- How to Make Branded Entertainment Succeed
Video Insider, Ashkan Karbasfrooshan - Monday, March 12, 2012
Ultimately, the challenge boils down to a) producing content that viewers ca ...
- NBCU Joins Digital 'Newfront'
Around the Net In Media, Phyllis Fine - Friday, March 9, 2012
TV power NBC Universal will present at "The Digital Content NewFront," ...
- 80% Of Online Brits Watching Video, ComScore Says
Around the Net In OMD Europe, Nina Lentini - Friday, March 9, 2012
In January, 34 million UK Internet users spent 58.8 billion minutes watchi ...
- IPC Media Plans Ramp-Up Of Video Across Portfolio
Around the Net In OMD Europe, Nina Lentini - Friday, March 9, 2012
In an extension of its deal with ad tech firm Collective, IPC ...
- Kony Video Goes Viral, Tops In Twitter Trend
Around the Net In OMD Europe, Nina Lentini - Friday, March 9, 2012
Since Monday, more than 21 million people have viewed a 29-minute vid ...
- Vans Teams With Anti-Smoking Effort At SXSW
Marketing Daily, Tanya Gazdik - Thursday, March 8, 2012
Shoe manufacturer Vans is teaming up with truth, a youth smoking preventi ...
- New Video Portal Proves Sticky - TumTiki Sees 50% to 70% of Visitors Keep Browsing
VidBlog, Daisy Whitney - Friday, March 9, 2012
Video site newcomer TumTiki has made big strides in growing its libra ...
- Agent Provocateur Lingerie Ad Cleared In UK
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 8, 2012
A raunchy advertisement by upmarket lingerie firm Agent Provocateur showing four scanti ...
- Russia's Tvigle Buys Content From BBC Worldwide
Around the Net In OMD Europe, Nina Lentini - Thursday, March 8, 2012
In the first such deal of its kind, the digital platform, wi ...
- Yahoo News Debuts "Remake America"
Raw, Mark Walsh - Thursday, March 8, 2012
Yahoo’s push into short-form original video enters the realm of documentary-style programmi ...
- Mobile Video Campaigns Grow 22% Quarter over Quarter
VidBlog, Daisy Whitney - Thursday, March 8, 2012
Digital video is making serious inroads on mobile devices, according to n ...
- FDA Needs to Aim Higher with Its Web Videos
Video Critique, Larry Dobrow - Thursday, March 8, 2012
A press release that wafted into my e-mailbox one recent morning commenc ...
- How Brands Can Cash In On Social Media Addiction
Video Insider, David Murdico - Thursday, March 8, 2012
Social media is the drug addiction of the new millennium. It's do ...
- Netflix Quietly Looking For Cable Deals
Around the Net In Media, Phyllis Fine - Wednesday, March 7, 2012
"At least one cable company could end up experimenting with offering Netfl ...
- Ciroc Scores With During-Bowl Videos, Social
Marketing Daily, Karlene Lukovitz - Tuesday, March 6, 2012
Ciroc vodka saw strong engagement results from videos with integrated interactive capabiliti ...
- Virgin's Branson Submits To Higher Calling
Marketing Daily, Aaron Baar - Tuesday, March 6, 2012
A new television advertisement for Virgin Mobile depicts Branson in his you ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- Are Online Video Auto Ads Hitting the Mark?
VidBlog, Daisy Whitney - Wednesday, March 7, 2012
Carmakers are among the top spenders in online video ad dollars, ju ...
- Series Where TV Doesn't Even Exist Yet Ushers In 'TV Everywhere'
Video Insider, Karen Herman - Wednesday, March 7, 2012
This year's second season finale of "Downton Abbey" on PBS gave t ...
- Solve Media Lets You Skip Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 6, 2012
Solve Media, a digital advertising firm, is trying to please advertisers a ...
- Election-Year Campaigns: Pubs Target Readers With Coverage
Around the Net In Media, Phyllis Fine - Tuesday, March 6, 2012
Print publications are jumping on the digital and social media bandwagons ...
- Tribal Fusion Brings Firefly Video To Italy
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 6, 2012
Global advertising provider Tribal Fusion, owned by exponential, is to expand in ...
- New Technology Lets Web Video Viewers Skip Pre-Roll Ads
VidBlog, Daisy Whitney - Tuesday, March 6, 2012
Let me say for the record that I love the idea ...
- Broadway is Behind the Times When Using Online Videos to Promote Shows
Video Critique, Larry Dobrow - Tuesday, March 6, 2012
Once every few months, filled with self-loathing after spending nine straight hou ...
- NFL = Not For Long, As Super Bowl Finally Crosses MultiPlatform, Multi-Device Line
Video Insider, Andy Hunter - Tuesday, March 6, 2012
When the New England Patriots kicked off to the New York Gian ...
- Cartier Creates Fantastical Film
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
The jeweler Cartier is launching a global campaign centering on a sho ...
- Blinkx Partners With Perform
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 5, 2012
Video search engine blinkx announced Monday a partnership with sports media gro ...
- Tiger Beer Brewer Backs Street Football
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The campaign creative depicts a pair of players going one-on-one on ...
- Yahoo Kicks Off Comedy Shows
Raw, Mark Walsh - Monday, March 5, 2012
Yahoo this week
debuts the slate of original shows it announc ...
- YouTube New Channels More than Doubling the Audience for Some Programmers
VidBlog, Daisy Whitney - Monday, March 5, 2012
Digital programmer Young Hollywood Network has more than doubled its monthly YouTu ...