- Disney's New Distribution Unit Is A Sign Of Things To Come
TV Watch, Wayne Friedman - Thursday, October 15, 2020
How much content will move from ABC Television Network and ESPN ...
- 'Bon Appetit' Adds Chefs To YouTube Channel, Builds New Brand Vision
Publishers Daily, Fern Siegel - Tuesday, October 13, 2020
"What I really hope to do is create a place where ...
- How Digital Frenemies Amazon Fire TV, Roku Can Help Each Other
TV Watch, Wayne Friedman - Wednesday, October 14, 2020
Companies get something even when they compete with each other. And ...
- Is Netflix Hurt Or Helped By Quick Cancellations?
TV Watch, Wayne Friedman - Tuesday, October 13, 2020
Netflix and binge-watching have rewritten the rules of TV. ...
- Snap's 6-Second Pre-Roll Ad Works For Its TV Show
TV Watch, Wayne Friedman - Monday, October 12, 2020
Snap is starting single messaging executions no longer than six seconds ...
- Disney May Need To Invest More In Streamers' Original Content
TV Watch, Wayne Friedman - Friday, October 9, 2020
Loeb wants Disney to permanently suspend its $3 billion dividend and p ...
- The CTV Ad Problem
Media Insider, Dave Morgan - Thursday, October 8, 2020
Do you wonder why auditors and verification services are reporting so mu ...
- Your Mobile Device, Your TV Remote: Companions Or Frenemies?
Mobile Insider, Wayne Friedman - Thursday, October 8, 2020
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 9 ...
- Digital Media Could Hit A Bubble, With Advertisers Rethinking Traditional TV
TV Watch, Wayne Friedman - Thursday, October 8, 2020
A former Google exec claims micro-targeting of users is far less accurat ...
- Automaker TV Spending Increases 54% From August
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2020
The top three brands by spend were Toyota ($56.7 million), Nissan ($40 ...
- Connected TV: Are Streamers Already Cannibalizing Themselves?
TV Watch, Wayne Friedman - Wednesday, October 7, 2020
Perhaps most revealing is the top CTV individual programs, according to Nielse ...
- Right, Mr. President, Don't Be Afraid Of COVID. Be VERY Afraid
Mediapsssst, Richard Whitman - Monday, October 5, 2020
While Trump is getting the best medical treatment Western medicine can off ...
- What Trump's COVID Status Means For Future Campaigning
TV Watch, Wayne Friedman - Tuesday, October 6, 2020
Now that President Trump is on the DL, how does he ma ...
- Broadcast Stations Want To Loosen Ownership Restrictions: Ad Revs Vs. Digital Media
TV Watch, Wayne Friedman - Monday, October 5, 2020
They dispute previous DOJ conclusions that broadcast TV is a dominant fo ...
- The End Of The Upfront --- At Last!
Media Insider, Maarten Albarda - Friday, October 2, 2020
The only reason the upfronts take place when they do is becau ...
- TV Networks Drop Massive 36% In First Week Of New Season
TV Watch, Wayne Friedman - Friday, October 2, 2020
The broadcast TV season started last week. Did anyone notice? ...
- Surveying The Media Landscape: Q&A With Dan Berman
MediaDailyNews, Charlene Weisler - Wednesday, September 30, 2020
The former head of ad sales at i24 News discusses his li ...
- Earned Media, Distractions May Count More In Politics
TV Watch, Wayne Friedman - Thursday, October 1, 2020
Earned media is a trickier measure. Is this media exposure positive, negati ...
- I Really Don't Like Game Shows
Media Insider, Cory Treffiletti - Wednesday, September 30, 2020
The pandemic may have temporarily halted intelligent programming, replaced by a pletho ...
- Tastemade Launches Spanish-Language Streaming Channel
Publishers Daily, Sara Guaglione - Tuesday, September 29, 2020
The free, ad-supported Tastemade en Espanol is now available on the Ro ...
- If Sports TV Holds Pay TV Biz Together, What Happens When Ads, Viewers Decline?
TV Watch, Wayne Friedman - Wednesday, September 30, 2020
Ratings decreases are real. Analysts believe it is due to the la ...
- Trump Needs More Ad Money To Compete
TV Watch, Wayne Friedman - Tuesday, September 29, 2020
What's his alternative beyond airport rallies? Maybe he could self-finance, which ...
- The Answer To Annoying Digital Video Ads: Run More
TV Watch, Wayne Friedman - Monday, September 28, 2020
Perhaps digital ads are not that annoying, just small in stature. Runni ...
- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?
Media Insider, Dave Morgan - Thursday, September 24, 2020
P&G's Mark Pritchard dropped a bombshell, saying the company did the ...
- Presidential Debates, Sports Take Center Stage This Fall
TV Watch, Wayne Friedman - Thursday, September 24, 2020
Early projections show the debates could see substantial viewership, especially with t ...
- Discovery+ App Joins The Streaming World, But Direct-To-Consumer Still Iffy
TV Watch, Wayne Friedman - Wednesday, September 23, 2020
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- CNN Launches Brand Campaign For Ecommerce Hub 'Underscored'
Publishers Daily, Sara Guaglione - Monday, September 21, 2020
The campaign focuses on the research, reviews and curation behind the guid ...
- Is Trump's 'Patriotic Education' Move Really About A New TV Network?
TV Watch, Wayne Friedman - Tuesday, September 22, 2020
Analysts believe Trump's move is largely political -- a reaction to ...