MTV Takes 'Art Breaks' With MoMA

ArtbreaksLogo-AMTV is turning to cutting-edge art to build interest. In partnership with an arm of MoMA and non-profit Creative Time, the trio will launch 10 original pieces of video art from a series of budding artists.

Tabbed “Art Breaks,” MoMA/PS1 and Creative Time commissioned the work, and MTV will distribute it globally on its flagship network, Web site and Facebook and Tumblr pages debuting April 2. It runs for the rest of the year.

MTV has a history in newfangled video art, debuting video work from director Spike Jonze.

"Creative expression and experimentation are at the core of MTV's DNA … we're thrilled to use the enormous power of television to introduce audiences around the world to this pioneering art work," stated MTV President Stephen Friedman.

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Looking to excite younger viewers about art, the first five videos come from artists such as Mickalene Thomas, who “explores notions of beauty from a contemporary perspective, influenced by popular culture and pop art,” and Tehran native Tala Madani, who creates stop-motion animations that utilize the bizarre and surreal to address cultural and gender differences, exploring connections between power structures, law, and language.”

"MoMA PS1 is a laboratory for contemporary practice," stated Klaus Biesenbach, the MoMa chief curator at large. He touted the collaboration as a chance to allow "a younger generation of artists to experiment beyond the walls of the museum and onto the screens of a broad, international audience."

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