- TV Everywhere: TV Programs On Digital Devices And No Extra Charge -- Maybe
TV Watch, Wayne Friedman - Tuesday, September 13, 2011
TV networks haven't been all that pushy about telling viewers where th ...
- Post-Newsweek's Frank Optimistic About Station Business
TVBlog, David Goetzl - Tuesday, September 13, 2011
Alan Frank has been CEO of the station group owned by t ...
- Ryan Seacrest In Talks To Launch Cable Net
Around the Net In Media, Phyllis Fine - Monday, September 12, 2011
Ryan Seacrest with his own cable channel? That could happen if t ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- For Stein Mart, It's 'Love At First Find'
Marketing Daily, Aaron Baar - Saturday, September 10, 2011
"We have such a loyal and passionate customer base that they real ...
- Dodge Touts 2012 Journey By Hiding It
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
With the 2012 model of Dodge Journey rolling into dealerships, the compa ...
- Viewers Put Money Where Their Mouths Are, Bet Cash On Outcome Of New TV Shows
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
In a novel approach to media research, TV viewers are being ask ...
- San Diego Blackout Cancels Nielsen Ratings
MediaDailyNews, - Friday, September 9, 2011
The blackout that affected 1.4 million homes in the San Diego regi ...
- 18-34s: Some Watch Trad TV, Most Favor Streaming
MediaDailyNews, Steve McClellan - Friday, September 9, 2011
A new TV viewing study from media and marketing consultant Altman Vilandr ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Fox Banks On NFL For 'X Factor' Kickoff
MediaDailyNews, David Goetzl - Friday, September 9, 2011
Fox will look to leverage its NFL audience Sunday to build moment ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- NBC, Bloomingdale's Launch Reality 'Part' App
Online Media Daily, Steve Smith - Friday, September 9, 2011
As the fall season ramps up, NBC is promoting its fall line ...
- The Power Of TV In The Dark
TV Board, Mark Lieberman - Monday, September 12, 2011
As I sat reading by candlelight during Irene's visit to New Yor ...
- Ponzi Schemes, Schweddy Balls, 9/11 And Other Information Overload
TV Watch, Wayne Friedman - Monday, September 12, 2011
A Ponzi scheme, 9/11 honorifics and Schweddy Balls are some current topi ...
- Simulmedia Looks to Help Smaller Networks
TVBlog, David Goetzl - Monday, September 12, 2011
Simulmedia research shows Nielsen measurement is pretty sturdy with major networks, b ...
- Fall TV Season Promos Get App Happy
VidBlog, Steve Smith - Monday, September 12, 2011
In the post-scarcity age, the network strategy is to leverage the abundan ...
- Dish Network, ESPN Squabble Over Rights Fees
Around the Net In Media, Phyllis Fine - Friday, September 9, 2011
ESPN could be ousted from Dish Network because of conflicts over increas ...
- Oprah: Running A Network Is HARD!
Around the Net In Media, Phyllis Fine - Friday, September 9, 2011
Quote of the day from our favorite Media Goddess/Billionaire (speaking on Facebo ...
- QB Tom Brady Kicks Off Uggs Effort
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
A spot featuring the glamour-puss quarterback, shot mostly from the knees dow ...
- Kohl's Rolls On With J.Lo/Marc Anthony Ads
Marketing Daily, - Thursday, September 8, 2011
Kohl's is rolling out its marketing campaigns for both the Jennifer Lop ...
- Scripps Streams Live Video To Mobile
MediaDailyNews, Wayne Friedman - Thursday, September 8, 2011
Moving quickly to the next step on the mobile video bandwagon, ...
- ESPN Kicks Off 'Monday Night Football' Through 2021
MediaDailyNews, Wayne Friedman - Thursday, September 8, 2011
ESPN renews perhaps the most valuable show on cable television: NFL's "Mond ...
- NFL Is Prime-Time's Dependable Scorer
MediaDailyNews, David Goetzl - Friday, September 9, 2011
The National Football League continues to prove itself as perhaps TV's mo ...
- MSG Integrates Twitter Into Broadcasts
MediaDailyNews, David Goetzl - Thursday, September 8, 2011
The MSG network will look to integrate Twitter into its broadcasts ...
- Product Placement Deluxe: Hershey's Chocolate Syrup Integrated Into 'General Hospital' Plotline
TV Board, Ed Martin - Friday, September 9, 2011
I don't have any problem with product placement, though I know ...
- Should Smaller, More Valuable Viewer Groups Pay For Big Program Rights Increases?
TV Watch, Wayne Friedman - Friday, September 9, 2011
Take the most valuable programming and hold it hostage to viewers. Wh ...
- New Technology Breeds Need For Moldy Content
TVBlog, David Goetzl - Friday, September 9, 2011
There's a remarkable paradox that just continues to accelerate in the conte ...
- Coldwater Creek Kicks Off First TV Campaign
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
The ads are running now through the end of the year, a ...
- Ford Goes Digital: Shows Focus ST Online
Marketing Daily, Karl Greenberg - Wednesday, September 7, 2011
The company is generating buzz about the factory-tuned Focus ST by placi ...