- The NFL And CBS Set to Take Over Thursdays
Marketing: Sports, Larry Mann - Tuesday, September 2, 2014
The 2014 NFL season officially begins this week with a Thursday nig ...
- 'Sesame Street' Launches Cookie Monster App
MediaDailyNews, Fern Siegel - Friday, August 29, 2014
"Sesame Street" turns 45 this season and to sustain its digital relevanc ...
- Aereo Opposes Shutdown Request, Denies Causing 'Irreparable Harm'
Online Media Daily, Wendy Davis - Tuesday, September 2, 2014
Aereo says in new court papers that it's entitled to continue operatin ...
- NEW! Bissell Employee Eats Off Subway Floor To Prove Product Efficiency
Out to Launch, Amy Corr - Friday, August 29, 2014
Bissell employee Ravi Dalchand is a shoe-in for employee of the yea ...
- Programmatic TV Is Turning On
RTBlog, Tyler Loechner - Tuesday, September 2, 2014
Television advertising is the standard bearer for "traditional" trading, but marketers a ...
- Faster Baseball Games? Maybe - But That Brings Less TV/Stadium Advertising
TV Watch, Wayne Friedman - Tuesday, September 2, 2014
Major League Baseball games are too long -- boring some people. Shou ...
- With A Nod To 'Happy Gilmore,' Bob Barker Added Punch To 'The Bold And The Beautiful'
TVBlog, Ed Martin - Tuesday, September 2, 2014
CBS Daytime legend Bob Barker returned to the network's glitzy soap ope ...
- A Practical Definition Of Programmatic TV
Audience Buying Insider, Joel Melby - Friday, August 29, 2014
Programmatic TV advertising has become a hot topic over the past yea ...
- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- Mag Bag: Meredith, Net2TV To Launch 'BHG' Streaming Show
MediaDailyNews, Erik Sass - Thursday, August 28, 2014
Meredith Corp. is partnering with Net2TV to launch a new streaming on-dema ...
- FilmOn Appeals Contempt Finding In New York
Online Media Daily, Wendy Davis - Thursday, August 28, 2014
Streaming video company FilmOn is appealing an order holding the company ...
- Mediassociates Partners With FuturesMedia To Automate Linear TV Buying Process
Real-Time Daily, Tyler Loechner - Thursday, August 28, 2014
Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ...
- Social Nets Don't Drive TV Engagement
Social Media & Marketing Daily, Gavin O'Malley - Thursday, August 28, 2014
There has been a lot made of the connection -- or la ...
- It's Not TV, It's MHO
TV Watch, Joe Mandese - Friday, August 29, 2014
As far as industries go, the TV advertising business is one ...
- Appreciating 'The Waltons' - Then And Now
TVBlog, Ed Martin - Friday, August 29, 2014
I wouldn't call it a binge, but lately I have been getti ...
- For Ck one, Snapchat, Tumblr Key To Gen Y Hearts
Marketing Daily, Sarah Mahoney - Wednesday, August 27, 2014
The Ck one brand -- which celebrates its 20th anniversary this ye ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare ...
- NEW! 'Got Milk' Ads Return, With A Look At Your Future Self
Out to Launch, Amy Corr - Wednesday, August 27, 2014
I'm so happy the "Got Milk" tagline is back for the Californ ...
- Nikki, You're So Fine
TV Watch, Steve McClellan - Thursday, August 28, 2014
Back in October of 1997, the television business was abuzz with ...
- Fox's 'So You Think You Can Dance' Is Still A Keeper
TVBlog, Ed Martin - Thursday, August 28, 2014
From what I gather, Fox's "So You Think You Can Dance" isn ...
- For Emmys, Social TV Is Growing Up
Marketing Daily, Sarah Mahoney - Tuesday, August 26, 2014
L'Oreal Paris used the night to carve out new digital territory f ...
- Coke Zero Begins Football Countdown
Marketing Daily, Aaron Baar - Tuesday, August 26, 2014
"There's joy in the preparation for game day, and Coke Zero provid ...
- State Farm Enlists SNL Favorites
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2014
The integrated campaign marks the start of a relationship with Lorne Michael ...
- Revenge Of The Nerds
MediaDailyNews, Gary Holmes - Tuesday, August 26, 2014
Nerds seem to having their cultural moment. "The Big Bang Theory," ...
- Millward Brown Acquires InsightExpress To Bolster Digital Measurement
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2014
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on med ...
- Clear Channel, Mario Lopez Expand Partnership
MediaDailyNews, Erik Sass - Tuesday, August 26, 2014
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announc ...
- Hulu's New Argument In Privacy Case: Didn't Know 'Like' Button Sent Users' Data To Facebook
Online Media Daily, Wendy Davis - Wednesday, August 27, 2014
Hulu says in new court papers that it's entitled to prevail ...
- NEW! Nike, Foot Locker And Kevin Durant #searchforthebaddest European Player
Out to Launch, Amy Corr - Tuesday, August 26, 2014
Coca-Cola launches lyric bottles in China. Break a sweat if you wa ...
- Sears Launches Back-To-School Campaign, #BacktoWha
Out to Launch, Amy Corr - Wednesday, August 27, 2014
Sears has launched #BacktoWha, a back-to-school campaign created by Olson, its fir ...
- The Comfort Of Nostalgia TV
TV Watch, Fern Siegel - Wednesday, August 27, 2014
Sometimes, you just want to pretend the world of economic turmoil a ...