- If Sports TV Holds Pay TV Biz Together, What Happens When Ads, Viewers Decline?
TV Watch, Wayne Friedman - Wednesday, September 30, 2020
Ratings decreases are real. Analysts believe it is due to the la ...
- Trump Needs More Ad Money To Compete
TV Watch, Wayne Friedman - Tuesday, September 29, 2020
What's his alternative beyond airport rallies? Maybe he could self-finance, which ...
- The Answer To Annoying Digital Video Ads: Run More
TV Watch, Wayne Friedman - Monday, September 28, 2020
Perhaps digital ads are not that annoying, just small in stature. Runni ...
- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?
Media Insider, Dave Morgan - Thursday, September 24, 2020
P&G's Mark Pritchard dropped a bombshell, saying the company did the ...
- Presidential Debates, Sports Take Center Stage This Fall
TV Watch, Wayne Friedman - Thursday, September 24, 2020
Early projections show the debates could see substantial viewership, especially with t ...
- Discovery+ App Joins The Streaming World, But Direct-To-Consumer Still Iffy
TV Watch, Wayne Friedman - Wednesday, September 23, 2020
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- CNN Launches Brand Campaign For Ecommerce Hub 'Underscored'
Publishers Daily, Sara Guaglione - Monday, September 21, 2020
The campaign focuses on the research, reviews and curation behind the guid ...
- Is Trump's 'Patriotic Education' Move Really About A New TV Network?
TV Watch, Wayne Friedman - Tuesday, September 22, 2020
Analysts believe Trump's move is largely political -- a reaction to ...
- Cutting Down On Cord-Cutting? Charter's Spectrum Might Have The Answer
TV Watch, Wayne Friedman - Monday, September 21, 2020
CEO Tom Rutledge attributed the company's video growth to the strength ...
- Past Billion-Dollar Deals Raise Big Questions Now
TV Watch, Wayne Friedman - Friday, September 18, 2020
How do you convince cable TV networks to let a competitor's ...
- Ad-Supported HBO Max Is Coming, But How Many Ads?
TV Watch, Wayne Friedman - Thursday, September 17, 2020
A potential ad-supported HBO Max would probably have a two-pronged approach, ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- Digital Platforms Might Ease Upfront Pain
TV Watch, Wayne Friedman - Wednesday, September 16, 2020
Major streaming platforms -- even with the uneven cross-platform metrics and oth ...
- Are All Video Views Created Equal?
Media Insider, Cory Treffiletti - Tuesday, September 15, 2020
TV commercials are powerful, but they're not the same as online vid ...
- Meredith Shareholders To Vote On Rights If Company Splits
Publishers Daily, Sara Guaglione - Monday, September 14, 2020
The vote is merely theoretical at this point. There is no pl ...
- New Streaming Services Will Emerge - But Not In Traditional Forms
TV Watch, Wayne Friedman - Tuesday, September 15, 2020
Premium video platforms are still in their nascent phase. Is Peloton ...
- The Kardashians End Their TV Run - But Family Reality Shows Live On
TV Watch, Wayne Friedman - Monday, September 14, 2020
No worries: Heavy drama, eye-rolling, sarcasm, nasty remarks and other faux-celebrity ting ...
- Fall TV Season In Flux
TV Watch, Wayne Friedman - Thursday, September 10, 2020
A lot of focus is on sports programming. Not just the NB ...
- Trump Campaign Isn't Ramping Up Political Ads, May Be Cash-Strapped
TV Watch, Wayne Friedman - Wednesday, September 9, 2020
How did the Trump re-election campaign blow $800 million of the ...
- What CTV Offers Political Advertisers In The 2020 Election
Television News Daily, Dan Fairclough - Tuesday, September 8, 2020
CTV provides targeting within premium, brand-safe content not found on social medi ...
- Facebook Bans Political Ads 7 Days Before An Election. Should TV Do The Same?
TV Watch, Wayne Friedman - Tuesday, September 8, 2020
A limit on political advertising could give voters a chance to low ...
- 'Time,' ABC To Air Time100 Broadcast Special
Publishers Daily, Sara Guaglione - Thursday, September 3, 2020
The special, a first for the franchise, will reveal the 2020 li ...
- Cycling Sales Are Higher, Tour De France Ratings Stay Steady
TV Watch, Wayne Friedman - Friday, September 4, 2020
The Tour de France is in progress - but bike sales th ...
- TV Distribution Is A Complex Web - And Everyone Wants A Piece
TV Watch, Wayne Friedman - Thursday, September 3, 2020
Comcast, a legacy pay TV distributor, wants to expand X1, its cab ...
- Growing U.S. Product Placement: How Far Can It Go?
TV Watch, Wayne Friedman - Wednesday, September 2, 2020
Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reali ...
- 'New York Times' Stops Printing TV Listings
Publishers Daily, Sara Guaglione - Monday, August 31, 2020
"The TV grid no longer reflects the way people consume television," sa ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey ...
- Trump's Real Media Plan Starts Now
TV Watch, Wayne Friedman - Tuesday, September 1, 2020
The DNC Nielsen-measured ratings beat the RNC's -- 21.6 million vs. 19 ...