- NEW! StubHub's Beloved 'Ticket Oak' Returns In TV Campaign Targeting Concertgoers
Out to Launch, Amy Corr - Monday, April 14, 2014
StubHub's Ticket Oak is back in a new TV campaign targeting mus ...
- Adaptive Media Revenue Surges In Second Half Of 2013
Real-Time Daily, Tyler Loechner - Monday, April 14, 2014
Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 a ...
- Flat Growth Expected For Yahoo In Q1, Vevo Partnership Expanded
Search & Performance Marketing Daily, Mark Walsh - Monday, April 14, 2014
For the first quarter, Yahoo is expected to again show roughly fl ...
- Social Media And TV - So Happy Together
Social Media Insider, Catharine P. Taylor - Monday, April 14, 2014
Viacom announced last week that it will use a Mass Relevance-driven to ...
- Using TV To Market Long-Form Digital Shows
TV Watch, Wayne Friedman - Tuesday, April 15, 2014
Promoting new TV shows can't be just about social media impressions a ...
- It's Not Just Tax Day - It's 'Fargo' Day!
TVBlog, Ed Martin - Tuesday, April 15, 2014
For many, April 15 is among the worst days of the yea ...
- WCVB Planning Marathon Coverage Of Boston Bombings Anniversary
Bay State Blog, Val Brickates Kennedy - Monday, April 14, 2014
WCVB is planning marathon coverage of the first anniversary of the 20 ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the S ...
- Milk-Bone Intros New 'Brushing' Product
Marketing Daily, Tanya Gazdik - Monday, April 14, 2014
"This ... drives awareness of the new product and the need ...
- Thompson's Water Seal Enlists Actual Seal
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2014
It might seem like an obvious creative direction, but a TV sp ...
- Mitsubishi Outlander Campaign Brings Home Newborns
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
The automaker says the effort will include TV spots based on t ...
- Fallon's 'Tonight' Tops Late-Night Rivals
MediaDailyNews, Wayne Friedman - Friday, April 11, 2014
Now with seven weeks on the ratings book -- and with t ...
- OTT, Pay-TV Homes Would Cancel Service, Buy Aereo, Study Says
MediaDailyNews, Wayne Friedman - Friday, April 11, 2014
Here's another reason that TV broadcast networks are trying so hard ...
- NBC Tops Among Key Prime-Time Viewers
MediaDailyNews, Wayne Friedman - Friday, April 11, 2014
With just about a month and a half left of the 2013-20 ...
- Univision Deportes Bows World Cup Soccer App
MediaDailyNews, Erik Sass - Friday, April 11, 2014
With a global audience of at least 700 million in 2006, t ...
- Industry Comes Together To Discuss Future; TV Is Completely Absent
Online Spin, Maarten Albarda - Monday, April 14, 2014
Earlier this week I attended the Festival of Media Global in Rom ...
- Adap.tv Beefs Up Brand Safety Features, Partners With Integral Ad Science
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
AOL's Adap.tv on Friday announced a partnership with Integral Ad Science th ...
- TV Upfront: More C7 Time-Shifted Deals, Digital Video Makes Headway
TV Watch, Wayne Friedman - Monday, April 14, 2014
Will the TV upfronts see more structural changes -- making marketers p ...
- 'Mom,' Broadcast's Best New Series This Season, Wraps Its Outstanding Freshman Year
TVBlog, Ed Martin - Monday, April 14, 2014
I'm wondering why the marvelous "Mom" is ending now, six weeks befo ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- World Works In Harmony For New AT&T Campaign
Marketing Daily, Aaron Baar - Thursday, April 10, 2014
"We thought it would be wonderful to have this creative metaphor [o ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Stock Market Hammers Media Stocks
MediaDailyNews, Wayne Friedman - Thursday, April 10, 2014
Media stocks got hammered along with the rest of the stock mark ...
- Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread
MediaDailyNews, Joe Mandese - Friday, April 11, 2014
Ad executives and media buyers are used to being wined and din ...
- NEW! Bubba Watson Visits ESPN HQ In Latest 'This Is SportsCenter' Ads
Out to Launch, Amy Corr - Thursday, April 10, 2014
PGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading ...
- Best Available Screen is the TV Set In The Home
Research Brief, Jack Loechner - Friday, April 11, 2014
According to the LRG eleventh annual study on HDTV, HD has beco ...
- Google Links Searches, YouTube To Television Viewing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 10, 2014
Consumer behavior and interactions with digital platforms like Google's YouTube and sear ...
- Buzzfeed Launches 'Social Tune In' To Plug TV Shows Online
Social Media & Marketing Daily, Gavin O'Malley - Thursday, April 10, 2014
Fired up for the upfronts, BuzzFeed wants to help TV networks dri ...
- Check The Guest List For Talk Shows And Late-Night Entertainment
TV Watch, Wayne Friedman - Friday, April 11, 2014
Too many talk shows and not enough good guests? It's seems ...
- With Lightning Speed, CBS Chooses The 'Real' Stephen Colbert As 'Late Show' Host
TVBlog, Ed Martin - Friday, April 11, 2014
At first blush it looks as if CBS made a safe choi ...