- Malta Looks For Alternative To TV Ads
Around the Net In OMD Europe, Tanya Gazdik - Monday, April 21, 2014
Information campaigns are shifting to the second screen, according to the Europe ...
- 'Scandal' Steals Thursday For ABC
MediaDailyNews, Wayne Friedman - Friday, April 18, 2014
With CBS airing reruns for much of its programming on a mid-Apr ...
- Google Claims UK YouTube Users Watch Less TV
MediaDailyNews, Wayne Friedman - Friday, April 18, 2014
Looking to shift more media executives' minds to digital from TV, Goog ...
- TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%
MediaDailyNews, Joe Mandese - Monday, April 21, 2014
Digital media may have the fastest organic growth rates, but it w ...
- TiVo's Top 'Less' List: C7 Would Add $88 Million Per Season
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2014
At a time when the major TV networks are hyping the shi ...
- What's The Point Of Multi-screen?
Online Media Daily Europe, Volker Ballueder - Monday, April 21, 2014
When the TV is on, we can address the same audience ...
- NEW! What's The Greatest Invention Ever? Not Electricity
Out to Launch, Amy Corr - Sunday, April 20, 2014
Have you ever wondered what the world's greatest invention was? If y ...
- Maybe TV Networks Themselves Will Be The Biggest Cord-Cutters
TV Watch, Wayne Friedman - Monday, April 21, 2014
Does Netflix want to look like a cable network? Or do H ...
- 'Mad Men' '69: Let The Chaos Begin
TVBlog, Ed Martin - Monday, April 21, 2014
For now, it feels like the characters on "Mad Men" are livi ...
- Is Netflix Still Flying High? Earnings Report Today May Keep Its Stock Up
VidBlog, P.J. Bednarski - Monday, April 21, 2014
Wall Street watchers will be waiting for Netflix's quarterly earnings report aft ...
- Pivot, Channel For Millennials, Gets First Scripted Series
Around the Net In Media, Phyllis Fine - Thursday, April 17, 2014
Pivot, a cable channel launched last July targeted to Millennials, is beefi ...
- Netflix Talks Mobile Distribution With Vodafone
Around the Net in Mobile, Gavin O'Malley - Friday, April 18, 2014
Making big mobile moves, Netflix is reportedly in talks with Vodafone abo ...
- Aereo Creates Site To Calm Customers
MediaDailyNews, Wayne Friedman - Thursday, April 17, 2014
Looking to bolster support from its customer base -- and potential customer ...
- Cable Retrans Fees On Rise
MediaDailyNews, Wayne Friedman - Thursday, April 17, 2014
Retrans fees paid by basic cable networks are still a fraction ...
- What Advertisers And Content Providers Need To Understand About Human Behavior
Online Spin, Kaila Colbin - Friday, April 18, 2014
A survey released on Monday showed that most people are ignorant abo ...
- NEW! Gatorade Fierce Drinkers Exude Colorful Liquids
Out to Launch, Amy Corr - Thursday, April 17, 2014
I love that the Gatorade Fierce color matches MLB's Bryce Harper's unifor ...
- Amazon Fire TV Expands Voice Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 17, 2014
Amazon announced Thursday it will expand voice search functions in its Fi ...
- Try Old-School TV/Media Multitasking -- Just Like Harvey Weinstein
TV Watch, Wayne Friedman - Friday, April 18, 2014
Let's all take a hint from Harvey Weinstein when it comes ...
- 'The Flying Nun' Takes On Madison Avenue
TVBlog, Ed Martin - Friday, April 18, 2014
AMC's "Mad Men" may be the go-to show right now for ...
- Aereo, The Revolutionary Service That Provides Stuff You Don't Want For $8 A Month
VidBlog, P.J. Bednarski - Friday, April 18, 2014
Aereo is trying to provide its legality now, but eventually it wi ...
- Did Hulu Just Shoot Itself In The Foot?
Around the Net in Mobile, Gavin O'Malley - Thursday, April 17, 2014
All is not well at Hulu, The Information reports. In fact, alo ...
- McDonald's Launches McGriddles Push
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
In the latest on the QSR breakfast wars, the campaign follows McDonald' ...
- Mini Spotlights Owners For Mini Hardtop
Marketing Daily, Karl Greenberg - Thursday, April 17, 2014
Since its launch in the U.S. in 2002, Mini has cultivated ...
- Gray Television Launches LocalX Marketing, Helps Ad Clients Utilize Digital
MediaDailyNews, Erik Sass - Wednesday, April 16, 2014
Local broadcasters are starting to resemble media and advertising agencies, as th ...
- Most TV Viewing Still Live, But Streaming, Video Gains Popularity
MediaDailyNews, Wayne Friedman - Wednesday, April 16, 2014
Nearly 90% of worldwide adult TV viewing continues to be live ...
- Where's The Whistleblower? The Problem With Mobile Pre-Roll
Mobile Insider, Harry Kargman - Monday, April 21, 2014
The expected experience of mobile pre-roll is that a video advertisement wi ...
- Broadcasters Ask Supreme Court To Reject Aereo's Justifications
Online Media Daily, Wendy Davis - Thursday, April 17, 2014
A coalition of broadcasters is asking the Supreme Court to reject Aereo ...
- NEW! Foot Locker Ad Features Athletes That Never Won A Championship Ring
Out to Launch, Amy Corr - Wednesday, April 16, 2014
Foot Locker launched a great TV spot this week promoting Adidas ge ...
- Tracking Twitter On Top Of Traditional Ratings: How Does Data Add Up?
TV Watch, Wayne Friedman - Thursday, April 17, 2014
More data of all sorts continues to pile on for TV show ...
- Will Fox Be Wild About 'Harry'?
TVBlog, Ed Martin - Thursday, April 17, 2014
We're just about five weeks away from the premiere of a n ...