- Ben & Jerry's Serves Up Tweets
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 12, 2011
Noelle Pirnie, senior global marketing manager at Unilever's Ben & Jerry's, offe ...
- Twitter Comes to DOOH
Digital Outsider, Erik Sass - Friday, August 12, 2011
Digital out-of-home and Twitter have a lot in common: they are bo ...
- SocialTwist President Favors Brand Advocates
Online Media Daily, Laurie Sullivan - Thursday, August 11, 2011
Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocat ...
- Colorado Is Tracking Social Media Movements
The Social Graf, Erik Sass - Friday, August 12, 2011
The number of government institutions monitoring social media for security purposes see ...
- Twitter Flies New "Activity-Centric" Features
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 11, 2011
Amounting to a partial redesign, Twitter this week introduced two new "activity-centri ...
- With Banner Earnings, Macy's Turns Elves Loose
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
The idea is that the retailer's Elf balloons, which have been floati ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- NYPD Forms Social Media Unit
The Social Graf, Erik Sass - Wednesday, August 10, 2011
The largest police department in the U.S. has joined the growing li ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...
- Have A Snarkfest With Sartalics, The Font Designed For Sarcasm
Creative Media Blog, Amy Corr - Monday, August 8, 2011
Three BBH Barn interns in the New York office were tasked wi ...
- Butterfinger Recruits UGC For Rob Lowe Movie
Marketing Daily, Karlene Lukovitz - Friday, August 5, 2011
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-bas ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- SocialVibe Adapts Brand Ad Model For Politicians
Online Media Daily, Laurie Sullivan - Thursday, August 4, 2011
Politicians running ads through SocialVibe's network will have an opportunity to rea ...
- Why Meltwater Acquired Search Tool IceRocket
SearchBlog, Laurie Sullivan - Thursday, August 4, 2011
The Meltwater Group generated more than $100 million in revenue last yea ...
- Survey Says 87% Of Brands Will Advertise On Twitter
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Eighty-seven percent of brand managers surveyed by the Pivot Conference plan ...
- Is Twitter Worth $8 Billion?
The Social Graf, Erik Sass - Tuesday, August 2, 2011
I'll be honest and tell you that I have no idea ...
- 'Give Me An A!' OK, Be The A: Human Tweets Promote X Games
Creative Media Blog, Amy Corr - Monday, August 1, 2011
The X Games 17 took place in Los Angeles last weekend, a ...
- Seattle Police Take 911 To Twitter
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 29, 2011
The Seattle Police Department just conducted a 12-hour experiment posting almost a ...
- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- One To One Connect Manages Social Content For Marketers
Online Media Daily, Laurie Sullivan - Thursday, July 28, 2011
One to One Connect has launched MessageMaker Social to assist marketers ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- How To Gain Search, Web Traffic Through User Engagement
SearchBlog, Laurie Sullivan - Thursday, July 28, 2011
Social media contributed to more than 1 million page views for ...
- 'Project Runway' Fans Vote On Twitter
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Project Runway, the hit A+E Networks Lifetime reality show and designer competiti ...
- Stations Like Social Media, Dislike Digital Threat
TVBlog, Wayne Friedman - Wednesday, July 27, 2011
For a while now, some media pundits have questioned the future ...
- Maybelline, Target Give Great Lash A Facelift
Marketing Daily, Sarah Mahoney - Tuesday, July 26, 2011
Starting with the basic pink-and-green packaging that has been used since t ...
- Neslund's Got Moxie, As Founder Lunenfeld Departs For Twitter
Online Media Daily, Joe Mandese - Tuesday, July 26, 2011
Joel Lunenfeld, one of the most knowledgeable executives on Madison Avenue abo ...
- Twitter Appoints VP Marketing And Brand Strategist
Online Media Daily, - Monday, July 25, 2011
Twitter has tapped marketing veteran Pam Kramer as the company's first vi ...
- Social Media Is Ideal for Publicizing Your Utter Insanity
The Social Graf, Erik Sass - Monday, July 25, 2011
Spectacular, premeditated acts of violence like the bomb attack and mass murd ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...