- PMC, MRC Create Joint Data Business
Publishers Daily, Sara Guaglione - Thursday, October 22, 2020
The new data business combines MRC Data (formerly Nielsen Music), Alpha Da ...
- Sports TV Ratings Are Sharply Down, No FOMO Fears
TV Watch, Wayne Friedman - Friday, October 23, 2020
So much for TV sports being the savior of the early pa ...
- Clarification: Fox TV Earned 9.2M Viewers For First Game Of 2020 World Series
TV Watch, Wayne Friedman - Friday, October 23, 2020
- Peacock Adds Choice Channel To Enhance Political Coverage
Television News Daily, Fern Siegel - Wednesday, October 21, 2020
Kicking off Choice's political/election coverage are three commentators: Zerlina Maxwell, Sam Sed ...
- What Does AT&T Want To Keep?
TV Watch, Wayne Friedman - Thursday, October 22, 2020
According to reports, AT&T wants to possibly sell DirecTV, Xandr, or... perha ...
- Cinedigm Adds 2 Streamers, Enlarges AVOD Reach
Television News Daily, Fern Siegel - Tuesday, October 20, 2020
The two new digital channels - The Film Detective and Lone St ...
- Pandemic Blues? Let's Hear It For Media Nostalgia
TV Watch, Wayne Friedman - Wednesday, October 21, 2020
Take your nostalgic video, TV show, movie, music, art -- and gi ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, pri ...
- NBC's Trump Town Hall Coverage Lost Viewers, Probably Money, Too
TV Watch, Wayne Friedman - Monday, October 19, 2020
Fact-checking of Trump by Rachel Maddow on her MSNBC show revealed incorre ...
- NFL Adds Amazon To CBS, Nickelodeon Carriage Of Playoff Games
TV Watch, Wayne Friedman - Friday, October 16, 2020
Figure it this way -- the NFL has now covered 60+ most ...
- Disney's New Distribution Unit Is A Sign Of Things To Come
TV Watch, Wayne Friedman - Thursday, October 15, 2020
How much content will move from ABC Television Network and ESPN ...
- 'Bon Appetit' Adds Chefs To YouTube Channel, Builds New Brand Vision
Publishers Daily, Fern Siegel - Tuesday, October 13, 2020
"What I really hope to do is create a place where ...
- How Digital Frenemies Amazon Fire TV, Roku Can Help Each Other
TV Watch, Wayne Friedman - Wednesday, October 14, 2020
Companies get something even when they compete with each other. And ...
- Is Netflix Hurt Or Helped By Quick Cancellations?
TV Watch, Wayne Friedman - Tuesday, October 13, 2020
Netflix and binge-watching have rewritten the rules of TV. ...
- Snap's 6-Second Pre-Roll Ad Works For Its TV Show
TV Watch, Wayne Friedman - Monday, October 12, 2020
Snap is starting single messaging executions no longer than six seconds ...
- Disney May Need To Invest More In Streamers' Original Content
TV Watch, Wayne Friedman - Friday, October 9, 2020
Loeb wants Disney to permanently suspend its $3 billion dividend and p ...
- The CTV Ad Problem
Media Insider, Dave Morgan - Thursday, October 8, 2020
Do you wonder why auditors and verification services are reporting so mu ...
- Your Mobile Device, Your TV Remote: Companions Or Frenemies?
Mobile Insider, Wayne Friedman - Thursday, October 8, 2020
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 9 ...
- Digital Media Could Hit A Bubble, With Advertisers Rethinking Traditional TV
TV Watch, Wayne Friedman - Thursday, October 8, 2020
A former Google exec claims micro-targeting of users is far less accurat ...
- Automaker TV Spending Increases 54% From August
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2020
The top three brands by spend were Toyota ($56.7 million), Nissan ($40 ...
- Connected TV: Are Streamers Already Cannibalizing Themselves?
TV Watch, Wayne Friedman - Wednesday, October 7, 2020
Perhaps most revealing is the top CTV individual programs, according to Nielse ...
- Right, Mr. President, Don't Be Afraid Of COVID. Be VERY Afraid
Mediapsssst, Richard Whitman - Monday, October 5, 2020
While Trump is getting the best medical treatment Western medicine can off ...
- What Trump's COVID Status Means For Future Campaigning
TV Watch, Wayne Friedman - Tuesday, October 6, 2020
Now that President Trump is on the DL, how does he ma ...
- Broadcast Stations Want To Loosen Ownership Restrictions: Ad Revs Vs. Digital Media
TV Watch, Wayne Friedman - Monday, October 5, 2020
They dispute previous DOJ conclusions that broadcast TV is a dominant fo ...
- The End Of The Upfront --- At Last!
Media Insider, Maarten Albarda - Friday, October 2, 2020
The only reason the upfronts take place when they do is becau ...
- TV Networks Drop Massive 36% In First Week Of New Season
TV Watch, Wayne Friedman - Friday, October 2, 2020
The broadcast TV season started last week. Did anyone notice? ...
- Surveying The Media Landscape: Q&A With Dan Berman
MediaDailyNews, Charlene Weisler - Wednesday, September 30, 2020
The former head of ad sales at i24 News discusses his li ...
- Earned Media, Distractions May Count More In Politics
TV Watch, Wayne Friedman - Thursday, October 1, 2020
Earned media is a trickier measure. Is this media exposure positive, negati ...
- I Really Don't Like Game Shows
Media Insider, Cory Treffiletti - Wednesday, September 30, 2020
The pandemic may have temporarily halted intelligent programming, replaced by a pletho ...
- Tastemade Launches Spanish-Language Streaming Channel
Publishers Daily, Sara Guaglione - Tuesday, September 29, 2020
The free, ad-supported Tastemade en Espanol is now available on the Ro ...