• by Amy Corr  @MediaPostOTL, September 10, 2014

The 9/11 Memorial & Museum launched a TV and social media campaign coinciding with the 13th anniversary of the 9/11 attacks. The campaign aims to drive visitors to the 9/11 Memorial & Museum which is open to the public on 9/11 for the first time. The campaign begins with an animated film, narrated by Whoopi Goldberg, called "Survivor Tree." The actual tree is truly a sight to see. Rescue workers discovered the Callery pear tree a month after 9/11. The tree was given some TLC and now stands a healthy tree as a "living reminder of how we rose from the dark. With the power of hope, there's nothing so bad that we can't overcome it." Watch the video here. Twitter users can "Donate-a-Tweet" by tweeting out messages of remembrance and donating 25 cents per character tweeted. The site integrates the user's Twitter accounts and is now live. The campaign was developed pro-bono by BBDO New York.