- Cutting Down On Cord-Cutting? Charter's Spectrum Might Have The Answer
TV Watch, Wayne Friedman - Monday, September 21, 2020
CEO Tom Rutledge attributed the company's video growth to the strength ...
- Past Billion-Dollar Deals Raise Big Questions Now
TV Watch, Wayne Friedman - Friday, September 18, 2020
How do you convince cable TV networks to let a competitor's ...
- Ad-Supported HBO Max Is Coming, But How Many Ads?
TV Watch, Wayne Friedman - Thursday, September 17, 2020
A potential ad-supported HBO Max would probably have a two-pronged approach, ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- Digital Platforms Might Ease Upfront Pain
TV Watch, Wayne Friedman - Wednesday, September 16, 2020
Major streaming platforms -- even with the uneven cross-platform metrics and oth ...
- Are All Video Views Created Equal?
Media Insider, Cory Treffiletti - Tuesday, September 15, 2020
TV commercials are powerful, but they're not the same as online vid ...
- Meredith Shareholders To Vote On Rights If Company Splits
Publishers Daily, Sara Guaglione - Monday, September 14, 2020
The vote is merely theoretical at this point. There is no pl ...
- New Streaming Services Will Emerge - But Not In Traditional Forms
TV Watch, Wayne Friedman - Tuesday, September 15, 2020
Premium video platforms are still in their nascent phase. Is Peloton ...
- The Kardashians End Their TV Run - But Family Reality Shows Live On
TV Watch, Wayne Friedman - Monday, September 14, 2020
No worries: Heavy drama, eye-rolling, sarcasm, nasty remarks and other faux-celebrity ting ...
- Fall TV Season In Flux
TV Watch, Wayne Friedman - Thursday, September 10, 2020
A lot of focus is on sports programming. Not just the NB ...
- Trump Campaign Isn't Ramping Up Political Ads, May Be Cash-Strapped
TV Watch, Wayne Friedman - Wednesday, September 9, 2020
How did the Trump re-election campaign blow $800 million of the ...
- What CTV Offers Political Advertisers In The 2020 Election
Television News Daily, Dan Fairclough - Tuesday, September 8, 2020
CTV provides targeting within premium, brand-safe content not found on social medi ...
- Facebook Bans Political Ads 7 Days Before An Election. Should TV Do The Same?
TV Watch, Wayne Friedman - Tuesday, September 8, 2020
A limit on political advertising could give voters a chance to low ...
- 'Time,' ABC To Air Time100 Broadcast Special
Publishers Daily, Sara Guaglione - Thursday, September 3, 2020
The special, a first for the franchise, will reveal the 2020 li ...
- Cycling Sales Are Higher, Tour De France Ratings Stay Steady
TV Watch, Wayne Friedman - Friday, September 4, 2020
The Tour de France is in progress - but bike sales th ...
- TV Distribution Is A Complex Web - And Everyone Wants A Piece
TV Watch, Wayne Friedman - Thursday, September 3, 2020
Comcast, a legacy pay TV distributor, wants to expand X1, its cab ...
- Growing U.S. Product Placement: How Far Can It Go?
TV Watch, Wayne Friedman - Wednesday, September 2, 2020
Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reali ...
- 'New York Times' Stops Printing TV Listings
Publishers Daily, Sara Guaglione - Monday, August 31, 2020
"The TV grid no longer reflects the way people consume television," sa ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey ...
- Trump's Real Media Plan Starts Now
TV Watch, Wayne Friedman - Tuesday, September 1, 2020
The DNC Nielsen-measured ratings beat the RNC's -- 21.6 million vs. 19 ...
- Upfront Deals May Not Be Sealed Until Q4
TV Watch, Wayne Friedman - Monday, August 31, 2020
TV networks are hoping for flat pricing. Attention is focused on t ...
- Tastemade To Debut First Branded TV Series With Realtor.com
Publishers Daily, Sara Guaglione - Thursday, August 27, 2020
The series is Tastemade's first branded home show for TV, and i ...
- As Pro Sports Teams Protest, TV Advertisers May Start To Worry
TV Watch, Wayne Friedman - Friday, August 28, 2020
As teams take a stance on social-justice issues and players take ...
- Viewers Have Ad Choices: Opt In Or Opt Out
TV Watch, Wayne Friedman - Thursday, August 27, 2020
TV networks want viewers to watch their ads. Viewers may have oth ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratin ...
- Streaming Is Grabbing Bigger Slice Of Media Revenues
TV Watch, Wayne Friedman - Wednesday, August 26, 2020
Disney cracked the code: compelling content, a major brand name and, ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Ho ...
- Upfront Ad Market Awaits: Place Your TV Bets
TV Watch, Wayne Friedman - Tuesday, August 25, 2020
TV marketers understand ad pullbacks are common in periods like this. B ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, wi ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as we ...