The latest ad in Southern Comfort's "Whatever's Comfortable" campaign introduces viewers to Stephen. More of a bartending journeyman than typical bartender, Stephen has a rather unconventional way of tending bar. In the ad, an older man pours Southern Comfort into a bar full of glasses while a crowded house noisily awaits their drinks. And in comes the "Young Gun," ready to take aim with his pistols of soda water and cola. Stephen then shoots liquid into awaiting glasses... I'd say pour, but Stephen's self-described form of drink-creating is "not neat." Once each glass is filled, Stephen leaves as quickly as he came. SoCo fans can check out the redesigned SouthernComfort.com to view a catalog of Stephen's noteworthy drinks. Watch the video here, created by Wieden+Kennedy New York.