- Would Ad Tech Be Better Without The Vendors?
London Blog, Sean Hargrave - Wednesday, March 9, 2016
Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Average CMO Tenure Drops For First Time In A Decade
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
The average tenure of chief marketing officers in the U.S. has dropp ...
- Public Health England Follows Change4Life Campaign With "One You"
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Public Health England has launched its first brand since introducing Change4Life eig ...
- Fast-Talking American Predicts London Domination
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
A fast-talking American is threatening to shake up the advertising world wh ...
- ITN To Supplement News Revenues With TV Production And Commercials
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
ITN has unveiled an ambitious expansion strategy to reduce its dependence ...
- UK Car Marketing Is 'Stifled' By Central Teams 'Who Don't Understand Our Mentality'
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Chris Hawken, the marketer behind transforming perceptions of Skoda from ridicule ...
- TfL Promises "Bold New Approach" To Outdoor
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Transport for London said it has experienced a "quantum leap" in i ...
- IAB Offers Publishers Tools To Ask Ad Blockers To Drop Their Guard
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
The Interactive Advertising Bureau (IAB) is trying to help publishers to g ...
- Facebook Rolls Out Video To Atlas Platform
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Facebook announced yesterday the launch of video ad serving, which it clai ...
- Publishers Get Tooled Up In The Fight Against Ad Blockers
London Blog, Sean Hargrave - Tuesday, March 8, 2016
IAB Tech Lab is giving members the code they need to dete ...
- WPP's AKQA Buys Control Of Web App Specialist Potato
MAD, Steve McClellan - Monday, March 7, 2016
The agency, headquartered in London, generated nearly $10 million in revenue ...
- Hulk Hogan Takes On Gawker Over Sex Tape, Again
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
Gawker begins the legal fight of its life today with opening statemen ...
- VR Poised To Differentiate Online And In-Store Shopping
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
A new report by shopping centre operator Westfield claims that customers increasing ...
- Brand Value Being Replaced By Customer Relations In Valuing Companies
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
An analysis of British brands bought between 2005 and 2014 by Markabl ...
- Competition Watchdog Clamps Down On Fake Review Company
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
The UK's competition watchdog has cracked down an online marketing company th ...
- What Shift? Linear And Streamed TV Both Set To Rise
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
Last week, Videology released the results of a new study it commission ...
- British Gas Puts Carat On Alert
Around the Net In MAD London, Sean Hargrave - Monday, March 7, 2016
British Gas is reviewing its estimated GBP55 million planning and buying accou ...
- Customer Experience And Brand Value Are The Same Thing
London Blog, Sean Hargrave - Monday, March 7, 2016
As research shows, customer experience has leapfrogged brand value in company valuatio ...
- TV's Renaissance Will Be Born From Better Attribution Data
MAD London, Calum Smeaton - Monday, March 7, 2016
When television advertising is so expensive, the need for better attribution h ...
- Netflix In Talks To Take 'Top Gear' Global Against Amazon And Clarkson
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Netflix is in talks with the BBC to air the revamped "T ...
- Government May Delay BBC Royal Charter White Paper Until After EU Referendum
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
The government is likely to delay publishing the white paper on t ...
- Sir Martin Sorrell Warns Against 'Don Draper-ish' Positive Attitude Over Potential Brexit
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Sir Martin Sorrell has said that the bullish "Don Draper-ish" attitude ...
- Strongbow Moves From St Luke's To Adam&Eve/DDB
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Strongbow, the Heineken-owned cider brand, has appointed Adam & Eve/DDB to hand ...
- Pandora Jewellery Becomes First Snapchat Mother's Day Advertiser
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Pandora Jewellery is to become the first retail brand in the ...
- Facebook To Pay More Tax In The UK
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Facebook is set to pay millions of pounds more in tax ...
- Betsafe Moves Media Account To Rocket
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Betsafe has handed its multimillion-pound media and planning account to Rocket ...
- P&G Signs Jessica Ennis-Hill, And Her Mum
Around the Net In MAD London, Sean Hargrave - Friday, March 4, 2016
Procter & Gamble has agreed to a partnership with Olympic gold medalli ...
- Facebook, Google: Tax Is The Price For Buying Public 'Likes'
London Blog, Sean Hargrave - Friday, March 4, 2016
Facebook and Google are not afraid of fines or politicians, but th ...
- Ad Blocking Is 'Protection Racket,' Says Culture Secretary
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Ad-blocking companies are running a "modern-day protection racket" that poses a thre ...
- Vote Leave Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Vote Leave, the organisation campaigning for the UK to exit the Europe ...