- Aunt Bessie's Signs GBP6m 'I'm A Celebrity...' Deal
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The company has agreed to a three-year deal believed to be wor ...
- MediaCom Handed GBP15m Betfair European Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The incumbent is the Havas Media Group-owned Arena, which is understood ...
- Tesco Emoji Stunt Aimed To Make People Smile
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
Beleaguered as Tesco might be, the grocer recently took time to rou ...
- Pearson Reveals 'Advanced Discussions' Over FT Sale
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
Pearson is in "advanced discussions" over a sale of the "Financial Times ...
- More Lazy Than Apathetic -- Double Standards And The UK Consumer
London Blog, Sean Hargrave - Thursday, July 23, 2015
Google and Amazon topping a list of brands deemed meaningful tells y ...
- Less Than Half Of UK Display Ads Are Viewable
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
Less than half (49%) of online ads served in the UK m ...
- Apple Shares Fall On Disappointing Figures
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
More than $66bn was wiped off the value of Apple on Tuesd ...
- BBC IPlayer Watched By 60m Worldwide Illegally
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
More than 60 million people around the world are bypassing Internet restrictio ...
- O2 Get Rugby Fans To 'Wear The Rose' For England
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
The operator is co-hosting the official sendoff for the team, who wi ...
- BBH Wins Heinz Europe Creative Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
BBH will handle the Heinz brand in the UK and the Hei ...
- Andrew Dimitriou Announced New European Head For Y&R
Around the Net In MAD London, Sean Hargrave - Wednesday, July 22, 2015
Y&R has named Andrew Dimitriou, the European lead for WPP's dedicated Colgate-Palmoli ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
London Blog, Sean Hargrave - Wednesday, July 22, 2015
That's right -- the majority of display is now not viewable, leadi ...
- YouTube Claims Average Top 100 Brands Spending 60% More Budget
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
The average spend on YouTube from the top 100 brands -- su ...
- Brands Failing To Link Sales And Marketing
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Although 80% of UK businesses recognise the benefits of a greater alignme ...
- Time Is Right For PayPal To Go Alone
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
As online retailer eBay and payments company PayPal finally split their operation ...
- EBay's Advertising Head Calls For Industry To Support 'Creative Planners'
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Retaining the right talent is crucial to support the emergence of "creati ...
- Programmatic Soars As Viewability Tumbles
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Programmatic continues to grow at a rapid rate, but only one ...
- Havas Helia Awarded Customer Engagement Brief By Regus
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Havas Helia has been tasked with creating a global customer engagement strate ...
- Transport For London Most Popular For Apple Pay Usage
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
Transport for London's (TfL) bus, tube and rail network proved the mo ...
- Ben Sherman Sold To The US For $40.8m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 21, 2015
British fashion brand Ben Sherman has been sold to US private equi ...
- PayPal To Spin Out, But What About Contactless Mobile Payments?
London Blog, Sean Hargrave - Tuesday, July 21, 2015
Analysts seem upbeat about PayPal being spun out, but isn't it goi ...
- Jim Beam Doubles Digital Marketing Investment To Target Millennials
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Jim Beam is doubling its investment in digital marketing this year ...
- Government Considering BBC Subscriptions
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
The BBC could be partly funded by subscriptions on top of ...
- Waitrose Partners With Pinterest For Ad Trial
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Waitrose began its "#TasteOfSummer" campaign on Pinterest last week. The campaign w ...
- Government Advises Parents To Cut Sugary Drinks For Children
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Friday's report from The Scientific Advisory Committee on Nutrition (SACN)'s report ...
- L'Oreal Chief Digital Officer Says Digital Investment Paying Off
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Technology and beauty may seem like unlikely bedfellows, as most people li ...
- Chambord Hands Below The Line Account To Aesop
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Chambord, the Brown-Forman black raspberry liqueur, has appointed Aesop to handle i ...
- BT Chief Hits Back Over Potential Forced Sale Of Openreach
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
BT chief executive Gavin Patterson has responded to Ofcom's revelation that ...
- Ikea Looking To Ditch Quirky Perception
Around the Net In MAD London, Sean Hargrave - Monday, July 20, 2015
Ikea's UK marketing boss says the retailer is looking to widen i ...
- Dear Paddy: That Joke Isn't Funny Any More
London Blog, Sean Hargrave - Monday, July 20, 2015
Did you hear the one about the Irish bookmaker whose controversial campaig ...