- Upfront Deals May Not Be Sealed Until Q4
TV Watch, Wayne Friedman - Monday, August 31, 2020
TV networks are hoping for flat pricing. Attention is focused on t ...
- Tastemade To Debut First Branded TV Series With Realtor.com
Publishers Daily, Sara Guaglione - Thursday, August 27, 2020
The series is Tastemade's first branded home show for TV, and i ...
- As Pro Sports Teams Protest, TV Advertisers May Start To Worry
TV Watch, Wayne Friedman - Friday, August 28, 2020
As teams take a stance on social-justice issues and players take ...
- Viewers Have Ad Choices: Opt In Or Opt Out
TV Watch, Wayne Friedman - Thursday, August 27, 2020
TV networks want viewers to watch their ads. Viewers may have oth ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through Social
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
The campaign is intended to convey an old-time quality to drive ratin ...
- Streaming Is Grabbing Bigger Slice Of Media Revenues
TV Watch, Wayne Friedman - Wednesday, August 26, 2020
Disney cracked the code: compelling content, a major brand name and, ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Ho ...
- Upfront Ad Market Awaits: Place Your TV Bets
TV Watch, Wayne Friedman - Tuesday, August 25, 2020
TV marketers understand ad pullbacks are common in periods like this. B ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, wi ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as we ...
- Verizon Finds A Way To Leverage Traditional Media In Streaming World
TV Watch, Wayne Friedman - Friday, August 21, 2020
It's better to become a key access point to premium streaming servic ...
- Finding The Secret Sauce For New Newscast: Q&A With WGN's Sean Fassett
Television News Daily, Charlene Weisler - Wednesday, August 19, 2020
Nexstar has just announced the launch of "News Nation," a three-hour newsca ...
- Kids TV Viewing Lower On Legacy TV -- Even In A Pandemic
TV Watch, Wayne Friedman - Thursday, August 20, 2020
Despite kids 2-11 spending far more time at home, they aren't watchi ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time sh ...
- Fortnite Game Maker Thinks Like A TV Network Group
TV Watch, Wayne Friedman - Tuesday, August 18, 2020
Media and entertainment content providers are looking to break down legacy busine ...
- Despite Media Sports Bubbles, Spillage Happens - And The Show Goes On
TV Watch, Wayne Friedman - Monday, August 17, 2020
The bubble approach isn't for all sports. Major League Baseball doesn't wo ...
- Warning: Premium Content Ahead
MediaDailyNews, George Simpson - Thursday, August 13, 2020
I suspect that when media reps pitch their content as premium, buye ...
- Late-Night Hosts Mock Trump, But He's Running Ads On Their Shows
TV Watch, Fern Siegel - Friday, August 14, 2020
Donald Trump's campaign bought three times as many ads for three late-nig ...
- 1 Benefit Of Pandemic? TV Reunionpalooza
TV Watch, Phyllis Fine - Thursday, August 13, 2020
With most actors at home and ready for their Zoom close-ups, reunio ...
- Hard To Predict Where TV Ad Market Is Going, But Roku On Track
TV Watch, Wayne Friedman - Wednesday, August 12, 2020
Estimates are Roku will pull in $566 million in video advertising dolla ...
- TV News Networks Approach Parity As Trusted Brands
TV Watch, Joe Mandese - Tuesday, August 11, 2020
Two years into a unique tracking study measuring the role that viewer ...
- Movement Strategy Reinvents Looney Tunes For Digital Natives
MAD, Larissa Faw - Friday, August 7, 2020
Enter the ACME Intern. This wacky but fun character is created ...
- Judge Rules Movie Studios Can Now Buy Movie Theater Chains
TV Watch, Wayne Friedman - Monday, August 10, 2020
In a super-competitive media world, the ruling makes sense. But is ...
- Even YouTube Indie Video Producers Feel The Ad Revenue Squeeze
TV Watch, Wayne Friedman - Friday, August 7, 2020
Now, smaller video producers see that subscription fees -- perhaps alongside ...
- Automaker TV Spending Increases 18% In July
Marketing Daily, Tanya Gazdik - Wednesday, August 5, 2020
The top brand by spend was Toyota ($28.1 million) which also h ...
- Sinclair Revenues Up 66%, But Sports Revenue Remains Weak
Television News Daily, Wayne Friedman - Wednesday, August 5, 2020
Revenue hit $1.3 billion for the period for the TV station gr ...
- Discovery's U.S. Ad Revenues Down 14%, Global Ad Revenue Sinks 37%
Television News Daily, Wayne Friedman - Wednesday, August 5, 2020
David Zaslav, president-CEO of Discovery, told analysts in an earnings call t ...
- TV Paid Ads More Important In No-Rally Presidential Election Year
TV Watch, Wayne Friedman - Wednesday, August 5, 2020
TV and digital media ad dollars will need to go a lo ...
- AMC Networks Records 15% Decline In National TV Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
The drop was due to due to pandemic issues -- but bett ...
- Trump Likes To Claim 'Everyone Knows.' The Marketing Catch: Everyone Doesn't
TV Watch, Wayne Friedman - Wednesday, August 5, 2020
Donald Trump's political ads take another tactic. They paint Joe Biden ...