- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace Deals
RTBlog, Joe Mandese - Monday, June 6, 2022
The agency's new audience measurement framework will transact all 2022-23 deals bas ...
- CTV To Claim 68% Of 2022 U.S. Digital Upfront Ad Spend
Advanced TV Insider, Karlene Lukovitz - Thursday, June 2, 2022
The $6.4 billion in projected upfront spend is on par with tota ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
TV Watch, Wayne Friedman - Thursday, May 26, 2022
No matter what path you pick, the growth rate is expected ...
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
MediaDailyNews, Wayne Friedman - Tuesday, May 24, 2022
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-bas ...
- TV Network Innovation In A Streaming World: The Good, The Bad, The Ugly And The Money
TV Watch, Wayne Friedman - Monday, May 23, 2022
Even with the shift to CTV, digital and streaming, advertisers still belie ...
- My Great Peel Back And Replacement Theory
Red, White & Blog, Joe Mandese - Friday, May 20, 2022
Can an old-school media planning strategy help prevent hate speech contributing ...
- Top Media Co. CEOs At Upfront: Getting In Front Of Possible Recessionary Pinch
TV Watch, Wayne Friedman - Friday, May 20, 2022
Recession market concerns have been amplified this week as TV-based media compani ...
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
TVBlog, Adam Buckman - Friday, May 20, 2022
On the one hand, Jimmy Kimmel's annual monologue at the Disney Upfro ...
- Licht Vows New Direction For CNN, Reveals Plan For Chris Wallace
Digital News Daily, Karlene Lukovitz - Thursday, May 19, 2022
The CNN network will eschew partisan "extremes," forge a "disruptor" morning ne ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...
- A Tale Of Two Upfronts: WB Discovery Vs. Disney
TVBlog, Adam Buckman - Thursday, May 19, 2022
Where do I sign? That was my reaction to the Warner Bro ...
- Warren Buffett Buys $2.6 Billion Stake In Paramount Global
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
The news, which sent the company's stock soaring 14% in early tradi ...
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' Economy
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
Although Paramount Global is seeing a weak scatter market, significant media dolla ...
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
TV Watch, Wayne Friedman - Wednesday, May 18, 2022
Ad-supported TV has always been a thing. Now the messaging is looki ...
- Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
TVBlog, Adam Buckman - Wednesday, May 18, 2022
The names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuous ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
Television News Daily, Wayne Friedman - Monday, May 16, 2022
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...
- TelevisaUnivision Grows Linear TV, Streaming, Buying Hispanic Audiences A Major Goal
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers a ...
- DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
MAD, Steve McClellan - Friday, May 13, 2022
Plans call for the showcasing of seven DOOH media owners that ha ...
- Live And In-Person, It's Upfront Week In The Era Of COVID
TVBlog, Adam Buckman - Monday, May 16, 2022
With COVID precautions in place, the only thing that should be super-spreadi ...
- Disney+ Ad Option To Get 'Positive Reaction' This Upfront: Chapek
Television News Daily, Wayne Friedman - Thursday, May 12, 2022
"We're expecting a very positive reaction from advertisers overall," said Bob Chape ...
- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?
TV Watch, Wayne Friedman - Friday, May 13, 2022
As we enter the upfront TV season, observe those new free, ad-support ...
- Important Considerations For Marketers Heading Into The 2022 Upfronts
MediaDailyNews, Colin Linggo - Thursday, May 12, 2022
With all major media companies investing heavily in their streaming services, it ...
- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Driven By Demand For NFL, News, Tubi, Fox Ad Sales Grows 9%
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Ad revenue grew 9% to $1.3 billion in its latest quarter, primari ...
- 35% Of CTV Ad Buyers Plan To Increase Upfront Commitments
Advanced TV Insider, Karlene Lukovitz - Friday, April 29, 2022
Upfront buys will also be about evenly divided among CTV-first, linear-first a ...