- Sears Unleashes Kardashian Kollection Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The clothing line, backed by reality stars Kim, Khloe and Kourtney Kardashia ...
- Bloomberg TV Debuts 'Sportfolio'
MediaDailyNews, - Wednesday, September 7, 2011
Bloomberg TV debuts "Sportfolio" with sports deal maker Rick Horrow on Sep ...
- Katz, Cox TV Oversee ePort's Media Buying
MediaDailyNews, Wayne Friedman - Wednesday, September 7, 2011
The slow-growing world of TV station electronic billing looks to get ...
- Key 18-34s Watch TV Via Mobile
MediaDailyNews, David Goetzl - Wednesday, September 7, 2011
There has been considerable talk about a generation accustomed to watching ...
- Set-Top-Box Lexicon:The Common Advertising Language
TV Board, Jane Clarke - Thursday, September 8, 2011
A visitor to a new world may be able to make themselv ...
- Politics, Football & TV Scheduling: Look To The Pigskin Silver Lining
TV Watch, Wayne Friedman - Thursday, September 8, 2011
We are once again reminded that time periods and scheduling still matt ...
- College Sports Networks Do Without Beer Money
TVBlog, David Goetzl - Thursday, September 8, 2011
Beer advertising and sports TV have always had an ideal marriage wi ...
- What Does The Term 'Television' Mean These Days?
Video Insider, David S. Samuels - Thursday, September 8, 2011
Let's put one thing behind us right away -- the integration ...
- Can Eddie Murphy's Oscar Gig Increase Ratings?
Around the Net In Media, Phyllis Fine - Wednesday, September 7, 2011
Several media outlets have already weighed in on the news that Edd ...
- Building A BBC-Like News Service For U.S.?
Around the Net In Media, Phyllis Fine - Wednesday, September 7, 2011
A "government-supported, twenty-four-hour news channel devoted to global news" would make sen ...
- The Changing Face Of Web TV
Around the Net In Media, Phyllis Fine - Wednesday, September 7, 2011
The summer has provided a "stretch of bad news for online vid ...
- Behavioral Targeting Comes To TV Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2011
Companies targeting ads to consumers on TVs based on location, channel surfi ...
- Lexus Launches 'Engineered Amazing' Extension
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Lexus says there will also be an online video that goes in ...
- Hotels.com Campaign Goes To Great Heights
Marketing Daily, Aaron Baar - Tuesday, September 6, 2011
Hotels.com is taking its Claymation mascots (and a live-action stuntman) to t ...
- Global TV Stats Down, But U.S. Viewing On The Rise
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
A sweeping new report from tech firm Ericsson that studied viewing habi ...
- Darby To Oversee Martha Stewart TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, September 6, 2011
Former Weather Channel and Viacom executive Geoffrey Darby is now general manag ...
- Bob Cook Takes on Strategy Role At Tribune
MediaDailyNews, David Goetzl - Tuesday, September 6, 2011
Bob Cook, the former longtime head of Twentieth Television, has joined t ...
- iPad, New Content Fuel Doubling Of Full-Episode TV Viewing
MoBlog, Steve Smith - Wednesday, September 7, 2011
Who wants to watch lean-back, long-form video content on a mobile devic ...
- Media Insights Q&A: Time Inc.'s Betsy Frank
TV Board, Charlene Weisler - Wednesday, September 7, 2011
Betsy Frank, Chief Research and Insights Officer of Time Inc., has ...
- YouTube Hasn't "Really Accomplished Anything' -- Or Has It?
TV Watch, Wayne Friedman - Wednesday, September 7, 2011
User-generated videos? They seem so... 2006. But based on the continued grow ...
- CIMM Readies For Second Cycle
TVBlog, David Goetzl - Wednesday, September 7, 2011
The industry coalition formed to strengthen TV and cross-platform measurement systems ...
- Advance Touchdown: NBC Sells Most Of Super Bowl Ad Inventory
Around the Net In Media, Phyllis Fine - Tuesday, September 6, 2011
NBC has sold most of its ad inventory for Super Bowl XL ...
- OMFG: An Acronym That Helped Redefine Promos For TV Shows
Around the Net In Media, Phyllis Fine - Tuesday, September 6, 2011
According to Ad Age's Brian Steinberg, "the art and science of promoti ...
- Visit Florida Launches 'Florida Fan Game'
Marketing Daily, - Friday, September 2, 2011
Florida's tourism marketing corporation, Visit Florida, is launching a contest around NC ...
- Winners and Losers: The Changing Media Ad Landscape, 1980-2011
MediaDailyNews, Erik Sass - Friday, September 2, 2011
In addition to the rapid evolution of media technology and consumption habi ...
- In A Post-9/11 World, TV Is Still King
TV Board, Gary Holmes - Tuesday, September 6, 2011
With the tenth anniversary of 9/11 already hanging heavy in our heart ...
- Ads And Health Issues: The Problem Will Only Get Worse
TV Watch, Wayne Friedman - Tuesday, September 6, 2011
A new report suggests that half of all U.S. adults could ...
- Federal Judges Should Look at U.K. Proposal For Cameras in the Courtroom
TVBlog, David Goetzl - Tuesday, September 6, 2011
Another bill in Congress about allowing cameras in federal courtrooms is stymie ...
- We Now Return To Our Regularly Scheduled Irrelevance...
Video Insider, TS Kelly - Tuesday, September 6, 2011
Irene came and went over a week ago -- and, despite t ...
- Why Starz Kissed Netflix Good-bye
Around the Net In Media, Phyllis Fine - Friday, September 2, 2011
Ryan Lawler analyzes the reasons behind Starz' Thursday announcement that it wou ...