- ABC, Nielsen Team To Measure iPad Video Consumption
MediaDailyNews, Wayne Friedman - Wednesday, March 28, 2012
With 55 million different versions of iPads now sold -- and anoth ...
- The Winners Of The 'PC-Plus' Era Will Help Me Build My Media Bubble
Mobile Insider, Steve Smith - Thursday, March 29, 2012
Stop hyping the "cloud" and start designing better ways for the multi-screeni ...
- Marketers Benefit By Combining Pro, User-Created Video
Online Media Daily, Mark Walsh - Wednesday, March 28, 2012
New research from a comScore study suggests marketers can have the be ...
- Online Video Completion Rates Can Boost Interaction with Brand, Study Finds
VidBlog, Daisy Whitney - Thursday, March 29, 2012
Click-through rate is a dirty phrase. But yet, it is a metr ...
- eMusic Explorations Takes Music Lovers Down Amusing Path to Discover New Bands
Video Critique, Larry Dobrow - Thursday, March 29, 2012
As a person of medium-old age, I'm lost when it comes ...
- Why Every Brand Needs A Million-View Video
Video Insider, Bryan Boettger - Thursday, March 29, 2012
I wish every brand had a video with a million views. Wh ...
- Progressive Launches Social 'Best Day Ever'
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Progressive Insurance is using Flo, the proprietress of the fictive insurance stor ...
- Personalized TV Tune-In Video Ads Boost Interaction by 40%
VidBlog, Daisy Whitney - Wednesday, March 28, 2012
Personalization works. At least, that's what cable network CMT learned during t ...
- Industry Confab Drills Into Video's Future
Video Insider, Adam Singolda - Wednesday, March 28, 2012
I had the pleasure to spend the weekend in Puerto Rico wi ...
- Xbox Live Adds HBO Go, Comcast VOD
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, March 27, 2012
So consumers can devote their computers entirely to tax business, Microsoft’s XB ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- Sierra Club Ad Campaign Takes On Coal
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
The Sierra Club is launching an advertising campaign that talks about t ...
- Longer Video Ads Shared More in Facebook Games; TubeMogul Intros Real-Time Buying for Social Video
VidBlog, Daisy Whitney - Tuesday, March 27, 2012
It seems everywhere we turn we hear more about social video. N ...
- LG Does March Wrong
Video Critique, Larry Dobrow - Tuesday, March 27, 2012
The single most tone-deaf marketing campaign in recent history commences, in a ...
- Best Practices In Mobile Video Advertising
Video Insider, Srini Dharmaji - Tuesday, March 27, 2012
According to a recent report from AAAA Media Mind, mobile ads rea ...
- Gant Focuses On Old School
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Preppy-clothing retailer Gant is launching new advertising to promote its ties ...
- ifood.tv Moves To Connected TV
Around the Net In Media, Phyllis Fine - Monday, March 26, 2012
Instructional cooking video site ifood.tv is moving onto Boxee, Google and Yah ...
- For First Time, Sales Of Games Surpass Video
Around the Net In OMD Europe, Nina Lentini - Monday, March 26, 2012
The Entertainment Retailers Association said sales of GBP1.93 billion in 2011 ma ...
- Interactive Chairlift Video Entertains With Alternate Scenarios
Creative Media Blog, Amy Corr - Monday, March 26, 2012
I can thank Apple for introducing me to the band Chairlift wh ...
- Duracell Powers Up Olympic Marketing
Marketing Daily, Aaron Baar - Sunday, March 25, 2012
For its first Olympic marketing promotion, Duracell is looking to leverage i ...
- Video Trends to Watch: Video in eCommerce, Social Discovery, and Live News Recommendations
VidBlog, Daisy Whitney - Monday, March 26, 2012
Several leading online video technology vendors have inked fresh partner deals a ...
- Sorry, Internet -- Television Still Getting Last Laugh
Video Insider, Ashkan Karbasfrooshan - Monday, March 26, 2012
If your business model requires the largest marketers shifting the bulk ...
- End Of An Age: Netflix, Hulu, Amazon Will Beat Physical Video Viewing In 2012
Mobile Marketing Daily, Steve Smith - Friday, March 23, 2012
The video everywhere and anywhere phenomenon is finally going to push digit ...
- Don't Skip This Ad! Instead, Choose Your Favorite Brand
VidBlog, Daisy Whitney - Friday, March 23, 2012
If you were given the choice to skip an ad, you'd sk ...
- Search Tools And Tips To Optimize Video I Should Have Used
SearchBlog, Laurie Sullivan - Thursday, March 22, 2012
It takes informative and engaging content to get videos indexed in sear ...
- Satellite, Telcos Add Video Subs in 2011; No Evidence of Cord-Cutting
VidBlog, Daisy Whitney - Thursday, March 22, 2012
Cord-cutting? What's that? The biggest multichannel video providers in the United Stat ...
- HSBC's "Serious Play" is Just That. Don't Overanalyze It.
Video Critique, Larry Dobrow - Thursday, March 22, 2012
Even though my tastes trend toward charred meats and Bruce Willis flick ...
- Uncovering A New 'Premium' With Sports Video
Video Insider, Rich Routman - Thursday, March 22, 2012
March Madness is, and will continue to be, a major online advertisi ...
- Video Games: Propaganda, Military Training Tools?
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 21, 2012
"It's Monday night, the kids are in bed, and I am tryi ...
- UGC and Social Dominate Online Video Viewing
The Social Graf, Erik Sass - Wednesday, March 21, 2012
While advertising might not be running against all of it, user-generated conte ...