- C7? Not So Fast. What Will TV Marketers Want In Return?
TV Watch, Wayne Friedman - Tuesday, April 8, 2014
Thinking about C7 this upfront? Only if the price is right. A ...
- A Milestone Event On 'Days Of Our Lives' Shows Why Soaps Still Matter
TVBlog, Ed Martin - Tuesday, April 8, 2014
NBC's "Days of Our Lives" made history last week with its sto ...
- Candidates Start Jockeying For Letterman's Job
Around the Net In Media, Phyllis Fine - Sunday, April 6, 2014
"Let the maneuvering begin" as potential candidates begin to jockey for what ...
- Microsoft Debuts Sci-Fi Drama On Xbox
Around the Net in Mobile, Gavin O'Malley - Monday, April 7, 2014
Microsoft is taking a cue from Netflix. It's debuting a new sci- ...
- Will Big-Screen Digital Investments Jolt Flatlining Outdoor Industry?
London Blog, Sean Hargrave - Monday, April 7, 2014
Big announcements from JCDecaux and Amscreen today -- but when their scalabl ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- SiTV Buys Major Stake In Fuse
MediaDailyNews, Wayne Friedman - Friday, April 4, 2014
Madison Square Garden has sold a majority of its ownership in Fus ...
- Hearst Taps Anvato For Streaming Ad Insertion
MediaDailyNews, Erik Sass - Friday, April 4, 2014
Hearst TV has adopted Anvato's technology for digital ad insertion technology ...
- OTT Streams Register User Uptick
MediaDailyNews, Wayne Friedman - Friday, April 4, 2014
For those over-the-top streaming device hopefuls like Amazon Fire TV, Apple ...
- Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
MediaDailyNews, Luke Paul Mandese - Monday, April 7, 2014
Ending one of the worst lags in the recorded history of glob ...
- Nielsen Syncs With Syncbak, Enables Broadcasters To Measure Mobile Streaming Audiences
Mobile Marketing Daily, Joe Mandese - Monday, April 7, 2014
Nielsen on Monday morning announced that Syncbak, a company that provides technolo ...
- Fired Up: Google To Launch 'Android TV' Set-Top Box
MoBlog, Steve Smith - Monday, April 7, 2014
Days after Amazon's Fire TV launch, leaked documents show what Google's "Andro ...
- More Consumers Enamoured Of Web TV
Online Video Daily, Gavin O'Malley - Friday, April 4, 2014
Combining the best of all media channels, Web TV is attracting mo ...
- Google Strengthens Ad Targeting Through Back Door Into Living Rooms, Android TV
SearchBlog, Laurie Sullivan - Monday, April 7, 2014
Google already has several back doors into the consumer's living room throu ...
- Letterman Redux: Now Getting What He Always Wanted Back In 1993
TV Watch, Wayne Friedman - Monday, April 7, 2014
TV marketers for decades could tell you that grabbing young late-night viewe ...
- Letterman's Announcement Kicks Off Another Round Of Late-Night Musical Chairs
TVBlog, Ed Martin - Monday, April 7, 2014
Seconds after CBS made the announcement last Thursday that David Letterman wi ...
- David Letterman Set To Retire From CBS' 'Late Night' In 2015
Around the Net In Media, Phyllis Fine - Thursday, April 3, 2014
David Letterman will retire from late-night TV in 2015, when his curre ...
- AMC Won't Sell Last Episode Of 'Mad Men' In Upfront
Around the Net In Media, Phyllis Fine - Thursday, April 3, 2014
AMC will not sell the series finale of "Mad Men," set ...
- WCVB NewsCenter 5 Hires WBZ's Karen Anderson
MAD Boston, Val Brickates Kennedy - Friday, April 4, 2014
WCVB-TV has hired rival WBZ-TV's political and investigative reporter, Karen Anderson. Anders ...
- Budweiser, Google Top Ace Metrix Ranks
Marketing Daily, Tanya Gazdik - Thursday, April 3, 2014
"Budweiser has become particularly good at telling emotionally charged stories that a ...
- Breyers Gelato Airing Vignettes During 'Parenthood'
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
All elements of the campaign are keyed to the concept of coupl ...
- Discovery Launches New Form Digital Studio With Howard, Grazer
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
Bolstering its digital TV-content efforts, Discovery Communications has started up a digit ...
- Letterman Says He'll Exit CBS In 2015
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
In somewhat of a surprise move, David Letterman will leave his late-nig ...
- Bounce TV To Launch 2 Digital Networks
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
More TV network launches are coming -- thanks to the still evolvi ...
- Broadcasters Debut Pearl, Interactive TV Tested In 3 Trial Markets
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
Major TV broadcasters are starting up a locally based interactive TV tri ...
- Mag Bag: 'Allure,' 'Vanity Fair' To Launch New Video, TV
MediaDailyNews, Erik Sass - Thursday, April 3, 2014
Conde Nast is serious about this whole video thing. The high-end magazi ...
- More Voice Control For TV? Tell Marketers To Go Away -- If You Dare
TV Watch, Wayne Friedman - Friday, April 4, 2014
Voice-controlled devices seem like a good idea when you need to concentra ...
- OWN, Animal Planet, Investigation Discovery Among The Highlights Of Discovery's Upfront Presentation
TVBlog, Ed Martin - Friday, April 4, 2014
Year after year, the annual Discovery Communications upfront event impresses me wi ...
- Amazon Takes On Apple And Google For Battle Of The TV
Around the Net In MAD London, Sean Hargrave - Thursday, April 3, 2014
Hot on the heels of Google Chromecast, Amazon has also thrown do ...
- Baskin-Robbins Dials Up Offerings, Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, April 2, 2014
In the U.S., the 69-year-old ice cream brand continues to be strategical ...