At this level, mobile would be more than double the size of all TV advertising -- projected to be grow only from $65 billion to $70 billion. So while mobile gains some respect in terms of revenue, what about with respect to premium content, like TV shows?
On your TV screen, currently, you can name popular TV shows that you have watched, as well as live sporting events including those of the NFL.
But what have you seen on mobile? Your Facebook newsfeed, TikTok page, Google Calendar, or Etsy account? Ho-hum.
Of course you can see a lot more on your phone: a Netflix show, a short YouTube clip on how to fix your garbage disposal, as well as pictures of your friend’s wedding on Facebook. And, yes, you can watch TV clips and/or full prime-time shows.
But then there’s the coming of 5G, which offers quicker access to a bigger variety of premium content, with lower latency, among other positives.
Here’s the true mobile argument: All this new 5G mobile technology -- in its fullest state --- can replace all cable, satellite, telco, and broadband wiring coming from the outside in the home.
So years from now, when someone asks what you have watched recently via your mobile at-home 5G service, you can say you’ve binged an entire season of “The Masked Singer” or a complete NFL, NFC or AFC Championship game.
No one will say “You did all that on your phone?” Finally, you've got something to watch on mobile -- in your living room.