- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Meta Partners With Universities To Test Educational VR, Build 'Metaversities'
MediaDailyNews, Colin Kirkland - Tuesday, November 12, 2024
Meta is beginning to test its VR tools with select universities, attempti ...
- Microsoft Gives Away $1M To Use Bing
MediaDailyNews, Laurie Sullivan - Friday, November 8, 2024
In its latest move to gain market share for Bing, Microsoft announc ...
- 'The Independent' Says It Surpasses Other British Publications In U.S. Growth, Traffic
Publishers Daily, Ray Schultz - Monday, November 4, 2024
"The Independent" has moved beyond the "Daily Mail" and "The Guardian." ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Copy Written By Journalists Is Easier To Understand Than AI-Driven Content
Publishers Daily, Ray Schultz - Sunday, October 27, 2024
Readers complain about both language and data, a study finds. ...
- TikTok Doubles Down On Educational In-Feed Content
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
TikTok is expanding its in-app feed dedicated to science, technology, engineering, a ...
- Meta, GoFundMe Simplify Donation Process On Social Media
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Meta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- AI Opt-Out The Hard Way: UK Publishers Would Have To Determine Who Is Scraping Their Content
Publishing Insider, Ray Schultz - Sunday, October 20, 2024
Publishers prefer an opt-in model, but tech companies are opposed. ...
- TikTok Looks To Boost Live Shopping Via British Beauty Council Partnership
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Beauty brands have had the most luck on the shopping platform, offeri ...
- Future Launches Hub For Licensing Of Content
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
Users can browse articles and graphics for editorial and commercial use. ...
- 'New York Sun' Owner Bids GBP550 Million For Daily And 'Sunday Telegraph'
Publishers Daily, Ray Schultz - Monday, October 14, 2024
"The Telegraph" and the "Spectator" were split off in an earlier d ...
- Cheil UK Taps Wichmann-Bruun To Oversee Client Services
MAD, Fern Siegel - Friday, October 11, 2024
She is charged with supervising account management, project management, marketing and n ...
- Informa Completes $1.5 Billion Acquisition Of Ascential
MAD, Steve McClellan - Thursday, October 10, 2024
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson ...
- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- Future Publishing To Close Three UK Magazines
Publishers Daily, Ray Schultz - Sunday, October 6, 2024
"N-Photo," "Play" and "Total Film" are being shuttered. ...
- Yahoo Is The Only UK News Site That Grew Its Audience MoM In August
Publishers Daily, Ray Schultz - Thursday, October 3, 2024
"The Guardian" led the top 10 UK websites for the first t ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In Beta
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
Microsoft is remaking Copilot to provide its AI models with a w ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- Sophie Turner's A London Jewel Thief In CW's 'Joan'
TVBlog, Adam Buckman - Monday, September 30, 2024
Sophie Turner of "Game Of Thrones" is all grown up and playi ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- Hearst UK Suffers Revenue, Profit Decline
Publishers Daily, Ray Schultz - Tuesday, September 24, 2024
The publisher blames platform algorithm changes for the operating losses. ...
- RocketMill Becomes 'PMG,' Combined Shop Touts $6.7B In Media Billings
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2024
RocketMill, the U.K-based agency acquired by PMG in December, has transitioned i ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- 'Guardian' Parent Is In Talks To Sell 'The Observer'
Publishers Daily, Ray Schultz - Wednesday, September 18, 2024
The oldest Sunday print title would be sold to digital publisher Tortoi ...
- SMBs Face Inflation Troubles, As Consumers Reduce Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2024
Pressures around inflation and the state of the economy are causing conce ...
- 'The Sun' And 'Daily Mail' Make Staff Cuts In The U.S.: Report
Publishers Daily, Ray Schultz - Monday, September 16, 2024
At least one of the properties has been affected by sales declin ...
- British Magnate Paul Marshall Buys 'The Spectator'
Publishers Daily, Ray Schultz - Wednesday, September 11, 2024
Marshall is also in the running to acquire sister publication "Telegraph." ...