- Media Buyers Push Smaller Upfront Rate Hikes, NBC Ups Volume
MediaDailyNews, Wayne Friedman - Friday, June 13, 2014
Broadcast networks, on the road to completing much of their upfront deal-makin ...
- Univision In Talks For Possible Sale
MediaDailyNews, Wayne Friedman - Friday, June 13, 2014
The dominant Spanish-language TV network group Univision Communications has been talking ...
- NEW! Latest Taco Bell Hybrid Food: The Quesarito
Out to Launch, Amy Corr - Friday, June 13, 2014
The way to a woman's heart is through her stomach in t ...
- Almost Half of U.S. HH Have A Separate TV Connection To The Internet
Research Brief, Jack Loechner - Monday, June 16, 2014
According to new consumer research from Leichtman Research Group, (LRG), 49% ...
- Dishwashers, Confections, Shampoo: Next Chapter For Media Companies?
TV Watch, Wayne Friedman - Monday, June 16, 2014
Cable operators might be surprised that their business was never really abo ...
- HBO Has Its Mojo Back
TVBlog, Ed Martin - Monday, June 16, 2014
In terms of original series, pay-cable giant HBO seemed to be drifti ...
- Report: CBS, Time Warner, In Early Talks With Univision Over Possible Sale
Around the Net In Media, Phyllis Fine - Thursday, June 12, 2014
Univision seeking suitors for its eventual sale, has been having preliminary discussio ...
- Facebook And The TV Data Revolution
Audience Buying Insider, Justin Evans - Friday, June 13, 2014
Facebook's announcement that its mobile app will start to act like Shaz ...
- Visa Heads Into World Cup Fray
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"It's going to be our biggest digital and social program and activati ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Are Digital Marketers Stuck In Creative Adolescence?
MediaDailyNews, David Simon - Thursday, June 12, 2014
Advertisers are still lukewarm on much of digital advertising, preferring to spe ...
- TV Ad Market Expected To Hit $68B, Digital Video $6B In 2014
MediaDailyNews, Wayne Friedman - Thursday, June 12, 2014
Although the growth rate of digital video advertising has risen faster th ...
- CEO Loesch To Exit Hub Network
MediaDailyNews, Wayne Friedman - Thursday, June 12, 2014
Margaret Loesch is leaving her post as president/chief executive officer of T ...
- Programmatic: The Holy Grail Of Media-Buying?
Real-Time Daily, Mark Lieberman - Thursday, June 12, 2014
Programmatic -- who would have thought that such a simplistic concept cou ...
- Personal Entertainment Drives Binge Viewing
Research Brief, Jack Loechner - Friday, June 13, 2014
According to the ARRIS 2014 Consumer Entertainment Index, broadcast TV remains t ...
- Stations, Pay Distributors And Some Networks Cry Poverty -- But Look Again
TV Watch, Wayne Friedman - Friday, June 13, 2014
With TV stations and cable/satellite/telco operators crying about being in the poorhou ...
- How Barbara Walters Pumped Up 'The Tonight Show'
TVBlog, Ed Martin - Friday, June 13, 2014
Did you know that Barbara Walters was once a regular guest ho ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- Chromecast Popular, Not Often Used
Marketing Daily, Aaron Baar - Wednesday, June 11, 2014
"Consumers are very particular about their viewing habits," Brett Sappington, director ...
- Kelley Tapped As COO For Bloomberg Media
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2014
Veteran advertising agency executive Jacki Kelley has been named as chief operati ...
- Streaming Media Device Use In Broadband Homes Hits 20%
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2014
Although initially a hot seller, Google Chromecast usage has cooled somewhat ...
- Discover Discards Orange Bowl, But Live TV Events Continue To Grow
TV Watch, Wayne Friedman - Thursday, June 12, 2014
Live programming is now a "category" for TV programming and for ma ...
- Will The Daytime Emmys Survive Online?
TVBlog, Ed Martin - Thursday, June 12, 2014
The Daytime Emmys this year couldn't find a home on a broadca ...
- Why Don't Tablet Owners Use More Video Apps?
VidBlog, P.J. Bednarski - Thursday, June 12, 2014
TDG's data says 41% of tablet owners use OTT apps at lea ...
- Data Quality Is Key To Addressable TV Ad Accountability
MAD, Larissa Faw - Tuesday, June 10, 2014
That's according to newly released research from Starcom MediaVest Group, which stress ...
- With Beauty And Non-Fans, Kia Touts World Cup
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, wh ...
- Time-Shifted Viewing Ups Ratings, Viewers For Broadcast Shows
MediaDailyNews, Wayne Friedman - Tuesday, June 10, 2014
For the entire 2013-2014 season, looking at an episode's initial premiere a ...
- TVB Taps Gerber As Research Chief
MediaDailyNews, Wayne Friedman - Tuesday, June 10, 2014
TV trade association TVB has hired veteran media executive Hadassa Gerber ...
- Google Explores Its Own Beacons, But How Much Here-Ness Do We Want?
Mobile Insider, Steve Smith - Wednesday, June 11, 2014
Google appears ready to enter the proximity-awareness game with its own techniqu ...
- NEW! Lettuce Becomes Go-To Food In Kraft Dressings Ad
Out to Launch, Amy Corr - Tuesday, June 10, 2014
World Cup ads. Is your mascara better than sex? Let's launch! ...