- The Source Launches Its Latest 'I Want That' Ad
Out to Launch, Amy Corr - Wednesday, June 11, 2014
The Source, a Canadian-based consumer electronics retailer, has launched its latest commercia ...
- How About Now, Is This Real Enough For You?
RTBlog, Joe Mandese - Wednesday, June 11, 2014
Roughly a year after launching "RTM Daily," we're renaming this publication "Real-Ti ...
- Attacking Big Media -- For The Fun Of It
TV Watch, Wayne Friedman - Wednesday, June 11, 2014
Talk show comedian/hosts are ramping up some big attacks on big med ...
- On truTV, 'The Carbonaro Effect' Stands Out As An Early Summer Treat
TVBlog, Ed Martin - Wednesday, June 11, 2014
Many new series have debuted and many veteran shows have returned ...
- Majority Of Subscribers Would Leave Cable Company If They Could, Study Says
Around the Net In Media, Phyllis Fine - Tuesday, June 10, 2014
A new survey documents U.S. "cable rage," with 53% of respondents noti ...
- NY City Council Exploring Allegations Of 'Sweatshop' Conditions On Reality TV Sets
Around the Net In Media, Phyllis Fine - Tuesday, June 10, 2014
The New York City Council will be holding public hearings on wheth ...
- Vita TV Coming To U.S. As PlayStation TV
Around the Net In Media, Gavin O'Malley - Tuesday, June 10, 2014
Rebranded as PlayStation TV, Sony’s Vita TV will soon be available ...
- Samsung Targets The Kitchen In New Campaign
Marketing Daily, Aaron Baar - Tuesday, June 10, 2014
The television ads will be supported by print ads featuring Samsung's dishwasher ...
- Jaguar Sponsors Events On Both Sides Of Pond
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Jaguar says it will provide a fleet of cars for rides ...
- TBS Rivals Broadcast Nets In Effective On-Air Campaigns
MediaDailyNews, Wayne Friedman - Monday, June 9, 2014
The best on-air campaigns for TV program promotions aren't always with t ...
- U.S. TV Soccer Ad Dollars Continue To Rise
MediaDailyNews, Wayne Friedman - Monday, June 9, 2014
With soccer's World Cup just days away from starting in Brazil, ...
- The Trade Desk Adds Nielsen OCR For Display, Online Video
Real-Time Daily, Tyler Loechner - Monday, June 9, 2014
The Trade Desk, a demand-side platform (DSP), on Monday announced it h ...
- Marin, Channel Factory Connect Paid Search With YouTube Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 10, 2014
Marin Software announced a partnership Tuesday with video distribution and data platfo ...
- Digital Broadcast Subchannel Networks Look For Better Results
TV Watch, Wayne Friedman - Tuesday, June 10, 2014
The business of locally delivered digital broadcast networks has taken somewhat ...
- How To Manage The 'Orange Is The New Black' Attack
TVBlog, Ed Martin - Tuesday, June 10, 2014
I don't share the utterly unrestrained enthusiasm most people have for "Orange ...
- Harley-Davidson Back On Track With X Games
Marketing Daily, Karl Greenberg - Monday, June 9, 2014
Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily th ...
- New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of i ...
- Promos in Video On Demand May Up TV Viewing
MediaDailyNews, Wayne Friedman - Friday, June 6, 2014
Video-on-demand TV platforms may not only be held in high regard ...
- NBA Finals Prove Winning For ABC
MediaDailyNews, Wayne Friedman - Friday, June 6, 2014
ABC easily won the first Thursday in June, thanks to the fir ...
- NEW! Everybody's An Expert Soccer Player In McDonald's World Cup Video
Out to Launch, Amy Corr - Friday, June 6, 2014
McDonald's launched a fun two-minute video to promote its global sponsorship ...
- Netflix-Verizon Battle: How Would Traditional TV Networks Handle This?
TV Watch, Wayne Friedman - Monday, June 9, 2014
Netflix singled out Verizon specifically for the slow delivery of Netflix's programmin ...
- Bochco Is Back With 'Murder In The First' On TNT
TVBlog, Ed Martin - Monday, June 9, 2014
Critics are reviewing it, and TNT is promoting it -- but giv ...
- Report: TV Everywhere Viewership Jumps 246%
Around the Net In Media, Phyllis Fine - Thursday, June 5, 2014
A report from Adobe Digital Index shows significant growth in TV Everywhe ...
- TV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolving
Audience Buying Insider, Richard Jalichandra - Friday, June 6, 2014
The promises of digital were faster execution, more accurate measurement, and mo ...
- Listerine's World Cup Sponsorship A Social Juggernaut
Marketing Daily, Karl Greenberg - Thursday, June 5, 2014
A company rep tells "Marketing Daily" the secret sauce for the effor ...
- 'Jimmy Fallon' Trounces Late-Night Rivals
MediaDailyNews, Wayne Friedman - Thursday, June 5, 2014
Nearly four months since he hit the late-night ground in a b ...
- TV-Internet Only Homes Gaining Ground
MediaDailyNews, Wayne Friedman - Thursday, June 5, 2014
U.S. homes with only TV antenna reception business will soon be pass ...
- NEW! Nissan Sentra Owner Rocks Out To 'Mony Mony'
Out to Launch, Amy Corr - Thursday, June 5, 2014
Nothing beats driving in your car during the summer with your favori ...
- Hey Digital Video, Take A Back Seat! Big-Boy Network Upfront Deals Need To Get Done
TV Watch, Wayne Friedman - Friday, June 6, 2014
Gee, what a shock to one's traditional upfront sensibility. After the digital-hea ...
- Remembering D-Day On History, NBC, HBO And AHC
TVBlog, Ed Martin - Friday, June 6, 2014
Tonight at 9 p.m. ET History will present "D-Day in HD," ...