- How to Build a Brand Channel on YouTube
VidBlog, Daisy Whitney - Wednesday, March 21, 2012
Brands should draw from various sources to feed their YouTube channels. Th ...
- Agnostics, Go Home: We Want Platform Committers
Video Insider, Paul Kontonis - Wednesday, March 21, 2012
Content creators love to brag about how their work is "platform-agnostic." ...
- L'Oreal, Lauren Team Up For Big Pony Launch
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Called "Life in Color," the song is featured in TV ads a ...
- Number of Online Video Ads Doubles Year over Year, Says comScore
VidBlog, Daisy Whitney - Tuesday, March 20, 2012
The number of online video ads viewed by Web consumers doubled ye ...
- AT&T and Friskies Ads Evoke March Madness
Video Critique, Larry Dobrow - Tuesday, March 20, 2012
I am proudly, fiercely pro-adorableness and -adorability. I am blessed with t ...
- Hulu Tops In Video Ads
Online Media Daily, Gavin O'Malley - Friday, March 16, 2012
Thanks to YouTube, Google still dominates online video. Video advertising is ...
- U.S. Marine Corps Infiltrates YouTube
Online Media Daily, Laurie Sullivan - Friday, March 16, 2012
The United States Marine Corps on Monday will run an advertising campai ...
- Social TV Grows 91% From a Year Ago; Animated Shows like American Dad Hot on Facebook
VidBlog, Daisy Whitney - Monday, March 19, 2012
February was a big month for social TV chatter, driven by even ...
- Will Patent Lawsuit Force Facebook To Acquire Yahoo?
Video Insider, Ashkan Karbasfrooshan - Monday, March 19, 2012
By suing Facebook for patent infringement, Yahoo is either seeking a ca ...
- Web Viewers Watched More than 800 Million News Videos in February
VidBlog, Daisy Whitney - Friday, March 16, 2012
As the political season heats up with primaries, Web consumers watched near ...
- In Q&A, Sprite's Oliver Talks Hoops
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 15, 2012
The four-year-old "Sprite Showdown Amateur Dunk" program will now be called t ...
- Ugandans See Video, Ask Why Make Kony Famous?
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
Thousands gathered in a dusty park in Lira, Uganda, to screen t ...
- TV Everywhere a Road to Nowhere?
VidBlog, Daisy Whitney - Thursday, March 15, 2012
The new Amazon-Discovery streaming video pact alone isn't enough to send ...
- Latest Marine Corps Ad Campaign: Service-Minded Individuals Need Not Apply
Video Critique, Larry Dobrow - Thursday, March 15, 2012
I've never understood why branches of the U.S. Armed Forces haven't be ...
- Viral Video and Elections: Blessing or Curse?
Video Insider, Walter Harp - Thursday, March 15, 2012
Every week the news blog The Daily Beast pulls together the t ...
- Burt's Bees Does Scratch n' Sniff
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 14, 2012
Burt's Bees, in search of a younger demographic for a new sub-bran ...
- Toyota Plays 'Game Of Life' For Prius C
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2012
Toyota is doing something that few, if any, automakers have tried: t ...
- Walmart Converts DVDs To Cloud Service
MediaDailyNews, Wayne Friedman - Tuesday, March 13, 2012
Looking to bridge the business of DVD movie ownership to digital movie ...
- S**T! FunnyOrDie Started A Magazine...And It's Funny
MoBlog, Steve Smith - Wednesday, March 14, 2012
FunnyorDie channels a bit of "National Lampoon" and "Spy" in an examp ...
- More Branded Web Video Projects Coming Down the Pike
VidBlog, Daisy Whitney - Wednesday, March 14, 2012
Online video advertising company Outrigger Media's latest project "Bourdain's Travel Crew ...
- The Year Of Episodic Web Content?
Video Insider, Jay Miletsky - Wednesday, March 14, 2012
"2012 is the year of Web-based, episodic video content." That's been t ...
- Chinese Online Video Firm To Acquire Rival
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 13, 2012
Youku Inc. is set to buy Tudou Holdings Ltd., in a stock-for-sto ...
- Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music vid ...
- Evening Is Prime Time For Tablet Viewing: 1/3 Of Videos Watched In Evening On Tablets
VidBlog, Daisy Whitney - Tuesday, March 13, 2012
Video viewing on tablets peaks in the evenings and also perks ba ...
- Kony 2012 and the Branding of Invisible Children
Video Critique, Larry Dobrow - Tuesday, March 13, 2012
So: the Kony video. Since I spent last week in a nightma ...
- Overwhelmed By Mobile Video Advertising? Keep it Simple!
Video Insider, Matt Young - Tuesday, March 13, 2012
Mobile is without a doubt the coolest kid at the party rig ...
- 'Kony 2012' A Viral Marketing Lesson
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
The pure evil that Joseph Kony and the Lord's Resistance Army represen ...
- Mediacom: Broadband Unit Up, Local TV Sales Dip
MediaDailyNews, Wayne Friedman - Friday, March 9, 2012
Mid-size cable operator Mediacom Communications took in slightly better financial results ...
- Yahoo Partners With Vuguru For Original Video
Raw, Mark Walsh - Monday, March 12, 2012
Yahoo is partnering Vuguru, the digital video studio founded by Michael Eisner&rsquo ...
- Kony Fastest-Growing Viral Video in History is Five Years in the Making: How a Viral Video Took Off
VidBlog, Daisy Whitney - Monday, March 12, 2012
By the time you read this, the fastest-growing viral video ever wi ...