- National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
TVBlog, Ed Martin - Friday, September 5, 2014
For the last 12 years, most of the annual early-September programming ti ...
- Sprint Launches Agency Review
MAD, Steve McClellan - Wednesday, September 3, 2014
Months after the CEO of parent Softbank harshly criticized its advertising effor ...
- Renault Latest To Resurrect KITT
Marketing Daily, Karl Greenberg - Wednesday, September 3, 2014
The automaker is using a U.S. TV show of yore for creati ...
- McConaughey Behind The Wheel Of Lincoln In 5 New Ads
Marketing Daily, Karl Greenberg - Thursday, September 4, 2014
The print, digital, TV and grassroots effort begins with a blunderbuss med ...
- Tribune's Gracenote Acquires Baseline For Video Info
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
Tribune's Gracenote, which provides video metadata for interactive programming guides and oth ...
- Syndie Shows Improve Performance
MediaDailyNews, Wayne Friedman - Wednesday, September 3, 2014
U.S. syndication's top shows slightly improved their viewership this past season. C ...
- Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddled
MediaDailyNews, Joe Mandese - Thursday, September 4, 2014
In what likely is the biggest methodological change in the way ...
- The MRC Viewability Standards Aren't Working For Video Yet, Either
RTBlog, Tyler Loechner - Thursday, September 4, 2014
Digital advertising's viewability problem is getting bigger when it comes to displ ...
- Fall Political Commercials: Cheer, Coax or Cringe?
TV Watch, Wayne Friedman - Thursday, September 4, 2014
For TV stations, happy days are here again -- at least f ...
- The New Niche Appeal Of 'Dancing With The Stars'
TVBlog, Ed Martin - Thursday, September 4, 2014
It's a tired cliche dating back several years to laughingly note th ...
- Comcast Expands EveryBlock Local News Network
Around the Net In Media, Gavin O'Malley - Wednesday, September 3, 2014
In early 2013, NBC News shelved its hyper-local news network EveryBlock. Ye ...
- Under Armour Lands Gisele For Women's Campaign
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2014
"I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen sa ...
- John Hancock Ads Embrace Reality
Marketing Daily, Tanya Gazdik - Wednesday, September 3, 2014
Being forced into early retirement or discovering that someone close has di ...
- In A Plump Chicken Market, Church's Offers Love
Marketing Daily, Karlene Lukovitz - Tuesday, September 2, 2014
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chick ...
- Local Media Spend To Hit $140.7 Billion Next Year
MediaDailyNews, Mark Walsh - Wednesday, September 3, 2014
Local media spending will increase only about 2% to $140.7 billion ...
- TV Ads Forecast To Hit $81B In 2014
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2014
Led by expected growth in political advertising on TV stations this fa ...
- Pay TV Service Numbers Wane, Internet Provides Competition
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2014
About 85% of U.S. households have some form of pay TV servi ...
- Amazon Fire Goes On Sale In UK, Germany
Online Video Daily, P.J. Bednarski - Wednesday, September 3, 2014
Amazon Fire TV is expanding to the United Kingdom and Germany, t ...
- NEW! Marshawn Lynch Preps For NFL Season By Lifting Weights Filled WIth Skittles
Out to Launch, Amy Corr - Tuesday, September 2, 2014
What's scarier: drinking in the dark or drinking from a talking wat ...
- Kevin Durant Stars In First Campaign Ad For NBA 2K15
Out to Launch, Amy Corr - Wednesday, September 3, 2014
CP+B launched "Most Valuable Players," the first TV spot for NBA 2K1 ...
- Nature Valley Takes City Kids On 'Field Trip'
Out to Launch, Amy Corr - Wednesday, September 3, 2014
Nature Valley has launched a sweet two-minute online brand video that follo ...
- When Hungry, Johnny Football Becomes Johnny Jamboogie
Out to Launch, Amy Corr - Wednesday, September 3, 2014
NFL players definitely have a sweet tooth. When Johnny Manziel is hungr ...
- Netflix Urges Users To Recommend TV, Movies Via Facebook
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, September 2, 2014
As part of its broader social marketing strategy, Netflix is now encouragi ...
- Did This Summer's Movies Send You To A Theater -- Or To Your Own Big Screen?
TV Watch, Wayne Friedman - Wednesday, September 3, 2014
U.S. box office revenues from May 2 through Labor Day were t ...
- NBC Has Already Begun Promoting 'Peter Pan'
TVBlog, Ed Martin - Wednesday, September 3, 2014
I got a bit of a lift earlier today from all t ...
- The Genius Glut
Garfield at Large, Bob Garfield - Tuesday, September 2, 2014
Verily, we live in a Golden Age of TV -- terrestrial, cabl ...
- Horizon Reels In $150 Million Turner Broadcasting Buying Account
MAD, Steve McClellan - Tuesday, September 2, 2014
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horiz ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- Subway Spoofs Fitness Crazes
Marketing Daily, Karlene Lukovitz - Monday, September 1, 2014
In the television spot launching on Labor Day, a young man tel ...
- Nissan Brings Back Heisman House
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Central to the effort, via TBWA\Chiat\Day and ESPN's shop CreativeWorks, are s ...