- Hyundai Keeps Foot In Futbol With FIFA Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The effort, touting the 2015 Sonata unveiled at the New York Internation ...
- FirstBank Targets Younger Audience
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
Free checking is an attractive product for customers of all ages becau ...
- TV Upfront Ad Market Stirs: Networks Making Deals At Modest Price Gains
MediaDailyNews, Wayne Friedman - Wednesday, June 4, 2014
TV's upfront advertising market has started to move, with virtually all broadca ...
- U.S. Ad Rev Forecast To Hit $247 Billion By 2018
MediaDailyNews, Wayne Friedman - Wednesday, June 4, 2014
TV/video online advertising spending will more than double in the next fo ...
- Online TV Usage Soars Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, June 4, 2014
Online TV usage across all devices almost tripled in year-to-year comparisons. ...
- The World Of Branded Entertainment: Q&A With Ogilvy's Abby Marks
MediaDailyNews, Charlene Weisler - Wednesday, June 4, 2014
Abby Marks, director of strategy and operations for Ogilvy Entertainment, entered t ...
- Necessity Is The Mother Of New TV Ratings, Seeks To Shed Light On Dark Continent
MediaDailyNews, Joe Mandese - Thursday, June 5, 2014
As far as tent-pole television events go, there is only one th ...
- World Cup's Massive Mobile Moment: Half Of Smartphone-Owning Fans To Access Event On Devices
Mobile Marketing Daily, Steve Smith - Thursday, June 5, 2014
The 2014 World Cup is poised to set a new watermark ...
- Online TV Viewing Up 246%, Apple iOS Devices Lead
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 4, 2014
More consumers search and consume TV content on devices running Apple's operati ...
- With Less Cable Distribution, Someone Will Still Need To Pay For Pay TV
TV Watch, Wayne Friedman - Thursday, June 5, 2014
In four years, cable's share of the pay TV market is pois ...
- CMT Music Awards: A Striking Showcase For Talent And Sponsors Alike
TVBlog, Ed Martin - Thursday, June 5, 2014
Every year at this time I say the same thing: The annu ...
- GroupM Doing Broad-Based C7 Deals For Upfronts
Around the Net In Media, Phyllis Fine - Tuesday, June 3, 2014
Generating "the most broad-reaching agreements to date for C7," GroupM is maki ...
- Gannett Inks Programming Deal With Debmar-Mercury
Around the Net In Media, Phyllis Fine - Tuesday, June 3, 2014
Gannett Broadcasting and Debmar-Mercury have partnered to develop, test and distribute first-r ...
- WE tv Rebrands, Promotes Common Interests
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2014
Cable network WE tv's new branding effort looks to move beyond i ...
- Gas Station TV Acquired By Private Equity
MediaDailyNews, Erik Sass - Tuesday, June 3, 2014
Gas Station TV, one of the country's largest gas station-based video network ...
- Sports Fans View Cross-Platform, TV Still Tops
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2014
Nearly 96% of U.S. sports fans use TV to get content ...
- Colorado Lottery Purchases Lead To Outdoor 'Play' Time For Residents
Out to Launch, Amy Corr - Wednesday, June 4, 2014
In a 60-second spot entitled "Play," weekend warriors are shown hiking, bikin ...
- Devine Color Targets DIYers With Paint Sold At Target
Out to Launch, Amy Corr - Wednesday, June 4, 2014
Devine Color has launched a new line of paint colors and re-positionab ...
- Oregon Lotto Ad Highlights State Park Funded By Lotto Purchases
Out to Launch, Amy Corr - Wednesday, June 4, 2014
The Oregon Lottery has launched a TV ad that doesn't mention t ...
- NEW! Pigs Serve Farmers Bacon In Debut Ad For Mobile Game, Hay Day
Out to Launch, Amy Corr - Tuesday, June 3, 2014
Lotto ads without the lotto. Axe creates a tool for guys tryi ...
- Comcast Inks Deal With Rubicon To Automate Sales
Real-Time Daily, Tyler Loechner - Tuesday, June 3, 2014
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announc ...
- New Ad Categories Are Rising Like A Puff Of Smoke - Er, Vapor
TV Watch, Wayne Friedman - Wednesday, June 4, 2014
Who doesn't love smokingly hot new advertising categories? Hardly anyone. Then the ...
- A Show-Stopping Sexual Assault On FX's 'Louie'
TVBlog, Ed Martin - Wednesday, June 4, 2014
Debates are raging this week on many Web sites that cover televisi ...
- NBC Setting Record $4.5M Price Tag For Super Bowl Spots
Around the Net In Media, Phyllis Fine - Monday, June 2, 2014
NBC is asking sponsors in next year's Super Bowl to pay abo ...
- TV Contestants To Create Restaurant Menu Items
Marketing Daily, Karlene Lukovitz - Monday, June 2, 2014
This fall, TNT will debut "On the Menu," a show in whi ...
- Caine Named Bloomberg CRO
MediaDailyNews, Erik Sass - Monday, June 2, 2014
Paul Caine has been named global chief revenue officer for Bloomberg Med ...
- Ads On Family-Friendly Networks Gain Greater Viewer Trust
MediaDailyNews, Wayne Friedman - Monday, June 2, 2014
Big family-friendly networks have something to cheer about when it comes ...
- Super Bowl, 'Breaking Bad' Big Twitter TV-Related Winners
MediaDailyNews, Wayne Friedman - Monday, June 2, 2014
Which were the biggest Twitter TV-related winners this past TV season? T ...
- TV's Love Affair With Washington
MediaDailyNews, Gary Holmes - Monday, June 2, 2014
Way back in the Reagan Administration, I worked in Washington D.C. f ...
- NEW! Roosters and '80s Rock Promote Chicken Breast Sandwiches At Carl's Jr. and Hardee's
Out to Launch, Amy Corr - Monday, June 2, 2014
You know summer is just around the corner when Carl's Jr. a ...