- With Upfront Fallout, Questions About Connected TV, Cancellations Remain
TV Watch, Wayne Friedman - Tuesday, November 10, 2020
The TV ad upfront market for the 2020-2021 TV season has tak ...
- Amazon Ads Create Halo Effect On Other Channels: Report
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 6, 2020
Omnichannel strategies have become crucial, according to Analytic Partners data. Amazon Advertisi ...
- Will Apple Create A New Smart TV Set?
TV Watch, Wayne Friedman - Monday, November 9, 2020
While it has started its own Apple TV streaming programming platform, ...
- TV's Value Should Be Assessed Amid Declining Numbers
TV Watch, Wayne Friedman - Friday, November 6, 2020
Pay TV subscribers were down nearly 1 million in the third quart ...
- It's 2030: How Many TV Shows Did You Watch On Mobile? Answer: All
Mobile Insider, Wayne Friedman - Thursday, November 5, 2020
5G mobile technology -- in its fullest state --- can replace a ...
- What Would A Trump Loss Mean For Fox News?
TV Watch, Wayne Friedman - Thursday, November 5, 2020
Conventional thinking believes the TV-focused Donald Trump -- with his seemingly always- ...
- Toyota, Ford, Chevrolet Tops In Automotive TV Spending
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, November 4, 2020
TV looked significantly different in October from both a programming and advertisi ...
- Can TV Sustain Its Political Momentum?
TV Watch, Wayne Friedman - Wednesday, November 4, 2020
After the presidential election, TV news networks have a new challenge: maintaini ...
- COVID-19 Messages Will Remain An Ad Constant
TV Watch, Wayne Friedman - Tuesday, November 3, 2020
As long as COVID-19 is an issue -- and many predict we' ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
Brendan Condon brings to Captify his expertise and experience in TV, C ...
- Election Is Big Opportunity For M&E Industry
Television News Daily, Mark McCaffrey - Friday, October 30, 2020
And as head into the final election stretch, media companies can foc ...
- Local TV Stations Turn To Datacasting As Revenue Source
TV Watch, Wayne Friedman - Friday, October 30, 2020
Datacasting on the ATSC 3.0 standard can flow more easily though a ...
- How Can TV Companies Win In Ecommerce-Centric World?
Media Insider, Dave Morgan - Thursday, October 29, 2020
Could television win as companies save money on real estate, but mu ...
- Expect Shorter Network TV Seasons
TV Watch, Wayne Friedman - Thursday, October 29, 2020
Can legacy networks keep up with the shorter streaming seasons? They wou ...
- Sinclair's Desperate Move To Save Regional Sports Networks
TV Watch, Wayne Friedman - Wednesday, October 28, 2020
What once seemed like easy money is becoming a money pit. ...
- Trump, Biden Lay Out Big Ad Spend, But What's The Engagement Payoff?
TV Watch, Wayne Friedman - Tuesday, October 27, 2020
Hundreds of millions of ad dollars have been spent on elections ...
- With 2020 Vision, 'Conners' Starts Season With Timely Topics
TVBlog, Adam Buckman - Tuesday, October 27, 2020
Only now are TV's delayed prime-time network shows starting to reflect t ...
- Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 23, 2020
The transition has enabled QVC and HSN to find consumers on ...
- Quibi May Have Survived If It Wasn't A Standalone Service
TV Watch, Wayne Friedman - Monday, October 26, 2020
A point of contention was Quibi's business model -- a subscription/advertising mode ...
- Complex, Twitch Partner On Live Programming
Publishers Daily, Sara Guaglione - Thursday, October 22, 2020
The companies will produce three new programs on the Complex channel: ...
- PMC, MRC Create Joint Data Business
Publishers Daily, Sara Guaglione - Thursday, October 22, 2020
The new data business combines MRC Data (formerly Nielsen Music), Alpha Da ...
- Sports TV Ratings Are Sharply Down, No FOMO Fears
TV Watch, Wayne Friedman - Friday, October 23, 2020
So much for TV sports being the savior of the early pa ...
- Clarification: Fox TV Earned 9.2M Viewers For First Game Of 2020 World Series
TV Watch, Wayne Friedman - Friday, October 23, 2020
- Peacock Adds Choice Channel To Enhance Political Coverage
Television News Daily, Fern Siegel - Wednesday, October 21, 2020
Kicking off Choice's political/election coverage are three commentators: Zerlina Maxwell, Sam Sed ...
- What Does AT&T Want To Keep?
TV Watch, Wayne Friedman - Thursday, October 22, 2020
According to reports, AT&T wants to possibly sell DirecTV, Xandr, or... perha ...
- Cinedigm Adds 2 Streamers, Enlarges AVOD Reach
Television News Daily, Fern Siegel - Tuesday, October 20, 2020
The two new digital channels - The Film Detective and Lone St ...
- Pandemic Blues? Let's Hear It For Media Nostalgia
TV Watch, Wayne Friedman - Wednesday, October 21, 2020
Take your nostalgic video, TV show, movie, music, art -- and gi ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, pri ...
- NBC's Trump Town Hall Coverage Lost Viewers, Probably Money, Too
TV Watch, Wayne Friedman - Monday, October 19, 2020
Fact-checking of Trump by Rachel Maddow on her MSNBC show revealed incorre ...
- NFL Adds Amazon To CBS, Nickelodeon Carriage Of Playoff Games
TV Watch, Wayne Friedman - Friday, October 16, 2020
Figure it this way -- the NFL has now covered 60+ most ...