- CBS Content With Upfront Performance And Current VOD Policy For TV Shows
MediaDailyNews, Wayne Friedman - Wednesday, September 10, 2014
TV networks' weak upfront advertising market was a mixed bag for t ...
- NEW! 'Survivor Tree' Tells Story In 9/11 Memorial & Museum Ad
Out to Launch, Amy Corr - Wednesday, September 10, 2014
The 9/11 Memorial & Museum launched a TV and social media campai ...
- Programmatic Marketing Is The Key To Reaching Millennials
Real-Time Daily, Paul Martecchini - Thursday, September 11, 2014
Brand managers ask whether it's possible to launch branding initiatives programmatically, b ...
- Can TV Learn From U2's Recent 'Free' Deal With Apple?
TV Watch, Wayne Friedman - Thursday, September 11, 2014
Despite growing pay TV and other OTT services, consumers always believe ...
- MSNBC's Riveting Annual Replay Of NBC's Real-Time 9/11 Coverage
TVBlog, Ed Martin - Thursday, September 11, 2014
More than any documentary or news program that I can think o ...
- TV Execs Predict 4KTV Goes Mainstream
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2014
A worldwide survey of media executives found that 4K TV -- so-call ...
- NFL Scores Big On TV
MediaDailyNews, Wayne Friedman - Tuesday, September 9, 2014
Amid all the NFL off-field TV coverage over the Baltimore Ravens' R ...
- TV Marketers Need To Embrace Digital Thinking
MediaDailyNews, Thiru Arunachalam - Wednesday, September 10, 2014
The TV networks spend upwards of a billion dollars every year ...
- NEW! Latest GEICO 'Did You Know' Ad Marks Return Of The Ickey Shuffle
Out to Launch, Amy Corr - Tuesday, September 9, 2014
Land Rover wants to send you to outer space. Gillette razors tick ...
- Rosetta Stone Aims To Create A Smaller World
Out to Launch, Amy Corr - Wednesday, September 10, 2014
Rosetta Stone has launched a 60-second ad that targets Millennials by illustrati ...
- Nationwide Jingle Is Catchy -- Just Ask Peyton Manning
Out to Launch, Amy Corr - Wednesday, September 10, 2014
Even Peyton Manning can't avoid getting an advertising jingle stuck in h ...
- TV Disruption Now Coming In-House
TV Watch, Wayne Friedman - Wednesday, September 10, 2014
Lately U.S. TV viewers not only have to negotiate a blithering arr ...
- Is Fox's 'Utopia' The New Season's First (Epic) Fail?
TVBlog, Ed Martin - Wednesday, September 10, 2014
The 2014-15 television season doesn't officially begin until September 22, and alrea ...
- Cross-Demos Register Growth In Media Time, Especially Digital Video
MediaDailyNews, Wayne Friedman - Monday, September 8, 2014
Overall media time continues to grow -- not just among younger 18-3 ...
- TiVo Touts New Mega DVR
MediaDailyNews, Wayne Friedman - Monday, September 8, 2014
With its new massive DVR machine, TiVo touts that there is mo ...
- How To Mourn A TV Star On Social Media
MediaDailyNews, Gary Holmes - Monday, September 8, 2014
For about a week this summer, my Facebook news feed was consum ...
- Adobe Takes DRM Across Screens To Apps, TV, Web Browser
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2014
Adobe has released upgrades to its Primetime Digital Rights Management platform th ...
- TVEyes' Clipping Service Protected By Fair Use Principles
Online Media Daily, Wendy Davis - Tuesday, September 9, 2014
In a blow to Fox News Network, a federal judge has rul ...
- How To Forecast Content Performance
SearchBlog, Laurie Sullivan - Tuesday, September 9, 2014
Brand marketers spend thousands of dollars developing content, but they don't kn ...
- NFL Markets One Image -- But TV Viewers Might See Another Picture
TV Watch, Wayne Friedman - Tuesday, September 9, 2014
Football, the biggest sport in the U.S., continues to bring in maj ...
- Great News! James Corden Is Set To Take Over As Host Of CBS' 'The Late Late Show'
TVBlog, Ed Martin - Tuesday, September 9, 2014
A little over one month after the rumors began, CBS yesterday formal ...
- Advertisers' Online Budgets Still A Fraction Of TV Spend
MediaDailyNews, Wayne Friedman - Friday, September 5, 2014
National TV's current advertising concerns are not coming at the hands ...
- NFL Kicks Off Big Numbers For NBC Thursdays
MediaDailyNews, Wayne Friedman - Friday, September 5, 2014
NBC's "NFL Kickoff" season opener on Thursday between the Green Bay Packe ...
- Mobile Video Audience Nears 115 Million
Mobile Marketing Daily, Mark Walsh - Monday, September 8, 2014
The U.S. audience watching video on smartphones in the second quarter gr ...
- NEW! To Outer Space, For You And Three Friends, From Land Rover
Out to Launch, Amy Corr - Friday, September 5, 2014
Are you the adventurous type, not content with having both feet ...
- Broadcast Networks Could Become 'Cable' Networks, By At Least One Measure
TV Watch, Wayne Friedman - Monday, September 8, 2014
Before the Supreme Court's Aero ruling in June, CBS said that ...
- A Fond Farewell To Joan Rivers
TVBlog, Ed Martin - Monday, September 8, 2014
Friday night just didn't feel right without Joan Rivers. There was speci ...
- The Cliffs Of Insanity
Video Insider, Eric Korsh - Monday, September 8, 2014
While digital distributors and studios are copying the formats of cable a ...
- Daisy - 50 Years Later
MediaPost Weekend, John Carey - Saturday, September 6, 2014
Sept. 7 marks the 50th anniversary of one of the most powerf ...
- The More Measurement Changes...
Audience Buying Insider, Justin Evans - Friday, September 5, 2014
The television industry right now is very lucky. It is being challeng ...