- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, April 5, 2022
EDO will give brands TV commercial airings connected to engagement data v ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Why Did The Media Buyer Cross The Road?
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2022
When Google hosts a developer's conference it focuses on moonshots. NBCU delive ...
- Fox Corp. Launches Atlas, Contextual Advertising Technology
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
The technology will launch first across Fox News Media with Fox Navigato ...
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
"As we head into the upfront season, we wanted to make ...
- Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2022
As many as four holding companies are in talks with NewsGuard, whi ...
- Fox Corp.: Distribution Revenue Expanding Faster Than Advertising
Television News Daily, Wayne Friedman - Thursday, March 10, 2022
CEO Lachlan Murdoch says Fox doesn't position itself as competition against oth ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...
- Upfront Market 2022-23: Expect More 'Secondary Guarantees'
TV Watch, Wayne Friedman - Tuesday, March 8, 2022
There are many incentives for new secondary guarantees, including the promise ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
TV Watch, Wayne Friedman - Wednesday, February 23, 2022
As media companies like Sling TV expand their payment methods, will hard-press ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
The Trade Desk on Tuesday said it launched a new supply-side produ ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- NBC Plans Live, In-Person Upfront Events
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
The first event will be scheduled for March 22 in New Yo ...
- Fox Plans In-Person Upfront Events, First Since 2019
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
The event, planned for May 16, will be "reimagined" to include entertainmen ...
- While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May Change
TV Watch, Wayne Friedman - Monday, December 6, 2021
Is there enough ad inventory to accommodate all veteran, big branded ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- Comcast Has A Hulu Predicament: Keep Or Sell?
TV Watch, Wayne Friedman - Monday, November 29, 2021
NBCU needs to make a big decision soon -- sell off i ...
- Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The Yahoo DSP will offer access to Peacock inventory on a "programmat ...
- Hulu, YouTube And Roku Lead CTV Ad Spend For 2021
Television News Daily, Wayne Friedman - Friday, November 12, 2021
Hulu is forecast to hit $3.13 billion in 2021, with YouTube ...
- Comscore Pushing 'Currency' Status For 2021-22 Upfront
Digital News Daily, Karlene Lukovitz - Tuesday, November 9, 2021
The company is in talks with national TV networks to use Comsco ...
- Vizio Inks $100M In Smart TV Upfront
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Vizio says there were fewer smart TV shipments to retailers -- do ...
- High-Priced Scatter Deals May Not Worry Brand Advertisers
Television News Daily, Wayne Friedman - Monday, November 8, 2021
The growth of CTV media deals may be having a major effe ...
- Supply-Chain Issues Could Slightly Ding Q4 TV Ad Revenues
Television News Daily, Wayne Friedman - Monday, November 1, 2021
MoffettNathanson estimates Q4 TV advertising will be down 1% versus the sa ...
- Will Social Media's Snap Woes Become TV's Troubles?
TV Watch, Wayne Friedman - Tuesday, October 26, 2021
The "normal" TV advertising market -- full of double-digit price increases, ...