Yahoo Kicks Off Comedy Shows

Yahoo this week debuts the slate of original shows it announced last year as part of its new comedy channel featuring comedians such as Mike O’Brien, a Saturday Night Live writer, and Seth Morris (Step Brothers, No Strings Attached) in lead roles. Yahoo introduced its comedy channel in December with the live broadcast of a Bill Maher stand-up performance.

Like the lineup of women’s shows it launched last October, the typically 3-5 minute weekly episodes of the five new comedies will offer advertisers “share of voice” sponsorship opportunities against the entire slate of shows. Yahoo says it already has “top-tier brands” signed as launch advertisers but declined to name them.

Yahoo’s production partners in the comedy channel include Funny or Die, Broadway Video, Electus, David Morgasen and Principato-Young, among others. The comedy programming, which will appear on Yahoo Screen, includes:

-“First Dates with Toby Harris” stars Seth Morris and set in Los Angeles, the series follows Toby on a series of ill-fated first dates.

-“Burning Love” spoofs popular reality dating shows.

-“Sketchy” is a video series featuring topical comedy shorts.

-“7 Minutes in Heaven” Hosted by Mike O’Brien, the show invites celebrities into his close for an intimate conversation.

-“Hackerazzi” From David Morgasen, the director known for classic viral videos like the "David Blaine Street Magic" spoofs and "Obama-McCain Dance-off", as well as his work on "Jimmy Kimmel Live." The series highlights embarrassing celebrity videos.

Yahoo says it’s producing up to 30 original videos a month, with its original video programming overall drawing 35 million unique visitors in December.

Separately on Monday, Yahoo launched Yahoo Small Business Advisor, a new area within Yahoo Small Business offering news, advice and online tools for entrepreneurs.

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