- Kroger, Try Guys Raise Awareness For Online Grocery Delivery
MAD, Larissa Faw - Monday, August 3, 2020
The Try Guys' YouTube audience and food-related content closely align with Kroger ...
- Prime-Time Non-Sports Marketers Might Bet On Sports Programming This Fall
TV Watch, Wayne Friedman - Tuesday, August 4, 2020
TV viewers are hungry for anything new and familiar. This week's midsumme ...
- TCM Renews Relevance, Provides Context For 'Gone With The Wind'
TV Watch, Phyllis Fine - Monday, August 3, 2020
After pulling "Gone With the Wind" from its roster last month, H ...
- How Many Ad Share Partnerships Do Big Media Companies Need?
TV Watch, Wayne Friedman - Friday, July 31, 2020
AMC-Universal's new deal about movies and streaming may shake up old financi ...
- Streamers Grab Emmy Nominations, Netflix Nabs 160
TV Watch, Wayne Friedman - Thursday, July 30, 2020
What's the marketing value of award hardware in a growing industry ...
- Universal Pictures, AMC Theatres Cut Deal, Studio Gets Early VOD Releases
Television News Daily, Wayne Friedman, Fern Siegel - Tuesday, July 28, 2020
AMC Theatres gets its theater exclusivity for the first three weekends, a ...
- COVID-19 Disruption Makes TV Creativity A Necessity
TV Watch, Wayne Friedman - Wednesday, July 29, 2020
Will sports TV resort to an audio track, much like sitcom re ...
- What Would Aaron Do?
Media Insider, Gord Hotchkiss - Tuesday, July 28, 2020
What can writer and "Newsroom" creator Aaron Sorkin teach us these d ...
- Baseball Gets Big Opening Numbers, Then Drops The Ball
TV Watch, Wayne Friedman - Tuesday, July 28, 2020
On Monday, it was revealed that 14 Miami Marlins players and coach ...
- Analyst: TV May Not Recover Its Pre-Pandemic Viewership, Ad Levels
Television News Daily, Wayne Friedman - Friday, July 24, 2020
Traditional linear TV, which saw a 5% rise in total day perso ...
- ESPN Posts Record Opening Night Baseball In Shortened Season
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The opener pulled in the best TV ratings for a regular-season ga ...
- No Local Ad Tax In D.C., But Will Media Be Spared Long-Term?
TV Watch, Wayne Friedman - Monday, July 27, 2020
Cities have some tough decisions to make as municipal economies pull ...
- For TNT, Nothing Says 'The Alienist' Like Bergdorf's And Delmonico's
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2020
Promotion includes a 204-piece capsule collection of Gilded Age outfits and accessori ...
- IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2020
Brand marketers spending on data climbed 6% in 2019, with stronger gai ...
- Can Fake Crowds Outperform The Players?
MediaDailyNews, George Simpson - Thursday, July 23, 2020
If Fox Sports called and put me in charge of fake crow ...
- WarnerMedia Q2 Revs Sink 23%, Blame Lower Ad Sales
Television News Daily, Wayne Friedman - Thursday, July 23, 2020
Coupled with dismal box-office business, the company dropped to $6.8 billion ...
- Crown Media Names Cable TV Veteran Wonya Lucas To CEO
Television News Daily, Wayne Friedman - Thursday, July 23, 2020
Lucas will run overall direction for Crown Media's three linear live ...
- Sports May Have To Carry Fall TV
TV Watch, Wayne Friedman - Friday, July 24, 2020
Major League Baseball returned last night to TV screens -- but h ...
- 'Twilight Zone' Foresaw World Where Grown-ups Fear Children
TVBlog, Adam Buckman - Friday, July 24, 2020
Trader Joe's? Meet "Twilight Zone" creator Rod Serling, who forecast a ti ...
- National TV Spend Skyrockets For Premium Streamers
Television News Daily, Wayne Friedman - Wednesday, July 22, 2020
From June 21 through July 20, video streamers spent $106.7 million ...
- Netflix Improves Q2 Share Of Streaming Views
Television News Daily, Wayne Friedman - Wednesday, July 22, 2020
Netflix also commands the greatest overall platform share among the top fi ...
- Will Fans Start Betting On Athletes' Biometrics During A Televised Game?
TV Watch, Wayne Friedman - Thursday, July 23, 2020
With major sports leagues set to return to TV, new content wi ...
- Teams, Sports Fans Prepare For Return Of Pro Games
TVBlog, Adam Buckman - Thursday, July 23, 2020
The world of sports provides us with an apt metaphor for t ...
- We Are All Witnesses To The Death Of TV
Media Insider, Cory Treffiletti - Wednesday, July 22, 2020
Hollywood's original scripted shows are paused or on hold. Sports is tryi ...
- TV Consumers Seek More Home Entertainment Savings, Lower Streaming Subscriptions
Television News Daily, Wayne Friedman - Tuesday, July 21, 2020
COVID-19-related economic woes have accelerated TV consumers looking to cut home entertainme ...
- Nielsen Overhauls Digital Methodology, Cites Privacy Concerns
Television News Daily, Wayne Friedman - Tuesday, July 21, 2020
The company says the changes will include establishing "media panel truth set ...
- Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing
Television News Daily, Wayne Friedman - Monday, July 20, 2020
This year's projection is total TV revenue will decline to $61 billi ...
- Theatrical Movies Postponed, Delayed Openings May Result In Streaming
Television News Daily, Wayne Friedman - Monday, July 20, 2020
Theatrical movies releases continue to have a tougher time in securing near-te ...
- '30 Rock: One Time Special' Uncomfortable To Watch
TV Watch, Wayne Friedman - Tuesday, July 21, 2020
What were those non-upfront-related viewers thinking as the cast shilled, incessantly, f ...
- 'Tastemade' To Premiere Travel Food Show With Chef Curtis Stone
Publishers Daily, Sara Guaglione - Friday, July 17, 2020
Each 30-minute episode features a trip to one specific region, highlighting t ...