- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- NBC, Bloomingdale's Launch Reality 'Part' App
Online Media Daily, Steve Smith - Friday, September 9, 2011
As the fall season ramps up, NBC is promoting its fall line ...
- The Power Of TV In The Dark
TV Board, Mark Lieberman - Monday, September 12, 2011
As I sat reading by candlelight during Irene's visit to New Yor ...
- Ponzi Schemes, Schweddy Balls, 9/11 And Other Information Overload
TV Watch, Wayne Friedman - Monday, September 12, 2011
A Ponzi scheme, 9/11 honorifics and Schweddy Balls are some current topi ...
- Simulmedia Looks to Help Smaller Networks
TVBlog, David Goetzl - Monday, September 12, 2011
Simulmedia research shows Nielsen measurement is pretty sturdy with major networks, b ...
- Fall TV Season Promos Get App Happy
VidBlog, Steve Smith - Monday, September 12, 2011
In the post-scarcity age, the network strategy is to leverage the abundan ...
- Dish Network, ESPN Squabble Over Rights Fees
Around the Net In Media, Phyllis Fine - Friday, September 9, 2011
ESPN could be ousted from Dish Network because of conflicts over increas ...
- Oprah: Running A Network Is HARD!
Around the Net In Media, Phyllis Fine - Friday, September 9, 2011
Quote of the day from our favorite Media Goddess/Billionaire (speaking on Facebo ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Kohl's Rolls On With J.Lo/Marc Anthony Ads
Marketing Daily, - Thursday, September 8, 2011
Kohl's is rolling out its marketing campaigns for both the Jennifer Lop ...
- Scripps Streams Live Video To Mobile
MediaDailyNews, Wayne Friedman - Thursday, September 8, 2011
Moving quickly to the next step on the mobile video bandwagon, ...
- ESPN Kicks Off 'Monday Night Football' Through 2021
MediaDailyNews, Wayne Friedman - Thursday, September 8, 2011
ESPN renews perhaps the most valuable show on cable television: NFL's "Mond ...
- NFL Is Prime-Time's Dependable Scorer
MediaDailyNews, David Goetzl - Friday, September 9, 2011
The National Football League continues to prove itself as perhaps TV's mo ...
- MSG Integrates Twitter Into Broadcasts
MediaDailyNews, David Goetzl - Thursday, September 8, 2011
The MSG network will look to integrate Twitter into its broadcasts ...
- Product Placement Deluxe: Hershey's Chocolate Syrup Integrated Into 'General Hospital' Plotline
TV Board, Ed Martin - Friday, September 9, 2011
I don't have any problem with product placement, though I know ...
- Should Smaller, More Valuable Viewer Groups Pay For Big Program Rights Increases?
TV Watch, Wayne Friedman - Friday, September 9, 2011
Take the most valuable programming and hold it hostage to viewers. Wh ...
- New Technology Breeds Need For Moldy Content
TVBlog, David Goetzl - Friday, September 9, 2011
There's a remarkable paradox that just continues to accelerate in the conte ...
- Coldwater Creek Kicks Off First TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The ads are running now through the end of the year, a ...
- Ford Goes Digital: Shows Focus ST Online
Marketing Daily, Karl Greenberg - Wednesday, September 7, 2011
The company is generating buzz about the factory-tuned Focus ST by placi ...
- Sears Unleashes Kardashian Kollection Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashia ...
- Bloomberg TV Debuts 'Sportfolio'
MediaDailyNews, - Wednesday, September 7, 2011
Bloomberg TV debuts "Sportfolio" with sports deal maker Rick Horrow on Sep ...
- Katz, Cox TV Oversee ePort's Media Buying
MediaDailyNews, Wayne Friedman - Wednesday, September 7, 2011
The slow-growing world of TV station electronic billing looks to get ...
- Key 18-34s Watch TV Via Mobile
MediaDailyNews, David Goetzl - Wednesday, September 7, 2011
There has been considerable talk about a generation accustomed to watching ...
- Set-Top-Box Lexicon:The Common Advertising Language
TV Board, Jane Clarke - Thursday, September 8, 2011
A visitor to a new world may be able to make themselv ...
- Politics, Football & TV Scheduling: Look To The Pigskin Silver Lining
TV Watch, Wayne Friedman - Thursday, September 8, 2011
We are once again reminded that time periods and scheduling still matt ...
- College Sports Networks Do Without Beer Money
TVBlog, David Goetzl - Thursday, September 8, 2011
Beer advertising and sports TV have always had an ideal marriage wi ...
- What Does The Term 'Television' Mean These Days?
Video Insider, David S. Samuels - Thursday, September 8, 2011
Let's put one thing behind us right away -- the integration ...
- Can Eddie Murphy's Oscar Gig Increase Ratings?
Around the Net In Media, Phyllis Fine - Wednesday, September 7, 2011
Several media outlets have already weighed in on the news that Edd ...
- Building A BBC-Like News Service For U.S.?
Around the Net In Media, Phyllis Fine - Wednesday, September 7, 2011
A "government-supported, twenty-four-hour news channel devoted to global news" would make sen ...
- The Changing Face Of Web TV
Around the Net In Media, Phyllis Fine - Wednesday, September 7, 2011
The summer has provided a "stretch of bad news for online vid ...