- Initial Reviews For NBCU's Peacock Are Mixed
Television News Daily, Wayne Friedman - Friday, July 17, 2020
Apptopia notes out of a possible top score of five, Peacock ratin ...
- Netflix Reports Huge Viewership, But The Metrics Are Iffy
TV Watch, Wayne Friedman - Monday, July 20, 2020
The streamer claims "Extraction" got an eye-opening 99 million "accounts" watching. We' ...
- Poll: Expect Big Upfront Changes, OTT Bundling In Future
TV Watch, Wayne Friedman - Friday, July 17, 2020
Shifting budgets, flexibility and buying more near-term scatter are major concerns f ...
- Video Ad World Will Change More In Next 6 Months Than In Past 6 Years
Media Insider, Dave Morgan - Thursday, July 16, 2020
Why? For one, incumbent TV companies are hard-pressed to respond to n ...
- How Does Peacock Benefit NBC TV Affiliates? Not So Much
TV Watch, Wayne Friedman - Thursday, July 16, 2020
Peacock offers a no ad-share arrangement, unlike what NBC has with i ...
- Washington Redskins To Change Name, TV Marketers' Pressure At Work
TV Watch, Wayne Friedman - Wednesday, July 15, 2020
The team owner said he would not change the name seven yea ...
- COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
In a recent study, 29% of consumers said they are more like ...
- Connected TV Grabs The Moment
TV Watch, Wayne Friedman - Tuesday, July 14, 2020
But don't forget about mobile video viewing. Many believe it hasn't reach ...
- The Underestimated Power Of The Hispanic Market
Data & Programmatic Insider, Laurie Sullivan - Monday, July 13, 2020
The Latino market now has spending power of $1.5 trillion, which advertise ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
MediaDailyNews, Joe Mandese - Monday, July 13, 2020
Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- Does Peacock Need Roku And Amazon Fire? The Rub Is Ad Inventory, Data Sharing
TV Watch, Wayne Friedman - Monday, July 13, 2020
TV advertising -- even given the pandemic -- is still a platfo ...
- BuzzFeed Multiplayer Channel To Stream New 'Sims' Reality TV Show
Publishers Daily, Sara Guaglione - Thursday, July 9, 2020
"The Sims Spark'd" will feature four episodes produced by EA and ELeagu ...
- Should Amazon, Netflix Buy A Movie Theater Chain?
TV Watch, Wayne Friedman - Friday, July 10, 2020
A Bank of America analyst deems this is a good move, sin ...
- Verizon Media Partners With Golfer Greg Norman For Golf Cart TV Venture
Marketing Daily, P.J. Bednarski - Wednesday, July 8, 2020
Golfers can see a visual of the golf course, with tips f ...
- We Won't Have Major League Sports This Summer (Or) Fall
Media Insider, Dave Morgan - Thursday, July 9, 2020
For advertisers dependent on live sports on TV, it's time to g ...
- 'New York Times' Partners With Oprah, Lionsgate To Create 1619 Project Films, TV Shows
Publishers Daily, Melynda Fuller - Wednesday, July 8, 2020
The 1619 Project was published in August of last year on t ...
- Loud TV In Bars Is Dangerous In The Time Of COVID-19
TV Watch, Wayne Friedman - Thursday, July 9, 2020
Loud music or TV at restaurants and/or bars can force those speaki ...
- Netflix Defies Odds, Finances Soar Without Ads
TV Watch, Wayne Friedman - Wednesday, July 8, 2020
Pre-COVID-19, speculation suggested Netflix would offer ads. On Monday, Netflix's publicly trad ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Veri ...
- Virtual Pay TV May Become 'A La Carte' TV
TV Watch, Wayne Friedman - Monday, July 6, 2020
As prices for streamers rise, consumers may rethink their TV preferences. ...
- Streamers Tout Big Content Libraries, Marketing Goes Deeper
TV Watch, Wayne Friedman - Thursday, July 2, 2020
Still, quality can be a fuzzy thing to measure. Consider other relat ...
- Remembering Carl Reiner, Stalwart Of TV's Old Guard
TVBlog, Adam Buckman - Thursday, July 2, 2020
The death of Carl Reiner brought home a fact of life ...
- YouTube TV Hikes Price By $15, Adds Viacom Channels
Digital News Daily, Karlene Lukovitz - Wednesday, July 1, 2020
The Google-owned SVOD blamed the increase, to $65, on the rising cos ...
- Job Platform Indeed Finds Gold In Long-Form Content On TV
Show Daily, Nina Lentini - Wednesday, July 1, 2020
"What we see is that linear TV is the biggest driver f ...
- TV Viewers Sample Different OTT-CTV Platforms: Churn, Baby, Churn!
TV Watch, Wayne Friedman - Wednesday, July 1, 2020
Recent churn issues could be a factor in consumers abandoning older premi ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Vid ...
- Is Facebook Similar To The Big 3 TV Networks In The 1960s?
TV Watch, Wayne Friedman - Tuesday, June 30, 2020
Major digital media players are steeling themselves for the regulation that ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The Options
Show Daily, Nina Lentini - Monday, June 29, 2020
Discussions seem to be all the rage. Gibbs Haljun, managing director, med ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibili ...
- Dramatic TV Footage Is Needed To Move Viewers On Health, Political Fronts
TV Watch, Wayne Friedman - Monday, June 29, 2020
Dramatic visuals help translate off-air stories, information and data into deeper emotion ...