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UK Car Marketing Is 'Stifled' By Central Teams 'Who Don't Understand Our Mentality'
- Marketing, Tuesday, March 8, 2016 7:09 AM
Chris Hawken, the marketer behind transforming perceptions of Skoda from ridicule to cool, has some serious words for the automotive industry. He is now group marketing director at Subaru and Isuzu UK: "I’m a strong believer in great marketing being able to lift brands. But, at the moment, we’re in a terrible situation where it’s extremely hard for marketing to lift some car brands. The UK market is increasingly being controlled and stifled by central marketing departments.... who don’t understand our mentality."
