- 'The Dodo' Premieres First Full-Length Special, Partners With Kraft
Publishers Daily, Melynda Fuller - Thursday, June 25, 2020
The 30-minute live-action special was produced remotely and shares tips for famili ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy Ride
TV Watch, Wayne Friedman - Friday, June 26, 2020
COVID-19 doesn't care about your upfront market client issues or whether business ...
- New Screens, New Data: Is Everything New ... And Improved?
MediaPost Connect, Nina Lentini - Thursday, June 25, 2020
Our TV & Video Insider Summit, set for June 30 - Ju ...
- Amazon Wants To Expand Its Entertainment Options
TV Watch, Wayne Friedman - Thursday, June 25, 2020
The biggest U.S. ecommerce retailer is going to live, linear TV. Ye ...
- TV Flew High For A While, Then Fell Back To Earth
TVBlog, Adam Buckman - Thursday, June 25, 2020
TV's role as America's national pandemic pastime was apparently short-lived. ...
- Horizon Wins $180 Million CBS Media Business
Mediapsssst, Richard Whitman - Tuesday, June 23, 2020
The longtime incumbent was OMD, which has serviced the account since 200 ...
- Trump Show May Be Nearing Cancellation
TV Watch, Wayne Friedman - Wednesday, June 24, 2020
How will we know if the Trump TV show is coming ...
- Count Me Out: New Serial-Killer Doc Is One Too Many
TVBlog, Adam Buckman - Wednesday, June 24, 2020
All are invited to sample the premiere episode of "I'll Be Go ...
- TV And The Baby Boomers
Media Insider, Gord Hotchkiss - Tuesday, June 23, 2020
I spent an unhealthy amount of time watching TV when I w ...
- Is The Legacy, Traditional Pay TV Bundle Dead?
TV Watch, Wayne Friedman - Tuesday, June 23, 2020
Cable networks are asking consumers to spend $100 a month for 2 ...
- Legacy Media Cos. Avoid Buying Video-Game Businesses
TV Watch, Wayne Friedman - Monday, June 22, 2020
Legacy TV/movie businesses may have fears about the brand safety of cont ...
- Facebook Lets Users Opt Out Of Political Messages. Should TV?
TV Watch, Wayne Friedman - Friday, June 19, 2020
Social media has options that TV doesn't - especially when political a ...
- Automating TV Ad Activation Is Hard: Adobe Exits The Business
Media Insider, Dave Morgan - Thursday, June 18, 2020
Here are the main reasons why so many companies tried and fail ...
- NBC Holds Another Virtual Upfront Event, Boosted By '30 Rock' Cast
TV Watch, Wayne Friedman - Thursday, June 18, 2020
NBC calls it a special upfront event. This presentation will run Ju ...
- Local TV Ad Revenues Estimated To Fall In 2020, 2021
TV Watch, Wayne Friedman - Wednesday, June 17, 2020
COVID-19 and the loss of the Olympics has caused major ad disruptio ...
- HBO Weeds Out Brand Name Extensions
TV Watch, Wayne Friedman - Tuesday, June 16, 2020
Brand extensions have always sounded like a great marketing tool. But ...
- NBCU To Provide Marketing, Creative Services For Small Businesses
Television News Daily, Wayne Friedman - Friday, June 12, 2020
NBCU is also launching a new information hub for businesses and financi ...
- Theatrical Movie Releases Face A Tough Future
TV Watch, Wayne Friedman - Monday, June 15, 2020
MoffettNathanson Research projects this year that movie attendance numbers will drop ...
- On 'American Masters': The Glory That Was Mae West
TVBlog, Adam Buckman - Monday, June 15, 2020
In this new documentary about Mae West, the point is made th ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider Podcast, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers duri ...
- TV's Still Where It's At, Even If Upfronts Are Moving
Media Insider, Maarten Albarda - Friday, June 12, 2020
The death of TV as the most dominant medium is grossly exaggera ...
- Will New Pay TV Distributors Face Content Problems?
TV Watch, Wayne Friedman - Friday, June 12, 2020
Roku won't drop OANN, which has been peddling conspiracy theories. Previously, t ...
- Out Of Sync And Out Of Fashion: Cop Shows On The Brink
TVBlog, Adam Buckman - Friday, June 12, 2020
It is reasonable to wonder if we are now to witness t ...
- Sports TV Imagery To Change, Impacted By Off-Field Social Unrest
TV Watch, Wayne Friedman - Thursday, June 11, 2020
Wondering how many more pro sport players will be taking a kn ...
- Best Actress: Supporting Hattie McDaniel As 'GWTW' Gets Yanked
TVBlog, Adam Buckman - Thursday, June 11, 2020
When we decide to ban "Gone With the Wind," it is wor ...
- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year Deals
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2020
A day after calling for "sweeping changes" to transform the ad industry ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and conte ...
- Once Normality Returns, Why Not Have Audiences For TV News?
TV Watch, Wayne Friedman - Wednesday, June 10, 2020
We need live, in-studio audiences for all kinds of evening news stori ...
- How Tonal Pivoted During COVID-19, Challenges Seen During Recovery
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2020
To leverage paid search, Tonal shifted more dollars toward terms like "custom ...
- What Ratings Data Will Legacy TV-Movie Companies Tout For Streaming Efforts?
TV Watch, Wayne Friedman - Tuesday, June 9, 2020
If more theatrical movies shift to premium streamers from in-theater showing, ...