- Pepsi Next Offers Internet 'Taste Test'
Marketing Daily, Karlene Lukovitz - Thursday, April 5, 2012
The campaign is encouraging consumers to try Pepsi Next at sampling even ...
- Acura Backs Marvel's 'The Avengers'
Marketing Daily, Karl Greenberg - Thursday, April 5, 2012
The automaker, which was in "Thor" last summer, is now the offici ...
- Online Videos Effective In Upping Brand Awareness, Marketing
Online Media Daily, Gavin O'Malley - Thursday, April 5, 2012
Digitas thinks it's time for big brands and TV networks to ful ...
- Whoa. Nearly Half of Online Video Viewers Say They'll Look up New Brands in Videos
VidBlog, Daisy Whitney - Thursday, April 5, 2012
On the eve of its digital video upfront bonanza at the e ...
- Funny Or Die's New Division Creates Ad Spots
Around the Net In Media, Phyllis Fine - Thursday, April 5, 2012
Funny or Die, the comedy Web site co-founded by Will Ferrell a ...
- Video Apps Thriving With Facebook Timeline
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 5, 2012
Video apps are experiencing significant growth numbers as a result of launchi ...
- Video and Social Marketing Drive Content Marketing
Research Brief, Jack Loechner - Thursday, April 5, 2012
According to the Outbrain State of Content Marketing 2012 report, content marketi ...
- Video Search Goes Social, and to Israel
VidBlog, Daisy Whitney - Thursday, April 5, 2012
Video search is a nut that needs to be cracked. And whi ...
- A Breakdown of Kony 2012: Part II - Beyond Famous
Video Critique, Larry Dobrow - Thursday, April 5, 2012
When we last checked in on those crazy Kony kids, they we ...
- How To Drive Earned Media -- Even When Your Content Is Less Than Stellar
Video Insider, - Thursday, April 5, 2012
There's nothing quite like that special moment when a video goes vira ...
- Dancing Toddler Knocks Kony Vid From Top Of Chart
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 4, 2012
A German video of a two year old dancing to Elvis' "Ja ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...
- Online Summer Olympics Will Look a Lot Like Olympics on TV
VidBlog, Daisy Whitney - Wednesday, April 4, 2012
This summer's Olympic games won't be the first Olympics to boast thousan ...
- Keys To The Throne: Getting Video Content Discovered
Video Insider, Jeremiah McMillan - Wednesday, April 4, 2012
The term "content everywhere" means different things to different people, but regardle ...
- Carl's/Hardee's Ad With Kate Upton Proves A Bonanza
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Shooting for a campaign featuring model Kate Upton finished just two wee ...
- Media's End Game: Video For Every Screen
On Media, Diane Mermigas - Friday, March 30, 2012
The undertow of disruptive innovation and rapid change in media is unprecedente ...
- Comedy Sites, Apps Increase Video Time
Online Media Daily, Gavin O'Malley - Tuesday, April 3, 2012
Despite its strong video presence, YouTube continues to trail rivals in k ...
- Puma Social Video Surpasses One Million Views, More than 8,000 Social Engagements
VidBlog, Daisy Whitney - Tuesday, April 3, 2012
Viral video is a hit or, mostly, a miss proposition. But social ...
- Columbia Sportswear Excels With "Great Moments In Trying Stuff."
Video Critique, Larry Dobrow - Tuesday, April 3, 2012
Before we get into the nitty-gritty of their excellent "Great Moments ...
- Why Are There Still Upfronts When There Are So Many New Ways For Viewers To Access T/V?
Video Insider, John R. Osborn - Tuesday, April 3, 2012
Year after year advertisers have been willing to lay down ever-increasing amoun ...
- MTV Takes 'Art Breaks' With MoMA
MediaDailyNews, David Goetzl - Friday, March 30, 2012
MTV is turning to cutting-edge art to build interest. In partnership wi ...
- Brightcove Acts Like a Media Conglomerate, How Video Sharing Can Help Customers
VidBlog, Daisy Whitney - Monday, April 2, 2012
Brightcove has had a target on its back since it launched ...
- Ten Lessons From TheStreet.com's Rise And Fall
Video Insider, Ashkan Karbasfrooshan - Monday, April 2, 2012
Last week Internet content pioneer TheStreet.com announced layoffs. TheStreet.com competitor Business Insid ...
- TV Execs: Advertisers Will Pay More For Video
MediaDailyNews, Wayne Friedman - Thursday, March 29, 2012
While TV advertising and programming executives are somewhat optimistic about revenue grow ...
- TubeMogul To Offer Nielsen 'GRPs' To Online Video Advertisers
Online Media Daily, Joe Mandese - Friday, March 30, 2012
Nielsen Thursday announced its second deal with an online video advertising platfo ...
- Stories of Sex, Strippers and Bumps on the Head on Madison Avenue
VidBlog, Daisy Whitney - Friday, March 30, 2012
Mad Men is back and better than ever, according to its late ...
- Brightcove IPO Will Accelerate Innovation In Online Video
Video Insider, Alison Provost - Friday, March 30, 2012
It was a proud moment for the online video industry when Brightco ...
- Entertainment One Revenues Soar On Digital
Around the Net In OMD Europe, Nina Lentini - Thursday, March 29, 2012
Revenues from such formats as downloads and online streaming are gaining ste ...
- Bojangles Unleashes 'Chicken Cops'
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers ...
- ASICS Sets Sights On Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
ASICS, which launched its "Stop At Never" campaign during last fall's I ...