shows slightly improved their viewership this past season. C ...
- Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddled
MediaDailyNews, Joe Mandese - Thursday, September 4, 2014
In what likely is the biggest methodological change in the way ...
- The MRC Viewability Standards Aren't Working For Video Yet, Either
RTBlog, Tyler Loechner - Thursday, September 4, 2014
Digital advertising's viewability problem is getting bigger when it comes to displ ...
- Fall Political Commercials: Cheer, Coax or Cringe?
TV Watch, Wayne Friedman - Thursday, September 4, 2014
For TV stations, happy days are here again -- at least f ...
- The New Niche Appeal Of 'Dancing With The Stars'
TVBlog, Ed Martin - Thursday, September 4, 2014
It's a tired cliche dating back several years to laughingly note th ...
- Comcast Expands EveryBlock Local News Network
Around the Net In Media, Gavin O'Malley - Wednesday, September 3, 2014
In early 2013, NBC News shelved its hyper-local news network EveryBlock. Ye ...
- Under Armour Lands Gisele For Women's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2014
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen sa ...
- John Hancock Ads Embrace Reality
Marketing Daily, Tanya Gazdik - Wednesday, September 3, 2014
Being forced into early retirement or discovering that someone close has di ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Local Media Spend To Hit $140.7 Billion Next Year
MediaDailyNews, Mark Walsh - Wednesday, September 3, 2014
Local media spending will increase only about 2% to $140.7 billion ...
- TV Ads Forecast To Hit $81B In 2014
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2014
Led by expected growth in political advertising on TV stations this fa ...
- Pay TV Service Numbers Wane, Internet Provides Competition
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2014
About 85% of U.S. households have some form of pay TV servi ...
- Amazon Fire Goes On Sale In UK, Germany
Online Video Daily, P.J. Bednarski - Wednesday, September 3, 2014
Amazon Fire TV is expanding to the United Kingdom and Germany, t ...