- Gas Station TV Switches To High Test
Marketing Daily, Karl Greenberg - Wednesday, July 18, 2012
The gas pump media company is changing its brand positioning in tand ...
- GroupM Releases Revised 2012 Global Ad Spend
Raw, Laurie Sullivan - Thursday, July 19, 2012
GroupM released Thursday a revised forecast for growth in ad spending. T ...
- "Don't Major in Debt" Is A Must See PSA for All Students
Video Critique, Larry Dobrow - Thursday, July 19, 2012
In the [mumbles into sleeve, sounds air horn] years since I complet ...
- Dailymotion Relaunches Publisher Tools
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 18, 2012
Web video platform Dailymotion has relaunched its Cloud product, which is basical ...
- SocialCam Gets Instagram Dividend In $60 Million Sale
MoBlog, Steve Smith - Wednesday, July 18, 2012
While not quite "the next Instagram," the industry had been anticipating, t ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Fully Monetizing Audiences May Mean Letting Others Do The Selling
Video Insider, Brad Herman - Wednesday, July 18, 2012
Content publishers invest large amounts of time and money defining and honi ...
- Socialcam Sells to Autodesk For $60M
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 17, 2012
Autodesk has agreed to buy mobile video startup Socialcam for about $ ...
- Media Rating Council To Lead 3MS, Set Standards For 'Viewable Impressions,' e-GRPs
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ...
- Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2012
The Coalition for Innovative Media Measurement (CIMM), a trade group created ...
- If Content Really Is King, Then Madison Avenue's May Be Facing $3 Bil Digital Ransom
Online Media Daily, Joe Mandese - Tuesday, July 17, 2012
LAGUNA NIGUEL, CA - If content truly is king, then be prepar ...
- Mogreet Puts Video Ad Inventory In Text Messages
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video a ...
- Jive Creates Entertaining Video That Fails To Inform Users About The Company
Video Critique, Larry Dobrow - Tuesday, July 17, 2012
It was roughly ten years ago that a crack team of bureaucra ...
- A Vaccine For The Viral Virus
Video Insider, Alison Provost - Tuesday, July 17, 2012
Was George Romero the keynote speaker at the last major marketer's meetin ...
- LG And Smartclip Partner
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
LG Electronics and Adconion Media Group's multiscreen video and brand advertising platfor ...
- MSNBC.com Is No More, Becomes NBCNews.com Following Buyout From Microsoft
Online Media Daily, Joe Mandese - Monday, July 16, 2012
After 16 years of collaboration between Microsoft and NBC News, MSNBC.com ...
- Marketers Concerned About Digital, Social ROI: Use Of Online Video Explodes
Raw, Joe Mandese - Monday, July 16, 2012
More than 70% of marketers are currently using newer digital and soci ...
- Local Digital To Expand 13.1%, Mobile +77.2%
Raw, Joe Mandese - Monday, July 16, 2012
Local digital advertising revenues are projected to grow 13.1% in 2012, accordi ...
- A King's Ransom, The Content Kind
Raw, Joe Mandese - Monday, July 16, 2012
If content truly is king, then be prepared for Madison Avenue's brand-generat ...
- The Chasm Between Vcs And Content Companies Is About To Get Larger
Video Insider, Ashkan Karbasfrooshan - Monday, July 16, 2012
History has a way of repeating itself -- except, of course, wh ...
- Linkin Park On Honda Civic Tour
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
Linkin Park and Incubus are on the road for this year's Hon ...
- Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy'
Video Insider, John R. Osborn - Friday, July 13, 2012
One of the advantages of having DVR functionality and being a f ...
- "Get Hybrid: The Mattress Rap Song" is Good, But Pointless
Video Critique, Larry Dobrow - Thursday, July 12, 2012
As consumers of Internet marketing dreck, we've reached a point where, ...
- HuffPo Seeks UK Contributors To Live Video Network
Around the Net In OMD Europe, Nina Lentini - Tuesday, July 10, 2012
Huffington Post has announced the launch of HuffPost Live, a new livestreami ...
- Don't Forget Content In Your Video Ad Campaigns
Video Insider, Rich Routman - Wednesday, July 11, 2012
With online video advertising expected to grow by 40% in comparison ...
- Sprite Launches Global 'Camo' Campaign
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Sprite is rolling out a new global campaign that uses a visu ...
- Extended, Exclusive Mitsubishi Electric Cooling & Heating Spot is Anything But
Video Critique, Larry Dobrow - Tuesday, July 10, 2012
May I make a modest proposal? Let's do away with the noti ...
- What You Need To Know About The Future of Content
Video Insider, Eric Korsh - Tuesday, July 10, 2012
Netflix' recent announcement about surpassing one billion hours of streamed content ...
- Social Video Firm Unruly Opens London Lab
Around the Net In OMD Europe, Nina Lentini - Sunday, July 8, 2012
Unruly has opened the doors on its social video lab that ai ...
- Sony Creates Memories For 'Recall'
Marketing Daily, Aaron Baar - Friday, July 6, 2012
The "Welcome to Rekall" sweepstakes features a dedicated Web site through whi ...