- U.S. Movie Box-Office Revenues Down 81% For 2020, Pullback On TV Ads
Television News Daily, Wayne Friedman - Thursday, December 31, 2020
The biggest marketed movies in terms of national TV advertising spending: Universal ...
- 2020: Who Were The Big Media Winners And Losers?
TV Watch, Wayne Friedman - Monday, January 4, 2021
Comcast, Charter and Altice benefited from their broadband/digital businesses, especially in ...
- TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
Media Insider, Dave Morgan - Thursday, December 31, 2020
The auto industry was hit hard by high gasoline prices and forei ...
- Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards
Performance Marketing Insider, Laurie Sullivan - Thursday, December 31, 2020
Zoom became a verb in 2020. Cloud services showed their worth. Appl ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year ...
- Big-Box Retailer Ad Spending Spikes Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Comparing average weekly spend since November to average weekly spend from April-Octobe ...
- Live TV Sports: What's The Real Value In A Virtual Or Legacy Pay TV World?
TV Watch, Wayne Friedman - Wednesday, December 30, 2020
Sports networks looking for carriage know their worth -- and it ...
- NHL Thinks With Its Head: Sells Ad Space On Helmets
TV Watch, Wayne Friedman - Tuesday, December 29, 2020
NHL commissioner Gary Bettman said the move was made as an "unusu ...
- Pandemic-Plagued NFL Viewing Is Down Vs. 2019
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
One of the biggest losers is NBC's "Sunday Night Football," which dropp ...
- Discovery Inc. Takes Bigger Stake In OWN, Winfrey Swaps Shares For Parent Co.
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
Discovery, which launched the Oprah Winfrey Network in 2011, now owns 9 ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, December 24, 2020
Analogies between TV ad and food buying: Suppose you decided to hi ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- Biggest TV Shows Should Count Airings, Ad Metrics
TV Watch, Wayne Friedman - Thursday, December 24, 2020
If you want to know why longtime comedy shows like "Friends," whi ...
- Pay TV Providers, Consumers Consider Future Needs
TV Watch, Wayne Friedman - Wednesday, December 23, 2020
Virtual pay TV providers are working on razor-thin margins. How long c ...
- Rising Video Games, Streaming Rates May Threaten Traditional TV
TV Watch, Wayne Friedman - Tuesday, December 22, 2020
The number of video-game players has grown five times over the la ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
Television News Daily, Wayne Friedman - Friday, December 18, 2020
New AVODs (ad-supported streamers) may offer a new place for networks ...
- Super Bowl 2021: It's Not Just The Game, It's The Total Picture
TV Watch, Wayne Friedman - Monday, December 21, 2020
Reports suggest CBS has yet to totally book all its ad invento ...
- U.S. Advertising Should Be Stronger in 2021, But Will In-Theater Ads?
TV Watch, Wayne Friedman - Friday, December 18, 2020
Theatrical advertising sales expertise needs to shift to new home-based TV a ...
- We Need Nielsen's Help In CTV -- Now
Media Insider, Dave Morgan - Thursday, December 17, 2020
The recently unveiled Nielsen One cross-channel video measurement initiative should be ab ...
- New TV Ad Advocacy Group Forms, Counts Local TV Execs As Members
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
The Media Ad Sales Council is being formed by Matrix, whose Monar ...
- Post-Trump, Big TV Ratings Will Continue
TV Watch, Wayne Friedman - Thursday, December 17, 2020
Donald Trump's outrages have upped TV engagement - but bad behavior a ...
- Cheap, Free Streaming Content Is Available - To A Point
TV Watch, Wayne Friedman - Wednesday, December 16, 2020
"The Office" moves to Peacock in January -- but only two seaso ...
- Disney+ May Be Playing Catch-up, But It Plays The Long Game
TV Watch, Wayne Friedman - Tuesday, December 15, 2020
The company announced an eye-opening 50 high-profile/high-powered TV series and movies fr ...
- NBC News Devotes Home Page To COVID-19 Coverage
Publishers Daily, Sara Guaglione - Friday, December 11, 2020
Users can select their state, and choose from two options to s ...
- Taking TV Sports Marketing To Extremes
TV Watch, Wayne Friedman - Monday, December 14, 2020
How about umpire uniforms for the professional sport of cricket? ...
- Thanks To Georgia, TV's Political Advertising Season Continues
TV Watch, Wayne Friedman - Friday, December 11, 2020
Total political advertising spending is now at a massive $329 million, accordi ...
- Greatness Of America On Display In HGTV's 'Home Town'
TVBlog, Adam Buckman - Friday, December 11, 2020
"Home Town" is the most hopeful show about America that is current ...
- When Does Big Media Become Self-Sufficient In Streaming?
TV Watch, Wayne Friedman - Thursday, December 10, 2020
AT&T says 50 million is the number of HBO Max subscribers ...
- In Era Of Political Correctness, Can TCM Survive?
TVBlog, Adam Buckman - Thursday, December 10, 2020
This "TV Blog" concerns the contents of many of the old movi ...
- Abrams Media Launches Whiskey Review Site
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2020
The company is comparing 'Whiskey Raiders' to the way the 'Rotten Tomatoe ...